Aspiration Marketing
MAY 3, 2023
Growth marketing isn't just about getting more leads or conversions. It's about creating a sustainable, data-driven engine for growth that will drive your business forward for years to come. If you're looking for ways to grow your business, you're in the right place. Here's everything you need to know about implementing a growth marketing strategy.
ConsumerTalk
MAY 4, 2023
Social media marketing has only been around for a relatively short time, but it has become a powerful and effective way to conduct CPG marketing efforts. The basics for social media marketing are the same as for any kind of marketing. You must set goals, know your audience, and don't act like you're trying to sell anything. Beyond those, here are some of the top social media marketing tactics for 2023.
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Martech
MAY 4, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Hubspot Marketing
MAY 1, 2023
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out , just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected , some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Land
MAY 3, 2023
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 1, 2023
It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?
Businesses Grow
MAY 1, 2023
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a fast-changing world. The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships.
Chief Martec
MAY 2, 2023
Happy #MartechDay to you! Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can download a hi-res slide of the landscape or even a super hi-res PDF. But the best way to dig into the landscape is to use the free interactive version on martechmap.com.
Martech
MAY 3, 2023
Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Aspiration Marketing
MAY 4, 2023
The world of webinars and success stories of companies that have truly nailed the art of driving engagement. Get ready to be inspired, educated, and maybe even jealous. From e-commerce giants to SEO experts, we're showcasing three companies that have used webinars to great effect, generating leads, increasing sales, and establishing themselves as thought leaders in their industries.
Hootsuite
MAY 1, 2023
Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.
Sprout Social
MAY 4, 2023
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn members drive business decisions.
Content Marketing Institute
MAY 4, 2023
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
MAY 3, 2023
In today's highly competitive job market, companies are constantly looking for ways to attract top talent to their organization. One of the most effective strategies for finding high-quality candidates is through a team member referral program. In addition to ensuring a cultural fit for new hires, team member referrals can enhance team member engagement and retention, making them a valuable tool for boosting your employer brand and attracting top talent.
Hubspot Marketing
MAY 2, 2023
ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. No one is questioning how smart ChatGPT is. The question, however, is how good it can be at providing accurate information or making our lives (both private and professional) easier.
CMO Network
MAY 5, 2023
One day in the future the smartphone will be replaced. What could that look like? How could that happen? There is a future ahead of us that includes different access points other than our cell phones and that future will impact all of us and most of the business world as well.
Search Engine Journal
APRIL 30, 2023
Jetpack WordPress plugin joins a growing list of social sharing apps and services that are leaving Twitter The post Jetpack for WordPress: End of Twitter Auto-Sharing appeared first on Search Engine Journal.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Aspiration Marketing
MAY 2, 2023
Building a solid SEO foundation is crucial for businesses that want to succeed online. A well-executed SEO strategy can significantly enhance a website's online presence, increase traffic and conversion rates, and provide a better user experience to customers.
Hubspot Marketing
MAY 2, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. It was originally launched in Japan in 2020 and became available in the U.S. and UK in February 2023.
Sprout Social
MAY 3, 2023
In today’s new social media landscape , engagement is right up there with entertainment and with good reason. Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts.
Search Engine Journal
APRIL 29, 2023
Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Land
MAY 4, 2023
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured data change.
Hubspot Marketing
MAY 1, 2023
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey , users of it spend an average of three hours a day there. It's easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent an hour watching videos of corgis playing fetch.
Social Media Examiner
MAY 4, 2023
Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? In this article, you’ll discover a YouTube content strategy for businesses. How YouTube Works in 2023 YouTube is the “second Google”—a vast, ever-growing collection of content that hundreds of millions of people use each day. It […] The post YouTube Content Strategy for Businesses appeared first on Social Media Examiner.
Search Engine Journal
MAY 1, 2023
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
MAY 2, 2023
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
Hubspot Marketing
MAY 2, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. It was originally launched in Japan in 2020 and became available in the U.S. and UK in February 2023.
Trade Press Services Newsletter
MAY 4, 2023
A true professional incorporates lifelong learning into their everyday habits. Setting aside dedicated time for professional development can be challenging but it’s necessary. Fortunately, continuing education no longer means attending conferences or evening classes at a local college. A wide variety of training courses are available online for free or at a nominal cost.
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