Unbounce
JANUARY 31, 2019
Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived. Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer. Landing pages that are well designed often convert better than those that aren’t, and the difference can be dramatic.
Hubspot Marketing
JANUARY 31, 2019
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance -- and their opponent’s inability to do the same.
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Adobe Experience Cloud Blog
FEBRUARY 1, 2019
Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present through all stages of the sales journey , and their jobs are never done. It wasn’t always this way.
Adams & Knight Marketing
JANUARY 29, 2019
The statistics are staggering: • Only two in 10 American adults who have dangerous medications lock them up. • Nearly 60,000 kids under the age of five accidentally swallow prescription drugs and end up in ERs every year. • Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. • Almost half of teens who abuse drugs get them from a family member. without their knowledge.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JANUARY 31, 2019
Dozens of new features are released on Instagram every year. Not everything is perfect and that’s why these hacks are there for you. Some are workarounds to current issues while others are features that are tucked away in your profiles. These Instagram hacks are arranged by type. They include customizations for your profile page, Instagram Stories and even ways to make managing your presence easier.
Hubspot Marketing
JANUARY 28, 2019
We can all agree there's more than one way of doing something. For example, some people default to the "loop, swoop, and pull" method when they tie their shoes, while others swear by the "bunny ears" technique. Either way you swing it, your shoes get tied, right? The trouble is, in some areas of life, different approaches don't always return the same results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JANUARY 31, 2019
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.
Sprout Social
JANUARY 30, 2019
Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark.
Hubspot Marketing
JANUARY 28, 2019
We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other.
Adobe Experience Cloud Blog
JANUARY 28, 2019
“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones. He was also dealing with a completely different Weissman limit. So… uh, yeah. Yeah. Okay.”.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Neil Patel
JANUARY 29, 2019
In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!
Marketing Insider Group
JANUARY 28, 2019
SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey. From those who are still learning what content marketing is and why it’s important to those who are […].
Hubspot Marketing
JANUARY 31, 2019
When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. She was professional, incredibly informative, and experienced. She had the answer to every question I had about the company, the role I was being interviewed for, and HubSpot’s culture. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be.
Content Marketing Institute
JANUARY 28, 2019
? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. More than a decade ago, my good friend and CMI founder Joe Pulizzi wrote his seminal post and put a stake in the ground for our beloved practice.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
JANUARY 29, 2019
How to Incorporate Marketing Automation Into Your Existing Strategy written by John Jantsch read more at Duct Tape Marketing. When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. However, as your business has expanded, customer base has grown, and prospect pool has widened, you have more and more people that you’re hoping to reach with personalized messaging.
Marketing Insider Group
JANUARY 29, 2019
A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, […].
Bannerflow
JANUARY 31, 2019
Here at Bannerflow , helping marketing teams worldwide create their best display ad campaigns is in our DNA. Indeed, we like to think the majority of campaigns built via our platform are brilliant – yet, sometimes a few campaigns rise above the rest. And that’s what this blog celebrates! How did we select 2018’s best display ad campaign?
Content Marketing Institute
JANUARY 29, 2019
You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. Is your dream job behind one of these doors? Let’s see. Door No. 1: Apple! Door No. 2: Acme Accounting! Door No. 3: ABC Plumbing! With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
JANUARY 30, 2019
Setting the Stage for a Moment of Awakening written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with James Fell. Podcast Transcript. Today on the podcast I chat with James Fell. Fell is a health expert and author of several books, including, most recently, The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant. As a college student, Fell was overweight, failing classes, and in debt.
Marketing Insider Group
JANUARY 29, 2019
Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend […]. The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group.
Litmus
JANUARY 31, 2019
For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place.
Content Marketing Institute
JANUARY 30, 2019
? ?. A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. Now, consumers are more demanding and the Google algorithm is more advanced. To accommodate both, you need to be always testing new tools and tactics. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
JANUARY 26, 2019
Weekend Favs January 26 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Marketing Insider Group
JANUARY 28, 2019
Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You send the top choices over to legal, take […]. The post What’s It Called? Naming Your B2B Product appeared first on Marketing Insider Group.
Moz
FEBRUARY 1, 2019
Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.
Content Marketing Institute
JANUARY 31, 2019
? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump. How? Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Duct Tape Marketing
JANUARY 29, 2019
Creating a Community for Entrepreneurs written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Abdo Riani. Podcast Transcript. Today’s guest on the podcast is Abdo Riani. An entrepreneur himself who runs several different ventures, on this episode we focus on Startup Circle , a platform that allows established entrepreneurs to share what they’ve learned along the way with those who are starting their own businesses.
Marketing Insider Group
JANUARY 30, 2019
If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […].
illumin
JANUARY 30, 2019
The cost of a television spot during Super Bowl 52 was over $5 million. That’s 30 seconds of airtime, and then poof, the commercial is over. It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. When pre-and post-game programming is included, the total investment rises to $482 million.
Moz
JANUARY 28, 2019
Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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