Neil Patel
APRIL 30, 2021
If you run or are starting an e-commerce business , you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money.
Content Marketing Institute
APRIL 29, 2021
Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading → The post 15 Engaging Ways to End Your Next Blog Post appeared first on Content Marketing Institute.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
APRIL 28, 2021
If you’ve got a funny sketch to share, a knack for dance moves, or just want to impress your cool teen cousin Vanessa, it’s time to familiarize yourself with some TikTok tricks. Because if you’re going to start a TikTok account, you may as well do it right. At this point, it’s clear TikTok is no passing fad in social networking. The app has more than 1.65 billion downloads to date and currently boasts 689 million active users.
Hubspot Marketing
APRIL 29, 2021
We've talked a lot about the customer journey -- how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it's important to understand the customer journey: all the touch points and stages.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Neil Patel
APRIL 29, 2021
Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
APRIL 26, 2021
One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool.
Hubspot Marketing
APRIL 27, 2021
Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.
Neil Patel
APRIL 27, 2021
From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?
Sprout Social
APRIL 29, 2021
The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Now, the role of marketing has fundamentally evolved, changed and grown.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hootsuite
APRIL 28, 2021
If you’ve come here looking for instructions on how to make a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies when it comes to sharing links. The platform doesn’t allow adding links to feed posts, and “Swipe up” links in Stories are only available to larger accounts. The bio section is the only place where all Instagram users get to add a link.
Content Marketing Institute
APRIL 26, 2021
Don’t let blind spots and assumptions derail your content marketing program. Work through your challenges using one of these classic mental models for better decision-making. Continue reading → The post 4 Mental Models to Help You Tackle Tough Content Marketing Questions appeared first on Content Marketing Institute.
Neil Patel
APRIL 26, 2021
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.
Marketing Insider Group
APRIL 28, 2021
If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO. And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Litmus
APRIL 29, 2021
Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this that an email brief could solve. Does any of this sound familiar? Your initial plan for an email isn’t very well thought out.
Content Marketing Institute
APRIL 30, 2021
Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all. Continue reading → The post 3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them appeared first on Content Marketing Institute.
Neil Patel
APRIL 26, 2021
Google recently announced that they have delayed the release of the Google Page Experience update. In mid-June they are going to release the update as well as some new tools to help you out. But as you know, you don’t want to wait for Google to release their algorithm update and then fix the issues as then you can potentially lose traffic if something is wrong.
Sprout Social
APRIL 26, 2021
Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hootsuite
APRIL 26, 2021
Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. But Google My Business can also be used for direct communication with customers.
Litmus
APRIL 29, 2021
We frequently nerd out about HTML emails. Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. And, we’re not alone—the majority of email-related articles out there focus on emails with graphics, images, colors, and links—all of which require HTML.
Neil Patel
APRIL 26, 2021
Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily. There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.
Sprout Social
APRIL 27, 2021
Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. This became even more evident when we shifted to remote work life. In 2020, overall video creation grew by 135% , and 60% of those business videos were user-generated. There are tons of reasons and ways to leverage video marketing to drive your business forward.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hootsuite
APRIL 29, 2021
The Line app is big in Japan. In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “ life infrastructure ” for its users.
Litmus
APRIL 26, 2021
Diversity and inclusion is a hot topic, and so it should be! As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world. “Normal casting to me is a process that strives for representation and in many cases, strives to simply portray the world as it actually is instead of as falsely non-inclusive.
Neil Patel
APRIL 29, 2021
When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones, don’t give the “tech stuff” much thought. How a website performs is just something for IT specialists to worry about, right? No, unfortunately. If your website’s slow or clunky, it directly affects the user experience.
Sprout Social
APRIL 28, 2021
The boom of social media as a customer care channel is unprecedented. Timely and transparent, social is a prime place for consumers to seek out answers and solutions. But many brands still struggle with social customer service. Specifically, the volume of messages coming from social media is often overwhelming. Serious issues fall through the cracks, resulting in angry customers, negative press and lost business.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
APRIL 27, 2021
The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas. Continue reading → The post 9 Ways to Increase Watch Time on Your YouTube Channel appeared first on Content Marketing Institute.
Adams & Knight Marketing
APRIL 29, 2021
AVON, Conn., (April 29, 2021) – Adams & Knight , one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic public relations programs that meet the highest standards of performance in the profession.
Neil Patel
APRIL 28, 2021
As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue.
Expert insights. Personalized for you.
Let's personalize your content