Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 64

Email Marketing Copywriting Marketers Marketing 64

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Writing that educates while showcasing expertise builds credibility.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Is the content all about your organization?

Whitepaper 120

Whitepaper Promotion Email Marketing Education 120

SMA Marketing

FEBRUARY 13, 2025

Although some people now neglect their inboxes, overwhelmed by the clutter, email is still one of the most essential communication tools, particularly in higher education. Successful email marketing is highly personalized, data-driven, and optimized for engagement. Read more

Email Marketing 52

Email Marketing Transform Education Communications 52

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns.

Email Marketing 112

Email Marketing Customer Journey Education Market Trends 112

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. Increase email engagement. AI can also increase engagement in email marketing by generating unique images tailored to each message. A need for guardrails.

User-Generated 119

User-Generated CMO Education Communications 119

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Businesses Grow

FEBRUARY 12, 2025

As we immerse ourselves into a world of nearly free, abundant super intelligent AI, we can offload our need for memory, critical thinking, and formal education. Advanced educational attainment correlated positively with critical thinking skills, suggesting that education mitigates some cognitive impacts of AI reliance.

Education 111

Education User-Generated Analytics Email Marketing 111

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 135

Email Marketing Customer Customer Journey eBook 135

AWeber

MARCH 16, 2023

Get feedback from them, and apply it to content across all the marketing funnel stages. In this post, we’ll show you how to build a powerful email marketing funnel. Awareness Awareness is the first of the marketing funnel stages. How to use email in the awareness stage Not sure what free content to send in your emails?

Email Marketing 122

Email Marketing Customer eBook Education 122

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 141

Market Trends Email Marketing Marketers Marketing 141

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” ” The master class will cover: The foundations of email. Testing techniques and methods.

Email Marketing 124

Email Marketing Marketers Marketing Education 124

Martech

APRIL 29, 2025

“This isn’t a sales email it’s an invitation to a free webinar!” ” “This email is a resource. It’s educational!” Stage 2: Anger “We worked hard on this email! The email marketing messages you send are being sorted and categorized.

Promotion 99

Promotion Email Marketing Education Place 99

Scoop.it!

JUNE 13, 2024

Tailoring your email content to specific audience segments can significantly enhance relevance, engagement, and overall success in email marketing , leading to a 30% higher open rate compared to campaigns that don’t use segmentation. The post Revitalizing Email Marketing with a Curated Approach appeared first on Scoop.it

Email Marketing 105

Email Marketing Marketers Marketing Finance 105

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Search Engine Land

AUGUST 30, 2024

Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. For example, use AI tools to: Personalize email marketing campaigns. I have found Medium to be a great resource for AI education.

Transform 98

Transform Marketers Marketing Education 98

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. Content marketing: Educates and inspires at every stage with valuable content.

Management 96

Management Marketers Marketing CRM 96

Backlinko

JANUARY 6, 2025

How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing. It focused on honest education about acne treatment. Educational content? Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 112

Email Marketing Marketers Marketing Inbound Marketing 112

AWeber

MAY 15, 2025

For example, if you sign up for the AWeber Affiliate Program and recommend the best email marketing tools, youll earn money each time someone subscribes using your link. Create Helpful Content That Converts Your primary job as an affiliate marketer is to educate and solve problems for your audience.

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued.

Direct Mail 123

Direct Mail Marketers Marketing Email Marketing 123

Martech

MARCH 12, 2025

Educational resources such as quick-start guides or how-to videos. Use these insights to refine and simplify your approach, ensuring maximum impact and efficiency in your email marketing. End with a compelling CTA leading directly to purchase or deeper engagement. Invitations to join your community or customer success stories.

Non-Profit 108

Non-Profit User-Generated Shipping eCommerce 108

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that?

B2C 99

B2C Finance Fashion Customer Journey 99

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. Here are seven strategies to do that. See if any one of them can handle multiple functions effectively.

Customer Acquisition 117

Customer Acquisition User-Generated New Technology Price 117

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Personalized email campaigns : Leverage dynamic email marketing to send personalized content and offers based on user behavior and preferences.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. You want to send relevant, valuable emails to your subscribers.”

Email Marketing 107

Email Marketing Marketers Marketing Promotion 107

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated March 6, 2024.

Email Marketing 123

Email Marketing Marketers Marketing Entertainment 123

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketers 98

AWeber

MAY 18, 2025

As a general rule, if your open rates are above 20%, youre on par with many successful marketers. What Is a Good Open Rate for Email Marketing? The definition of a good open rate depends on several factors, including the type of emails you send and your audience.

Non-Profit 81

Non-Profit Retail Email Marketing Promotion 81

Businesses Grow

JANUARY 13, 2025

” I think focus must be a key strategy for every business, but for somebody like me who is an author, consultant, and college educator, I need to maintain a broad and current view of the AI world. Mark Schaefer is the most trusted voice in marketing. ” A thought-provoking question. My answer was, “No.”

Personalized Marketing 117

Personalized Marketing Marketers Marketing Education 117

Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

Email Marketing 100

Email Marketing Law Customer Journey Marketers 100

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Focus on educational content.

Education 94

Education Logistics Promotion Advertisers 94