Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Use this to your advantage.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. The hospital follows this same ethos on social, and develops original influencer content to help fulfill their mission.

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.

Gen Z 129

Gen Z Millennials Retail Price 129

Sprout Social

MAY 29, 2025

Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. To succeed, marketers must move past separating content, care and commerce and work to connect all three intentionally and visibly on each network.

Gen Z 86

Gen Z Social Media Marketing Transform Marketers 86

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 85

Transform Marketers Marketing Gen Z 85

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Source: SparkPaws on Facebook 4.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z 68

Gen Z Transform Fashion Food 68

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 139

Gen Z Millennials User-Generated Inbound Marketing 139

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing.

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Neil Patel

SEPTEMBER 29, 2020

2 Viral Nation — Best For Influencer Marketing. Viral Nation is the world’s number one specialist influencer marketing agency. Influencer marketing is still enormous these days. 3 Characteristics that Make a Great Social Media Marketing Company. Viral Nation has an average 4.8-star star rating.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Sprout Social

FEBRUARY 24, 2025

The influence of social media in financial services In the past, the financial services customer relationship mightve started with a meeting with a financial advisor. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 87

Marketing Strategy Gen Z Finance Social Media Marketing 87

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. dollars in 2022. million people. million people.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

JANUARY 30, 2018

Influencer marketing has skyrocketed since it first made its mark. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers. Where are the other influencers in your niche? Evaluate your progress.

Influencer Marketing 145

Influencer Marketing Millennials Inbound Marketing Promotion 145

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. It’s no lie that people tend to prefer content that’s informative or educational.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. According to Influencer Marketing Hub , since 2020, venture capitalists have invested $800 million into creator economy startups. Content is here to stay (and so are content creators).

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Cowrywise’s X-factor is its personable (and sometimes humorous) educational content. You can set a significant portion of the process on autopilot using marketing automation software.

Marketers 130

Marketers Marketing User-Generated Social Media Marketing 130

Neil Patel

APRIL 20, 2021

They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. Instead, educate more.

Millennials 140

Millennials Education User-Generated Advertising 140

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Gen Z 132

Gen Z Transform Millennials Entertainment 132

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. to focus on educational sessions that will energize me for the rest of the year! Major marketing industry disruptors disclosed in various sessions: Hyper-fragmentation of culture and media. Very useful. How do we reach them?

Gen Z 130

Gen Z Energy Transform Thought Leadership 130

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

AWeber

NOVEMBER 22, 2023

Step 3: Send your subscribers a weekly newsletter that educates, inspires, or motivates them with tips relative to your coaching specialty. Instagram is a popular platform for young adults and millennials who share content related to their personal (and sometimes professional) lives. Work with micro-influencers!

eBook 115

eBook Marketing Plan Influencer Marketing Marketers 115

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. To back those stats up, Forbes also previously reported that around 75% of Fortune 500 executives turn to YouTube to help them make more educated decisions. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. Mark Schaefer is the most trusted voice in marketing.

Gen Z 129

Gen Z Marketers Marketing User-Generated 129

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. Brand partnerships with influences on social media Influencer marketing has been around for quite some time. This type of marketing leverages an influencer’s following to get more conversions.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Sprout Social

NOVEMBER 26, 2018

Looking to get in touch with an influencer, marketing manager or CEO? This visual pinning platform is insanely popular with millennials and is noted to be one of the best networks for social selling. Looking to educate your audience in the B2B space? Chances are you can find them here. Trying to push ecommerce products?

Social Media Marketing 111

Social Media Marketing Marketers Marketing eCommerce 111

Neil Patel

JULY 31, 2021

Other ways you might build interest in your brand include, for example, trying influencer marketing, hosting interviews, creating informational guides, and designing printable checklists. Craft authoritative blog posts to educate your audience. Generate Interest and Desire. Here are some ideas. Create Loyalty Programs.

User-Generated 145

User-Generated Analytics Millennials Price 145

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. As such, you’ll be able to get hyper-specific about the new followers you’re looking to reach based on demographics or factors like interests, education, major life events, and more. 

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. A great way to reach more users is to work with influencers in your niche. Usually, in Instagram influencer marketing , you find relevant bloggers, photographers, or other creators with a large follower count.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Spiralytics

NOVEMBER 14, 2023

Influence parents’ decision-making When people become parents, their priorities naturally change to account for their offspring. Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Lynton Web

MARCH 20, 2024

Consider age, gender, location, income level, education, and occupation. Influencer Marketing: Partner with influencers who have a strong following among your target audience. Analyze your existing customer base and look for common traits. What problems does your product or service solve?

Fashion 59

Fashion Health Millennials Education 59

Marketing Insider Group

FEBRUARY 3, 2022

the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. As I’ve explained so many times, Marketing is about understanding the needs of an audience, and helping them to become educated about the best way to solve that problem. They are wrong!

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Analyzing Content and Proving ROI. About the Author.

Copywriting 63

Copywriting Millennials Inbound Marketing B2C 63

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. While demand and lead generation occupy distinct domains, the strategies are not mutually exclusive ventures.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40