Hubspot Marketing
AUGUST 29, 2023
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve.
Content Marketing Institute
AUGUST 31, 2023
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.
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Social Media Examiner
AUGUST 29, 2023
Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? In this article, we explore LinkedIn changes that affect your marketing. #1: Monetization on LinkedIn Brand Partnership Label To increase transparency between creators and their audiences, LinkedIn has rolled out a Brand Partnerships label that can be toggled […] The post LinkedIn Changes That Affect Marketers appeared first on Social Media Examiner.
Martech
AUGUST 30, 2023
Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
AUGUST 30, 2023
In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks. In this blog, we'll explore the top growth marketing trends shaping the digital landscape this year–and how they can help businesses consolidate their tech stack for maximized success.
Hubspot Marketing
AUGUST 30, 2023
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B , the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B acr
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CMO Network
AUGUST 29, 2023
As Gen Z grows up, marketers focus with dogged determination to understand what makes this digital-first generation, one influencing culture at large, tick. Here are three keys.
Marketing Insider Group
AUGUST 28, 2023
Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. For example, your organization might promote its goals and ask for support from donors and volunteers via direct mail, text messages, emails, social media, and out-of-home marketing. Ideally, communication should still feel seamless to recipients, even when they are exposed to messages on different channels.
Hootsuite
AUGUST 30, 2023
You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. This article will teach you all about what the app is, if it’s worth investing any time into, and how you can start using it for business. Let’s get started.
Aspiration Marketing
AUGUST 31, 2023
Both webinars and podcasts can be powerful tools for building brand awareness, generating leads, and engaging with your audience. But which one is the best fit for your brand? Whether you're a seasoned marketer or just starting, selecting the best format is crucial for creating engaging content that resonates with your audience. So, let's dive in and discover which format reigns supreme in the marketing world - webinars or podcasts?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
AUGUST 31, 2023
Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? In this article, you’ll discover how to take advantage of the LinkedIn algorithm to maximize your exposure. Why Is LinkedIn So Important for Business? For a lot of people, LinkedIn is […] The post Leveraging the LinkedIn Algorithm for Maximum Exposure appeared first on Social Media Examiner.
Sprout Social
AUGUST 30, 2023
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.
Search Engine Land
SEPTEMBER 1, 2023
A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company.
Aspiration Marketing
AUGUST 29, 2023
In this edition of our Leadership Spotlight series, we had a Q&A with Francis Coral-Mellon about his role as the CEO and owner of Uprise. Uprise is an advanced digital startup that excels at grant funding based in Ontario, Canada.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Social Media Examiner
SEPTEMBER 1, 2023
Do you want to build a trusted media company? Want to learn from someone who’s leading the way in Web3 by including audiences in decisions that impact the media he produces? In this article, we’ll explore decentralized media and what it means for creators. How Web3 Empowers Creators Web3, built on blockchain technology and decentralized […] The post Decentralized Media for Creators: The Rug Radio Story appeared first on Social Media Examiner.
Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
Search Engine Land
AUGUST 31, 2023
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said.
Martech
AUGUST 31, 2023
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Buffer Marketing
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
Hubspot Marketing
AUGUST 29, 2023
As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you're about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event. Get instant access to our free meeting scheduling software.
Search Engine Land
SEPTEMBER 1, 2023
Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make. Essentially, the brain has a finite reserve of decision-making power, and as one navigates through many choices, this cognitive reserve becomes increasingly depleted. As a result, the quality of decisions made starts to deteriorate.
Martech
SEPTEMBER 1, 2023
It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Buffer Marketing
AUGUST 29, 2023
The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.
Hootsuite
AUGUST 29, 2023
Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. Automated responses on Facebook don’t just keep your customers informed and satisfied. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. Below, we’ll go over what Facebook auto reply is, how and when to automate your Facebook messages, and how to set up instant replies directly on Messenger or through a uni
Search Engine Land
AUGUST 30, 2023
You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it.
Martech
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
AUGUST 29, 2023
Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. As we navigate these shifting sands, understanding the latest social media trends is more important than ever.
Scoop.it!
AUGUST 31, 2023
Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process.
Search Engine Land
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
Martech
AUGUST 31, 2023
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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