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From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of
Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Your performance is measured against the achievement of marketing KPIs, and you’re accountable for your decisions based on those results. You may have talented teams, strong creative assets, and a clear brand voice.
Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement. “Given the looming macroeconomic uncertainties, CMOs are
The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model written by John Jantsch read more at Duct Tape Marketing Table of Contents TL;DR Quick Summary for AI Tools and Busy Buyers The Big Question: Why Are Marketing Teams Struggling? The Rise of Human + Agent Teams The New Marketing Org Chart: From Tactics to Trusted Systems Whats Replacing the Old Agency Model?
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? The truth is, understanding the real cost of email marketing can be trickybut with a little clarity, youll feel confident about where your budget goes and how to get the most out of every dollar you spend.
In the quest for business growth, efficiency is your greatest ally. But how do you maximize efficiency without sacrificing personalization? The answer lies in the strategic implementation of AI and automation. These tools offer more than just time savings; they provide actionable insights that can revolutionize your lead generation, sales pipeline, and content marketing efforts.
In this edition: Easy GTM Dashboard for Leaders & Operations Top 7 Mistakes Marketing & Revenue Operators Make - and What to Do About It POLL: What is the Hardest Part of Working in Marketing Today? Exclusive For Paid Subscribers : I Screwed Up My First Meeting With a New VP - What I Should Have Done and What You Can Do This Week! Learn from Marketing Ops Leaders at Amazon, Asana, Microsoft, Yext, and RingCentral at our free virtual event.
In this edition: Easy GTM Dashboard for Leaders & Operations Top 7 Mistakes Marketing & Revenue Operators Make - and What to Do About It POLL: What is the Hardest Part of Working in Marketing Today? Exclusive For Paid Subscribers : I Screwed Up My First Meeting With a New VP - What I Should Have Done and What You Can Do This Week! Learn from Marketing Ops Leaders at Amazon, Asana, Microsoft, Yext, and RingCentral at our free virtual event.
A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.
I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.
Ever wonder how some businesses seem to effortlessly attract a steady stream of potential leads? It's not magic; it's strategy. At the heart of many successful inbound marketing efforts lies a powerful tool: the blog. But it's not just about publishing any content. Understanding the balance between valuable content, SEO, and strategic engagement is key to attracting organic traffic.
Ever wondered how people earn passive income online, even while they sleep? If youre searching for a flexible way to boost your income, affiliate marketing might be your ticket. The best part: you dont need a product, an existing audience, or tech skills to get started. Plenty of beginners become successful affiliates every yearby following a clear strategy, not just luck.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.
Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. The new Instagram Reels , also called “locked” or “secret code” reels, will require a (you guessed it) secret code to view.
Is your business growth hitting a plateau? You're likely not alone. Many businesses focus solely on lead generation, missing a crucial piece of the puzzle. True, sustainable growth stems from a broader vision. We're talking about strategic partnerships that open new doors, market expansions that diversify revenue, and customer relationships that stand the test of time.
AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. And that figure is only expected to grow. At Animalz, weve seen this trend firsthand. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. Like in the example below: The common cause?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.
More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too. You might be surprised to hear it. The more information you have, the better you can tailor your social media strategy, right? Well, not exactly. Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals.
Regardless of whether you work in B2B or B2C, a well-organized customer search helps you reduce your search time and get the most out of your sales strategy. A variety of search tools are used to achieve this. The ones that automate many processes and allow you to work more efficiently with potential clients. People's search tools are becoming more and more relevant.
Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts from keywords to landing pages even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Quick Takeaways: Automated bidding saves time and improves performance use Google’s AI to adjust bids in real-time.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. While the demand for timely, accurate data remains constant, the use of data continues to evolve alongside changing business goals and expectations. Today, measurement needs to take center stage.
Hot take: I dont think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? Ive done it myself. I founded newsletter Morning Brew, which gives business updates with personality.
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords. The post Google’s AI Max Ads Hone Search Intent appeared first on Practical Ecommerce.
Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? In this article, you'll discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way. […] The post Employee-Generated Content: Creating a Video First Strategy appeared first on Social Media Examiner.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.
I still remember how uncomfortable I felt the first time someone suggested I needed to build my personal brand. It seemed so. self-promoting. Weren't my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented people werent necessarily getting opportunities.
Whenever you move content, change domain names, or simply tweak a pages URL, youll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. You can use.htaccess redirects specifically to do this. But I get that messing with your sites server files can sound daunting. So the goal of this guide is to make.htaccess redirects as accessible as possible.
The more it knows about searchers' intent, the better Google can serve relevant ads. That's the aim of "AI Max for Search." The post Google’s AI Max Ads Hone Search Intent appeared first on Practical Ecommerce.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnich
A few months ago, I was asked to participate in a university-sponsored study on how AI will impact humanity by 2035. The resulting research paper is extraordinary, as 300 futurists weighed in on the subject — Being Human in 2035. This is a roadmap of how AI will change your customers in the next 10 years and a vital perspective for marketers. Sure, there is a lot of discussion about how AI will impact our content, our businesses, our careers, and our personal productivity.
The Ultimate Buyers Guide for Transitioning to Fractional CMO Services written by John Jantsch read more at Duct Tape Marketing Table of Contents Introduction Understanding the Fractional CMO Model Top Fractional CMO Training Providers Program Comparison Table Framework Comparisons The 4 CMO Models Decision-Making Tips Implementation Essentials Making the Final Decision Conclusion Additional Resources Introduction: The Growing Fractional CMO Landscape The fractional CMO model offers high-level m
Rich Communication Services enables relatively more message interactivity, enabling buttons, carousels, and branding. The post RCS Interactive Texts Boost Ecommerce appeared first on Practical Ecommerce.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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