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Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram , with no luck. But there are many, many, many people out there who are adamant that the shadow is real, and who fear its consequences. (Wait a minute… is this the “shadow” that Ashlee Simpson was singing about ?!).
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Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items.
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A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of your overall YouTube strategy.
I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my attention but upon further examination I’m always unimpressed.
I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my attention but upon further examination I’m always unimpressed.
This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.
Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.
Okay, it’s official: you can’t ignore TikTok anymore. It’s the seventh most-used social media platform in the world, with 689 million global active users , and it’s been downloaded more than 2 billion times. This isn’t a fad — it’s a social media phenomenon. And it’s time to get on board (and finally find out who on earth Charli D’Amelio is). If you’re new to the video-sharing platform, we’ve got you covered.
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The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.
The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools, services, or products. Why Should You Optimize Your Website?
Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. The offering seeks to automate the B2B lead generation and qualification process and push the outcomes directly into the systems used by sales representatives. “Salesforce automation ha
Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here's how. The post How to Build SEO-Friendly Internal Link Structures Using AI appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.
If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. It’s renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support. On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices.
Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk, showed some ways any marketing team can predictively leverage their data. And he also shared some head-scratching. “About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If you’re familiar with the movies, you may be rightfully confused. After all, Bella’s costume design is purposefully simple. She’s meant to go unnoticed. It’s what makes a 17-going-on-107-year-old vampire falling in love with her all the more interesting.
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Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what you need to know about the future of retargeting. 1.
It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.
Has your business been sleeping on Facebook Shops? The popularity of social commerce and selling via Facebook ads is well-documented. And with the introduction of Shops’ product platform, Facebook is giving brands big and small an opportunity to get products in their followers’ hands faster. But as the rollout of Facebook Shops happened early on during the COVID-19 pandemic, many businesses still haven’t had an opportunity to take full advantage of its features.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways. The post Facebook Has New Ways to Generate Leads & Connect With Customers appeared first on Search Engine Journal.
If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. There are a billion social media users, but your business may only be relevant for a few thousand.
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