Sat.May 27, 2023 - Fri.Jun 02, 2023

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The Power of Webinars: 5 Benefits for Your Marketing Strategy

Aspiration Marketing

Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm. We'll dive deep into the benefits of webinar marketing and why it's a must-have in every business's marketing strategy. From increased reach and audience engagement to cost-effective marketing, webinars are the gift that keeps on giving.

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7 ways to get to know your audience better

Martech

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.

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What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]

Hubspot Marketing

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money.

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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also use this framework to figure out how to best use GA4 within your organization.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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This Month in Email: A Recap of Email Marketing News in May 2023

Litmus

You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. News headlines Beep boop. It’s robot time. Did someone say cheese? Email Client Market Share News headlines Google launches blue checkmarks for brands verified with Brand Indicators for Message Identification (BIMI) in Gmail.

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Why ChatGPT is the Best Tool for Marketers

Digital Marketer

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

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AI's Impact on Customer Segmentation: Targeting the Right Audience

Aspiration Marketing

Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Marketing

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Short-form video snuck up on us, becoming the most consumed online content in a few years. It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media.

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3 ways to maximize the power of reception marketing

Martech

“Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many successful campaigns today. It’s crucial to offer your target audience the support they need when they need it. This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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The Impact of AI on Employer Branding and Recruitment

Aspiration Marketing

In today's job market, it's crucial to prioritize employer branding and recruitment. As companies seek to attract top talent and candidates search for their ideal employer, optimizing these processes is key to building a successful team. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation.

Transform 246
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How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Content Marketing Institute

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

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6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing

Social Media Examiner

Wondering how to showcase your products or services more effectively on LinkedIn? Want an engaging way to share thought leadership or how-to content? In this article, you'll learn how to create a LinkedIn carousel post from your company page or personal profile and find examples to inspire your next post. What Are LinkedIn Document Posts […] The post 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing appeared first on Social Media Examiner.

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This is the Most Amazing Marketing Book. And I can prove it.

Businesses Grow

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. In fact, it is astonishing, unique, surprising, and, well … amazing! It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. It’s an amazing story in itself!

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape.

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The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Hubspot Marketing

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success.

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11 realizations from testing Search Generative Experience

Kevin Indig

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Lost in translation: Upleveling Sprout Social’s localization system

Sprout Social

Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we lean on third-party vendors for translations.

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How to Use XLookup in Excel

Hubspot Marketing

Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel.

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5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience

Content Marketing Institute

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.

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Google Search Console: New Report Details Content Growth via @sejournal, @MattGSouthern

Search Engine Journal

Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

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New Marketing Jobs That Could Focus on AI [Data + Examples]

Hubspot Marketing

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers?

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Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

Content Marketing Institute

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. This includes taking measures to prevent potential hazards. That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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9 Proven Practices for Increasing Organic Website Traffic

Marketing Insider Group

In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. But these benefits only come to light when your audience can easily find you in the crowded digital marketplace. And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engage

Transform 132
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The Complete Guide to Real Estate SEO

Hubspot Marketing

Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search. Buying a house is no different. The National Association of REALTORS reported that 97% of buyers used the internet at least once during their search, with about half ending up buying a home they found online.

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Spying on the Competition: Three Simple Ways to Gain an Advantage

Trade Press Services Newsletter

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you’re not already monitoring your competitors, it’s time to start. Spying on your competition isn’t as nefarious as it seems. Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts.

Transform 130
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AI's Impact on Customer Segmentation: Targeting the Right Audience

Aspiration Marketing

Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.