Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 75

Digital Marketing CRM Marketing Marketers 75

SmartBrief - Marketing

JULY 31, 2024

Content plays a key role in helping brands generate traction and attract a relevant audience to their platform. It enables brands to convey their message and promote their solutions to the right people. However, for your content to get you the best results, you need to ensure that it’s relevant and up-to-date. The content you publish may lose its value over time.

User-Generated 130

User-Generated Thought Leadership Content Marketing Marketing Strategy 130

Sachs Marketing Group

JULY 31, 2024

Local SEO is a powerful tool for small businesses looking to increase their online presence and attract more customers from their area. By focusing on local search optimization, businesses can improve their visibility in search results, drive more traffic to their websites, and build stronger connections with their community. In this article, we will explore the many benefits of local SEO and how it can help your business grow.

SEO 98

SEO Advertising Advertisers Customer 98

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room.

PR 88

PR User-Generated SEO New Technology 88

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Social Media Examiner

AUGUST 1, 2024

Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? In this article, we’ll explore how people’s beliefs impact the buyer journey. Why Beliefs Matter in Marketing As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a […] The post How to Leverage Buyer Beliefs to Improve Your Marketing appeared first on Social Media Examiner.

Marketing 145

Marketing Marketers Target Market Social Media Marketing 145

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Identifying and understanding the target audience through segmentation and persona development enhances engagement and campaign effectiveness.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. Whether it’s a large corporation vying for a lucrative contract or a startup seeking qualified investors, the currency of trust is essential for success. Why? People, especially in the B2B world, buy from brands they trust. They want to know that the brands they support understand their pain points and can deliver real value.

Whitepaper 190

Whitepaper Branding Thought Leadership Marketing 190

Aspiration Marketing

JULY 31, 2024

So, you want to attract high-quality leads and nurture them into loyal customers? Inbound marketing might be your perfect secret weapon. This results-driven approach draws in potential clients through valuable content, builds trust, and guides them toward a natural purchase decision.

Inbound Marketing 248

Inbound Marketing Marketing Marketers Customer 248

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.

Email Marketing 134

Email Marketing Food Marketing Marketers 134

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. It boasts a highly engaged 850 million monthly active users , an audience that isn’t afraid to share their opinions, viewpoints and feedback.

PR 131

PR Marketing Marketers Industry Insights 131

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Social Media Examiner

JULY 30, 2024

Are you creating content? Wondering how AI can help? In this article, we explore how AI can help creators improve their content creation process. Why Content Creators and Marketers Should Pay Attention to AI Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist […] The post Using AI to Be a Better Content Creator appeared first on Social Media Examiner.

Social Media Marketing 145

Social Media Marketing Marketing Marketers 145

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn't strategy — it's time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels.

Product 122

Product Energy Place Management 122

Martech

JULY 29, 2024

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Transform 140

Transform Branding CMO Education 140

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.

SEO 124

SEO Analytics Product Advertisers 124

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Sprout Social

JULY 30, 2024

Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir drew so much backlash in the weeks that followed, she eventually stopped influencing altogether. But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty.

Influencer Marketing 123

Influencer Marketing Branding Health Logistics 123

Hubspot Marketing

AUGUST 1, 2024

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household chores, only to realize he can do far more and wants to become human.

User-Generated 127

User-Generated CRM Management Advertisers 127

Martech

AUGUST 2, 2024

Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!

Transform 116

Transform Marketing Plan Fashion Health 116

Marketing Insider Group

JULY 30, 2024

Understanding your customers is critical because you need to give them what they want to keep them coming back. Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers.

Transform 126

Transform CRM Communications Management 126

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Buffer Marketing

AUGUST 2, 2024

Social media users are facing some pretty big challenges today. They’re frustrated by being at the mercy of changeable algorithms or having their data sold to the highest bidder. And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.

Communications 111

Communications Product Place Social Media Marketing 111

Hubspot Marketing

JULY 29, 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking.

Price 131

Price User-Generated Place Product 131

Martech

JULY 31, 2024

Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.

Advertising 121

Advertising Advertisers Retail eCommerce 121

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build strategy and execute tactics and their limitations. 1.

SEO 117

SEO Place Analytics Search Marketers 117

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Buffer Marketing

AUGUST 1, 2024

*taps mic * Are you listening? LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. With the audio feature, you can live-stream interactive conversations with your LinkedIn audience — and beyond. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.

Promotion 111

Promotion User-Generated Branding Place 111

Hubspot Marketing

JULY 29, 2024

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs.

User-Generated 108

User-Generated Price Branding Customer 108

Martech

JULY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Management 120

Management eCommerce CRM User-Generated 120

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better suited to spreadsheet-nerd analysis and others for visually friendly reporting.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Buffer Marketing

JULY 29, 2024

Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox f

Analytics 107

Analytics User-Generated Promotion Branding 107

Litmus

JULY 31, 2024

What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content ? Segmentation and automation? Profile or behavior-based automations? Or all of the above? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still using the same generalized term to mean everything that’s dynamic, interactive, segmented or field-based in an email.

Logistics 107

Logistics Customer Journey Copywriting User-Generated 107

Martech

AUGUST 1, 2024

Our agency conducted an extensive two-year analysis of content consumption across four industries, examining over 50 closed deals. The results? Eight out of ten times, we couldn’t make a connection. In other words, we only saw a connection between content engagement and the buyer’s journey in 20% of closed, won deals. The findings showed that, despite marketing’s best efforts to match the right content to the right stage of the buyer’s journey, they got it wrong the major

Customer 121

Customer Customer Journey CRM Marketing 121

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Transactional keywords Book a hotel room, buy Nike shoes 5. Navigational keywords Youtube login, Facebook 6.

SEO 106

SEO User-Generated Price Email Marketing 106

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer