Sat.Oct 02, 2021 - Fri.Oct 08, 2021

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72 Beautiful Instagram Story Templates (And How to Use Them)

Hootsuite

Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories.

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11 ways to get more followers on TikTok in 2021

Sprout Social

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Let’s get started. 1.

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15 Email Personalization Techniques That Work

Neil Patel

As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing.

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These 4 Analytics Oversights Mess With Your Content Performance Plan

Content Marketing Institute

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective. Continue reading → The post These 4 Analytics Oversights Mess With Your Content Performance Plan appeared first on Content Marketing Institute.

Analytics 145
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Use Twitter for Business: A Practical Guide

Hootsuite

Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication. And Twitter’s reach is only growing. In Q3 of 2020, Twitter boasted 187 million monetizable daily active users , a 29% increase over the previous year. In this post, you’ll learn how to make Twitter work for your business.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full video advertisement. YouTube ads are just another way to expand your reach. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives.

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Use Internal Links to Get a Better Reception from Search Engines and Readers

Content Marketing Institute

Would you like to generate more blog traffic from search engines? Would you like new visitors to read other content on your site? You can do that with this low-hanging fruit solution. Continue reading → The post Use Internal Links to Get a Better Reception from Search Engines and Readers appeared first on Content Marketing Institute.

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10 Effective Tactics to Defeat Internet Trolls via @sejournal, @JuliaEMcCoy

Search Engine Journal

Trolls may be the bane of the internet, but they shouldn't ruin your day. Learn to purge online trolls and prevent them from returning. The post 10 Effective Tactics to Defeat Internet Trolls appeared first on Search Engine Journal.

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7 tips for building brand identity

Martech

If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Do Paid Social Without Cookies

Neil Patel

Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud.

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Out of Ideas? 10+ Tools to Spark Content Creation

Content Marketing Institute

Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas? 10+ Tools to Spark Content Creation appeared first on Content Marketing Institute.

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Twitter Lets Businesses Apply For Professional Profiles via @sejournal, @MattGSouthern

Search Engine Journal

After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses. The post Twitter Lets Businesses Apply For Professional Profiles appeared first on Search Engine Journal.

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How to Pick Blog Categories and Content Themes

Marketing Insider Group

Remember the old fashion “News” paper. Do you know why it was called that? N oteworthy. E ntertainment. W eather. S ports. (NEWS! Maybe this was news to you?). Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever digital news publication you read or watch today.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.

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Drop Great Anchor Text To Keep Your SEO Strategy Afloat

Content Marketing Institute

As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers). Continue reading → The post Drop Great Anchor Text To Keep Your SEO Strategy Afloat appeared first on Content Marketing Institute.

SEO 142
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Google Search Console Adds More Detail to Error Reports via @sejournal, @MattGSouthern

Search Engine Journal

Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors. The post Google Search Console Adds More Detail to Error Reports appeared first on Search Engine Journal.

SEO 141
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5 ways to improve onsite search

Martech

Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. “As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How to Prevent A/B Testing from Slowing Down Your Site

Neil Patel

You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular with their users.

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3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown

Content Marketing Institute

Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience. Continue reading → The post 3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown appeared first on Content Marketing Institute.

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Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price As a Ranking Factor appeared first on Search Engine Journal.

Price 140
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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Market Without Cookies

Neil Patel

For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies?

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Comment on How to Test Your PBNs Before Adding Them to Your Network by Raeez Khan

Diggity Marketing

So valuable information. Thanks for sharing.

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Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage via @sejournal, @martinibuster

Search Engine Journal

Facebook, WhatsApp and Instagram suffer DNS related outage described as "epic" and a "nightmare." This is what happened The post Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage appeared first on Search Engine Journal.

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Facebook’s failure highlights why email reigns

Martech

What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping

Neil Patel

30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now.

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Social justice movements, a global pandemic, climate change and other environmental disasters. Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices.

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10 of the Worst SEO Mistakes Even the Experts Make via @sejournal, @krisjonescom

Search Engine Journal

Even longtime SEO experts can slip up now and then. Here are 10 of the worst mistakes you can make when doing SEO. The post 10 of the Worst SEO Mistakes Even the Experts Make appeared first on Search Engine Journal.

SEO 137