Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing

Backlinko

JANUARY 6, 2025

How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing. It focused on honest education about acne treatment. Educational content? Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing.

eCommerce

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. Content marketing: Educates and inspires at every stage with valuable content.

Management

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Search Engine Land

AUGUST 30, 2024

Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. For example, use AI tools to: Personalize email marketing campaigns. I have found Medium to be a great resource for AI education.

Transform

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Focus on educational content.

Education

Martech

APRIL 29, 2025

“This isn’t a sales email it’s an invitation to a free webinar!” ” “This email is a resource. It’s educational!” Stage 2: Anger “We worked hard on this email! The email marketing messages you send are being sorted and categorized.

Promotion

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. Here are seven strategies to do that. See if any one of them can handle multiple functions effectively.

Customer Acquisition

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. Increase email engagement. AI can also increase engagement in email marketing by generating unique images tailored to each message. A need for guardrails.

User-Generated

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s not just impressive, it’s crazy!

CRM

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued.

Direct Mail

Businesses Grow

JANUARY 13, 2025

” I think focus must be a key strategy for every business, but for somebody like me who is an author, consultant, and college educator, I need to maintain a broad and current view of the AI world. Mark Schaefer is the most trusted voice in marketing. ” A thought-provoking question. My answer was, “No.”

Personalized Marketing

Backlinko

DECEMBER 6, 2024

Have visitors provide an email when they download them. Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience.

Customer Journey

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. I can’t think of anything to write.

Copywriting

Neil Patel

JUNE 25, 2025

One of the easiest ways to do this is to share behind-the-scenes content on social media, in email marketing, or in company updates. Instacart’s Tailored Emails The more shoppers use Instacart, the better the grocery delivery app gets to know both what they buy and where they shop. Mandarin Oriental’s Fans of M.O.

Shoppers

Martech

MARCH 12, 2025

Educational resources such as quick-start guides or how-to videos. Use these insights to refine and simplify your approach, ensuring maximum impact and efficiency in your email marketing. End with a compelling CTA leading directly to purchase or deeper engagement. Invitations to join your community or customer success stories.

Non-Profit

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Is the content all about your organization?

Whitepaper

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. Any content you promote here should not feature a contact form.

Manufacturing

Hubspot Marketing

JUNE 30, 2025

Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. We‘re seeking an expert email marketer to join our team.

Management

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. What Does Email Marketing Do?

Email Marketing

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that?

B2C

Hubspot Marketing

JULY 11, 2024

A real-world example of this is multi-billion dollar company Mailchimp, which differentiated its email marketing brand so unconventionally that people continuously chose them over the competition — even if the competition was more technically advanced and well-known. Address member needs. Develop and iterate member profiles.

Transform

Hubspot Marketing

JANUARY 17, 2025

Email marketing seemed like a natural starting point for us. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. But it was essentially educated guessing at the group level. It wasn't a bad approach. We wanted to do better than that.

Transform

AWeber

MAY 15, 2025

For example, if you sign up for the AWeber Affiliate Program and recommend the best email marketing tools, youll earn money each time someone subscribes using your link. Create Helpful Content That Converts Your primary job as an affiliate marketer is to educate and solve problems for your audience.

Affiliate Marketing

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns.

Email Marketing

Martech

OCTOBER 25, 2024

Example : Start with an educational piece that addresses a pain point they’re likely facing. Lead nurturing Help your leads move through the buyer’s journey by delivering helpful content based on their interests. The goal is to build trust and guide them toward a decision without being pushy.

Education

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars.

Transform

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. They struggled to get started, so we built educational content and onboarding flows designed to guide them. But users werent converting, and growth stalled.

Customer Acquisition

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. In fact, email marketing, in general, is.

Gen Z

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is social media marketing? What does email marketing include? Newsletters: Regular updates sent to your email list. signing up for a newsletter , making a purchase).

Digital Marketing

Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Build educational content that explains the options and subtly positions your solution as the best fit. There are roundups in almost every niche, shared everywhere from social media to email marketing.

Customer

AWeber

MAY 18, 2025

As a general rule, if your open rates are above 20%, youre on par with many successful marketers. What Is a Good Open Rate for Email Marketing? The definition of a good open rate depends on several factors, including the type of emails you send and your audience.

Non-Profit