Sat.Jan 26, 2019 - Fri.Feb 01, 2019

article thumbnail

The Best Landing Page Designs to Inspire Your Next Layout

Unbounce

Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived. Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer. Landing pages that are well designed often convert better than those that aren’t, and the difference can be dramatic.

eCommerce 145
article thumbnail

How Neuromarketing Could Revolutionize the Marketing Industry

Hubspot Marketing

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance -- and their opponent’s inability to do the same.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI Will Redefine the Modern Marketing Campaign

Adobe Experience Cloud Blog

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present through all stages of the sales journey , and their jobs are never done. It wasn’t always this way.

Transform 134
article thumbnail

Hartford HealthCare taps Adams & Knight to create powerful public safety campaign

Adams & Knight Marketing

The statistics are staggering: • Only two in 10 American adults who have dangerous medications lock them up. • Nearly 60,000 kids under the age of five accidentally swallow prescription drugs and end up in ERs every year. • Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. • Almost half of teens who abuse drugs get them from a family member. without their knowledge.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

Instagram hacks for brands

Sprout Social

Dozens of new features are released on Instagram every year. Not everything is perfect and that’s why these hacks are there for you. Some are workarounds to current issues while others are features that are tucked away in your profiles. These Instagram hacks are arranged by type. They include customizations for your profile page, Instagram Stories and even ways to make managing your presence easier.

Branding 112

More Trending

article thumbnail

How to Fix the B2B Data Meltdown

Adobe Experience Cloud Blog

B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017.

article thumbnail

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.

article thumbnail

How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark.

article thumbnail

7 Creative Company Profile Examples to Inspire Your Own

Hubspot Marketing

We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other.

Product 145
article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

What’s the Mesh and Why It Matters for Marketers

Adobe Experience Cloud Blog

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones. He was also dealing with a completely different Weissman limit. So… uh, yeah. Yeah. Okay.”.

article thumbnail

The Ultimate SEO Tool: Ubersuggest 3.0

Neil Patel

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!

SEO 112
article thumbnail

How We Help Brands Like You Develop a Content Marketing Strategy

Marketing Insider Group

SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey. From those who are still learning what content marketing is and why it’s important to those who are […].

article thumbnail

The Ultimate Guide to Human Resources

Hubspot Marketing

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. She was professional, incredibly informative, and experienced. She had the answer to every question I had about the company, the role I was being interviewed for, and HubSpot’s culture. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be.

Law 140
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Content Marketing Institute

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. More than a decade ago, my good friend and CMI founder Joe Pulizzi wrote his seminal post and put a stake in the ground for our beloved practice.

article thumbnail

How to Incorporate Marketing Automation Into Your Existing Strategy

Duct Tape Marketing

How to Incorporate Marketing Automation Into Your Existing Strategy written by John Jantsch read more at Duct Tape Marketing. When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. However, as your business has expanded, customer base has grown, and prospect pool has widened, you have more and more people that you’re hoping to reach with personalized messaging.

article thumbnail

How to Track the Elusive B2B Influencer

Marketing Insider Group

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, […].

B2C 107
article thumbnail

Best display ad campaign of 2018

Bannerflow

Here at Bannerflow , helping marketing teams worldwide create their best display ad campaigns is in our DNA. Indeed, we like to think the majority of campaigns built via our platform are brilliant – yet, sometimes a few campaigns rise above the rest. And that’s what this blog celebrates! How did we select 2018’s best display ad campaign?

article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

Content Marketing Institute

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. Is your dream job behind one of these doors? Let’s see. Door No. 1: Apple! Door No. 2: Acme Accounting! Door No. 3: ABC Plumbing! With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV.

article thumbnail

Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

Litmus

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place.

Place 70
article thumbnail

9 Best Practices for Optimizing Your Calls to Action

Marketing Insider Group

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend […]. The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group.

Transform 102
article thumbnail

Page Speed Optimization: Metrics, Tools, and How to Improve

Moz

Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.

SEO 64
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

? ?. A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. Now, consumers are more demanding and the Google algorithm is more advanced. To accommodate both, you need to be always testing new tools and tactics. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too.

article thumbnail

Setting the Stage for a Moment of Awakening

Duct Tape Marketing

Setting the Stage for a Moment of Awakening written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with James Fell. Podcast Transcript. Today on the podcast I chat with James Fell. Fell is a health expert and author of several books, including, most recently, The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant. As a college student, Fell was overweight, failing classes, and in debt.

Health 63
article thumbnail

What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You send the top choices over to legal, take […]. The post What’s It Called? Naming Your B2B Product appeared first on Marketing Insider Group.

Product 94
article thumbnail

Super Bowl Strategies to Perfect Winning Advertising Plays

illumin

The cost of a television spot during Super Bowl 52 was over $5 million. That’s 30 seconds of airtime, and then poof, the commercial is over. It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. When pre-and post-game programming is included, the total investment rises to $482 million.

article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

How to Get the Content Marketing Salary You Deserve

Content Marketing Institute

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump. How? Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.

article thumbnail

Weekend Favs January 26

Duct Tape Marketing

Weekend Favs January 26 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

article thumbnail

How to Leverage Happy Customers To Promote Your Brand

Marketing Insider Group

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […].