Sat.Mar 27, 2021 - Fri.Apr 02, 2021

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The Ultimate Guide to Social Media for E-Commerce

Neil Patel

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.

Shoppers 145
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How to Create a YouTube Channel to Grow Your Brand and Make Money

Hootsuite

Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. Fun suggestion: Your brand should have a presence there. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video site, compared to the 69% who use Facebook.

Branding 145
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How to Measure Content Marketing: The (Updated) Essential Guide

Content Marketing Institute

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading → The post How to Measure Content Marketing: The (Updated) Essential Guide appeared first on Content Marketing Institute.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments. Expand your team to handle the larger content workload.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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10 Small Business Examples of the Best Instagram Bios

Neil Patel

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them.

Shoppers 145

More Trending

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. 1.

Health 145
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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like you’re speaking directly to them through marketing and advertising.

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10 Advanced Twitter Tips To Help Your Twitter Account Grow Fast

Neil Patel

While Twitter was once exclusively a thought-sharing platform, the channel has evolved, becoming a source of limitless audience reach for the savvy marketer. With 166 million daily active users, it’s no wonder that marketers flock to the social platform. It may have once been enough for companies to share funny tweets or content on the platform to be successful on Twitter.

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10 Things to Think About Using Email Marketing

Content Marketing Institute

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading → The post 10 Things to Think About Using Email Marketing appeared first on Content Marketing Institute.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?”.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need to nail local SEO, learn local peculiarities, and speak in a way that connects with your audience.

Marketers 143
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SEO Copywriting: How to Write Content For People and Optimize For Google

Neil Patel

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice.

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Is April Fools’ Day Worth the Risk for Brands?

Content Marketing Institute

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading → The post Is April Fools’ Day Worth the Risk for Brands? appeared first on Content Marketing Institute.

Branding 143
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to schedule Tweets and drive better engagement

Sprout Social

Twitter sees an average of 500 million Tweets every day , meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when you post. That’s where Twitter scheduling comes in. Scheduling Tweets ensures your content is posted when your followers are more likely active and can significantly improve your Twitter engagement and reach.

Promotion 145
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Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?

Hootsuite

We’re not talking about broems or posts that bait engagement. You’ve seen them. The ones that ask people to respond to a poll with different reactions. Look, they were kind of clever at first, but people are getting tired of them. The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. These posts are all about sparking conversation — a task that is easier said than done, especially with LinkedIn feeds getting more crowded by the year.

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SEO is Turning into a Questions and Answers Game

Neil Patel

I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%. Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide.

SEO 145
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The Only Way to Guarantee a Perfect Content Model

Content Marketing Institute

A developer shares the unexpected lessons he learned migrating a Fortune 500 company’s digital marketing stack. They can help content leaders communicate better with developers before their content models are set in stone. Continue reading → The post The Only Way to Guarantee a Perfect Content Model appeared first on Content Marketing Institute.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How to use the Instagram link in bio to drive traffic

Sprout Social

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”. If you’re running a brand Instagram account , this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio.

Promotion 144
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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot Marketing

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today.

Shoppers 136
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The Ultimate Guide to Guest Blogging

Neil Patel

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to.

Promotion 145
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Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)

Content Marketing Institute

A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading → The post Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week) appeared first on Content Marketing Institute.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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What to post on each social channel to stand out from the crowd

Sprout Social

We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook. Each platform’s audience has different expectations. And it’s not just limited to media. It includes what you write and how you write it, even when you post it.

Transform 142
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What is Comparative Advertising? [+ Examples]

Hubspot Marketing

Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right, comparative ads can successfully convince consumers to do business with one brand over another.

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What is Demand Generation?

Neil Patel

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer to create a demand for your products or services.

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How to automate your email testing process with Litmus

Litmus

Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending on-brand, error-free emails. However, it’s also incredibly time consuming. Nearly 54% of marketers spend an hour or more on testing and troubleshooting each email they send—and 27% want to spend less time doing so—according to our State of Email Workflows research.

Analytics 111
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Social Spotlight: How Tim Hortons puts people first in its social strategy

Sprout Social

Overview. Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale. Between targeting the entire nation of Canada as their core audience and tapping into that audience to engage and craft meaningful content, Tim Hortons chooses a people-first social strategy that reflects

Branding 136
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The Ultimate Content Marketing Guide

Pam Didner

Facebook. Twitter. LinkedIn. What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. How is a Content Marketing Team Structured. How Will Content Marketing Change in 2021.

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10 E-Commerce Examples of the Best Instagram Bios

Neil Patel

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories. How long should E-commcerce companies spend writing their best Instagram bios? It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile.

eCommerce 144