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Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization, and no leadership should be looking to make these changes and shift internal processes without looking to how it can be done most effectively and efficiently – that’s a no-brainer.
If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews.
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Like it or not, organic reach is harder and harder to achieve. The days of going viral without a little boost might be gone forever. Of course it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options.
People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults.
You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading → The post Why High-Quality Website Content Needs SEO Too appeared first on Content Marketing Institute.
Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye.
Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels.
Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading → The post How to Get Your Podcast to Appear in Google Results appeared first on Content Marketing Institute.
It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into.
Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Let’s make sure you’re ready to help them when they reach out to you. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider. The post 10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now via @mirandalmwrites appeared first on Search Engine Journal.
Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. A technology that barely existed at the beginning of the 2010s is now in the hands of almost every American — and it can be activated by a touch or a single “hello” But what exactly does the surge in voice search mean for your content?
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Creating and managing multiple YouTube channels can take up a lot of time and energy. But it’s worth it if you want to make a splash on the most popular online platform amongst US adults. Source: Pew Research Center. It also boasts a whopping two billion in monthly online users. What’s this mean? Multiple YouTube channels can help expand your reach and brand awareness (if you do it right).
In reply to christian. This technique is aimed at sites that have been hit by a Manual Penalty, not by an algo update. My suggestion is to “do all the things” Check your technical SEO is on point. How does your backlink profile compare to the guys ranking #1 for your target keywords? What’s your onpage SEO like? Here’s a good case study of how we approached a site that got hit by an algorithm update: [link].
Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript. Despite this, some beginners can also complete this mission with the right instructions. You just need to have a properly configured development environment and the CMS (Content Management System) installed. WordPress is one of the most widely used open-source content management systems in the world — around 34.7% of all websites run on it.
E-commerce has become a cutthroat industry. With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. That’s why you must do everything in your power to position yourself for more sales. One way to do that is to optimize your Buy Now buttons. What is a Buy Now Button, and Why is Optimization Important?
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?
Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences. Continue reading → The post Next-Gen Visuals Demand a Strong Foundation Today appeared first on Content Marketing Institute.
User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey. We have a very scholarly concept here, right? But, as we know, the practice involves some adjustments and customizations, especially when considering the different market niches.
Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Dark Mode is hot right now. It’s ripe to be the defining trend of 2020—outside of the pandemic and too many social issues to count—and the subject of more blog posts and webinars than you can shake a stick at. At Litmus, we’ve spent the last few years educating people about dark mode in email with things like our Ultimate Guide to Dark Mode for Email Marketers , Alice Li’s Litmus Live Day talk on the subject, and some of Lily Worth’s trend hunting.
This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday. Continue reading → The post Why Is It Harder to Stop Than to Start? [The Weekly Wrap] appeared first on Content Marketing Institute.
It is a fact that websites are no longer used only for entertainment, as it was in the 2000s. Currently, many businesses are conducted over the internet. Therefore, it is important to know the main secure website platforms , such as WordPress. The problem is that the dynamism of technological changes causes threats to change quickly — and, in some cases, camouflage in the face of reliable design, for example.
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