Hubspot Marketing

NOVEMBER 16, 2017

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Maybe they always get pulled into brainstorms, or maybe your team's leaders consult with them. Or maybe it just seems like everyone on your team just really, really likes them. It might be because they're the nicest person in the world, or it might be because they have a finely-honed set of soft skills.

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Adobe Experience Cloud Blog

NOVEMBER 17, 2017

Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. Of course, you know that your strategy, no matter what needs to engage your customers across multiple channels.

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Email Marketing Thought Leadership Law Marketing 134

Content Marketing Institute

NOVEMBER 16, 2017

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”. That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal.

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Transform Analytics User-Generated Marketing 111

Marketing Insider Group

NOVEMBER 14, 2017

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […].

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Digital Marketing Marketing Marketers Marketing Strategy 223

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

NOVEMBER 16, 2017

There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing.

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User-Generated CMO Video Marketing eCommerce 112

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day.

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Thought Leadership Marketing Marketers Promotion 268

Marketing Insider Group

NOVEMBER 13, 2017

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least. Luckily, there are steps […]. The post How to Launch a New Brand & Website the Right Way appeared first on Marketing Insider Group.

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Branding Marketing Marketers Content Marketing 111

Traackr

NOVEMBER 14, 2017

Find out why influencer marketing should be part of your change management plan and discover the top 10 key priorities for global brands.

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Transform Influencer Marketing Marketing Marketers 80

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Marketers, are you ready? It’s that time of year again. With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. But, to attract and retain consumers during this season, brands can’t miss a moment with their audience.

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Customer Shoppers Transform Retail 134

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. When people pump gas they have nothing to do,” David Leader, then CEO of Gas Station TV, told NPR a few years ago. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.

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Whitepaper Real Estate Entertainment Shipping 111

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

NOVEMBER 16, 2017

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […].

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PR eCommerce Product Branding 105

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. However, building strong relationships with an email list is one of the best marketing strategies for increasing sales performance and strengthening the position of a company.

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Email Marketing Branding Affiliate Marketing Marketing 77

Adobe Experience Cloud Blog

NOVEMBER 13, 2017

The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money. It looks at how quickly leads are moving through your pipeline and how much value new customers provide over a given period.

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Content Marketing Institute

NOVEMBER 14, 2017

In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it. Every piece of content I created scored more traffic. The formula seemed so easy … just create article after article answering questions about investment clubs and the audience grew and grew.

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Finance CMO Education Health 111

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

NOVEMBER 15, 2017

Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […]. The post 3 Engagement-Driving Examples of B2B User Generated Content appeared first on Marketing Insider Group.

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User-Generated Transform Marketing Marketers 104

Duct Tape Marketing

NOVEMBER 17, 2017

How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing. Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice.

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Branding Manufacturing Finance Education 76

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. It’s understandable. On the surface, it appears that ABM is asking sales to work with fewer leads, and that kind of change can be a scary proposition. In my previous blog post , I touched on this very subject when discussing outbound prospecting.

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Marketing Marketers Thought Leadership Marketing Automation Platform 134

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year.

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Content Marketing Transform Marketing Marketers 104

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

NOVEMBER 15, 2017

Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts. By the book, influencer marketing focuses […].

Influencer Marketing 101

Influencer Marketing Marketing Marketers Content Marketing 101

Duct Tape Marketing

NOVEMBER 14, 2017

Why Live Video is a Must and How to Get Started written by John Jantsch read more at Duct Tape Marketing. If your newsfeed looks like mine these days, then you’ve likely seen live videos showing up more and more. Live video is all the rage, and guess what, it’s here to stay. People love live video. You can almost guarantee views on this type of content no matter what it is that you’re recording.

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Branding Marketing Strategy Customer Marketing 71

Rock Content

NOVEMBER 13, 2017

The launch of Google’s job search functionality , which followed its foray into travel , might leave businesses in other verticals worried their industries are next – and how they could ever compete with the search giant. But no matter where Google goes next, it’s not doom and gloom – at least not for forward-thinking players willing to evolve. In fact, according to Marcus Miller, head of SEO and PPC at digital marketing firm Bowler Hat, it’s important to remember that, while powerful, eve

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Branding Customer Journey Digital Marketing Analytics 69

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless of how much content marketing know-how you ingest, here’s the dirty little secret: Those ideas only work if you have the right people on your team to implement them.

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Content Marketing Marketing Marketers Copywriting 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

NOVEMBER 14, 2017

Let’s chat a bit about what role AI could play in enterprise selling, what would be a natural fit? And the question that’s been on every salesperson’s mind: Can AI help sales do anything of real value in 2017? Why are people making a big deal about a software that recognizes cats and wins jeopardy; […]. The post What About AI For Sales? Why It’s More Than A Buzzword appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 96

Duct Tape Marketing

NOVEMBER 15, 2017

Getting What You Want in Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Anthony Sullivan. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. .

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Entertainment SEO Advertisers Advertising 62

Zumvu

NOVEMBER 14, 2017

Blog monetization sounds like a Herculean task to many bloggers, especially to those who are absolutely new to the blogosphere.

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Rock Content

NOVEMBER 16, 2017

When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding. Many communities were underwater. Houston was particularly hard hit, registering two of the five heaviest rainfall days as the storm stalled over south Texas, according to The Weather Channel. For ABC13 KTRK-TV in Houston, that triggered a response of 10 digital producers working around the clock to keep the public updated and informed.

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Tentpole User-Generated Management Place 45

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Marketing Insider Group

NOVEMBER 17, 2017

For the 149th episode of The Marketing Book Podcast, I interviewed James Muir, author of The Perfect Close: The Secret To Closing Sales. If you think the world of marketing has changed a lot, sales professionals will argue that their world has changed even more. In this era of the super-informed buyer that can avoid […]. The post Weekend Reading: “The Perfect Close” by James Muir appeared first on Marketing Insider Group.

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Duct Tape Marketing

NOVEMBER 16, 2017

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bryan Eisenberg. Podcast Transcript. C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can teach small business a ton.

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SEO Management Customer Product 53

Zumvu

NOVEMBER 13, 2017

Building quality content for your brand or blog's audience requires a large amount of research, time and knowledge. As the nature of search engine optimisation has continued to evolve over the years, so has the need for content.

SEO 52

SEO Branding 52

Content Marketing Institute

NOVEMBER 11, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we handle filling big shoes. We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers.

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Content Marketing Thought Leadership Marketing Marketers 103

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing