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Why search marketing education is a MUST within companies

Search Engine Land

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen. PPC usually always gets more budget.

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40 Interests That Deserve a Place on Your Resume

Hubspot Marketing

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place. Advantages of using social media in education.

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Project management for in-house SEO teams: 6 best practices

Search Engine Land

Without effective project management, this constant influx of work can quickly become overwhelming. There is a significant difference between removing dead weight and smart redirections and link management. After each meeting, promptly log all action items in a project management tool. for all regions or all websites)?

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. Database benchmarks for education and resource prioritization.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends.

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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Retweets and responses.