CopyBlogger
MARCH 14, 2024
Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.
Social Media Examiner
MARCH 13, 2024
Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? In this article, you’ll discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more. Balancing Marketing and Sales Efforts for Agency Growth Running a successful business requires […] The post How to Balance Agency Marketing and Client Needs appeared first on Social Media Examiner.
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Rock Content
MARCH 11, 2024
Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. Return on investment (ROI) is the metric people use to decide if the money they spent has paid off. For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenu
Martech
MARCH 11, 2024
Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Backlinko
MARCH 11, 2024
Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 15, 2024
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't panic. Get the context and an interpretation that will calm your concerns.
Scoop.it!
MARCH 14, 2024
A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)?
Backlinko
MARCH 13, 2024
Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research St
yorCMO
MARCH 13, 2024
Find out how to overcome common execution challenges that may be hindering your marketing strategy with actionable solutions. The post Why Your Marketing Strategy is Falling Short: Common Pitfalls in Execution appeared first on yorCMO.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Aspiration Marketing
MARCH 14, 2024
The digital landscape of marketing expands far beyond geographic boundaries, and so the need for businesses to engage diverse audiences is more important than ever. With the whole world at your fingertips, it's up to you to reach out to them. One way to do that is by incorporating a multilingual blog on your website, amplifying your online presence across the globe.
Social Media Examiner
MARCH 14, 2024
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? In this article, we’ll go behind the scenes to explore how we market one of our products—the Social Media Marketing Society. Why Are Membership Products Important to Marketers? Membership communities have become an increasingly popular offering in […] The post Behind the Scenes: How Social Media Examiner Does Marketing appeared first on Social Media Examiner.
SmartBrief - Marketing
MARCH 10, 2024
In parts one and two of our three-part series on email newsletter best practices, we addressed strategic planning (including goals, audiences, and competitive benchmarking) as well as strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information.
Sprout Social
MARCH 15, 2024
YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
MARCH 12, 2024
Have you ever gone to look at a travel site and see an ad for it the next time you open your computer? Or do you keep seeing ads for the shoes you "almost" bought? Retargeting is a powerful tool that shows ads to potential customers who have already visited your website. So, how can you make retargeting work for you, and how does it coincide with paid advertising?
Social Media Examiner
MARCH 12, 2024
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Shopping LA Live Studios TikTok plans to launch a series of new live-stream studios in Los Angeles, following in the footsteps […] The post TikTok Updates: Shopping Tools, Creator Features, and More appeared first on Social Media Examiner.
Martech
MARCH 15, 2024
Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on thousands of campaigns for clients in every industry, bespoke email campaign designs are always more beneficial in the long term. From including interactive elements in your layouts to finding the right font, here are five things you can do to ensure you create every email campaign with optimal performance i
Search Engine Land
MARCH 12, 2024
Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience signals are not directly used for ranking purposes in Google Search. What Google wrote. The updated documentation is in the ranking section of the document and it now reads: Core Web Vitals are used by our ranking systems.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Aspiration Marketing
MARCH 13, 2024
As businesses strive to outshine competitors and secure a prominent online presence, understanding the pivotal role of SEO is non-negotiable. Hand-in-hand with SEO are XML sitemaps, instrumental tools for helping your website’s content rank on search engines.
Practical eCommerce - Marketing
MARCH 10, 2024
Google's AI detects seachers' intent, lessening the need for keyword bidding. The post Optimizing Google Ads without Keywords appeared first on Practical Ecommerce.
Sprout Social
MARCH 13, 2024
Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares. Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience.
Search Engine Land
MARCH 12, 2024
We are now just about a week into the Google March 2024 core and spam updates , and boy, has it been busy. In that time, we have seen search ranking volatility, some related to the algorithmic updates and some related to Google issuing manual actions to implement updated spam policies. Not done yet. It is important to stress that these updates are far from over.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
MARCH 11, 2024
Content is still the most relevant thing on the internet. You win half the battle if your content resonates with your target base. Analytics, growth, reach, and response—many factors come into play while determining the content. This is when content marketing tools play a significant role. With content marketing tools, you will know how your content fares on the sites.
Hubspot Marketing
MARCH 12, 2024
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers: technical and design-based. The design-based header is usually a part of the email content, while the technical part tells you the sender’s and recipient’s email addresses, the path the email has taken, an
Martech
MARCH 14, 2024
The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.
Practical eCommerce - Marketing
MARCH 11, 2024
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance. The post Second-party Data Could Unlock Ad Targeting appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Buffer Marketing
MARCH 14, 2024
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Ins
Marketing Insider Group
MARCH 11, 2024
All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads.
Backlinko
MARCH 13, 2024
In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. There are now more than 1 billion active iPhones and over 3 billion active Android devices.
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