Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. An SEO manager at Vimeo.

Management 95

Management SEO Product User-Generated 95

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Why do you want to work for our company?

Management 103

Management Social Media Marketing Communications Analytics 103

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. building a capability for users or internal teams) earlier in the calendar year.

Management 88

Management Product SEO User-Generated 88

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. billion by 2028. billion in 2024.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

MAY 30, 2019

In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. They also know that this placement can help generate leads. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid.

Management 144

Management User-Generated Education Place 144

Hubspot Marketing

JANUARY 29, 2024

In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024.

Gen Z 107

Gen Z User-Generated Education Food 107

Martech

FEBRUARY 8, 2024

Noteworthy: Find these places and don’t work there: 10% of those without a plan also said, “and we don’t know where to start.” This was followed by “difficulty in aligning AI with marketing goals” (44%), “inadequate training or education” (43%), and “budget constraints” (36%).

Transform 84

Transform Shipping User-Generated CRM 84

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 87

Gen Z User-Generated Entertainment Millennials 87

Sprout Social

JUNE 1, 2023

But we still need tools to extract, bundle and submit translation requests to those vendors and then serve and render the translations to end users. Message Syntax Application localization works by abstracting the text that is visible to the end user into string units, called messages.

Education 106

Education User-Generated Management Customer 106

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

Management 79

Management User-Generated CRM Inbound Marketing 79

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. It is a top-priority task to use specific affiliate keywords to help users find your products or services and take action.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Search Engine Land

SEPTEMBER 26, 2023

Useful tools to reduce AI bias and a handy process to review AI-generated content quality. The company faces lawsuits alleging unauthorized use of copyrighted books for training ChatGPT and illegally collecting personal information from internet users using their machine learning models. Obtain user consent.

SEO 104

SEO Law User-Generated Education 104

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique.

Market Trends 135

Market Trends Law Transform User-Generated 135

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. At the time of the survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Customers who love your brand want to talk about it.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Rock Content

JULY 4, 2023

Produced in partnership with Deloitte, the study “ A Marketer’s Guide to Privacy-Enhancing Technologies ” provides details on current demands and possible changes related to user privacy. In this scenario, gradual but significant changes have been taking place for some time. This narrative can only be changed with education.”

Education 97

Education User-Generated Digital Marketing Management 97

Trade Press Services Newsletter

JANUARY 4, 2024

Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. While repurposing existing content has its place and is an essential part of a successful content marketing strategy, make it a goal to begin 2024 with fresh, relevant content for your audience.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. You guys did me proud.” I just don’t know which half.”

User-Generated 117

User-Generated Finance Marketing Marketers 117

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Is YouTube a good way to advertise?

Advertising 113

Advertising Advertisers User-Generated Finance 113

Hootsuite

SEPTEMBER 25, 2023

Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks. Interestingly, educational institutions generated higher Instagram engagement than any other industry in September.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Sprout Social

SEPTEMBER 14, 2023

Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page? You need a personal account as an admin to create and manage your company page.

Analytics 111

Analytics User-Generated Education Management 111

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. However, it also shines when it comes to generating ROI from organic content. As Instagram continues to expand its e-commerce capabilities, it's become an effective tool for generating business. billion monthly active users.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Buffer Marketing

APRIL 11, 2024

From higher education to arts and literacy organizations, I’ve seen it all.  They even generate ideas and blog content, saving staff time to focus on emotional appeals and donor relations. Bonterra Guided Fundraising (varies): Manage all fundraising activities, donor contacts, and communications from one place.

Energy 109

Energy Marketing Marketers Direct Mail 109

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. Educational Content. Repost user-generated content. When hosting your giveaway, you’ll want to create an in-feed post with the details of the giveaway – this way, users can access it at any time. Quiz your followers. Host a giveaway. Start a challenge. Team/Company Spotlights.

User-Generated 110

User-Generated Education Promotion Millennials 110

Search Engine Land

SEPTEMBER 5, 2023

Ironically, this means that safe websites and platforms that monitor and remove explicit content (for example, mainstream news sites or educational platforms) are more likely to appear for adult-oriented search queries in Google when SafeSearch is on. Google Search Console GSC is a great place to start looking. SUBSCRIBE See terms.

SEO 132

SEO User-Generated Analytics eCommerce 132

AWeber

APRIL 17, 2024

4 - It frees up your time As a realtor, your life is a busy one, and you need a way to manage your relationships with your clients while also having time to go on house tours, attend settlements, and so on. Open houses At open house events, place a sign-up sheet at the entrance to collect email addresses of interested buyers.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Hootsuite

NOVEMBER 28, 2022

These recommendations are almost twice as likely to generate action, too. Reviews from real users provide useful information for potential customers. You can even generate a link to leave a review on Google and include it in your post-purchase emails to all customers. They create user-generated content.

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Search Engine Land

MAY 15, 2023

Though top management wants leads from the organic channel, they need to know their KPIs differ based on the strategy used. Education / Exploratory – Main Website Pages 4. Does it serve the user intent? Now, with ChatGPT becoming stronger, you would anyways need to have an editor in place.

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

Hubspot Marketing

DECEMBER 12, 2023

8:30 AM: Review performance metrics from previous campaigns; ChatGPT generates a summary of the data, highlighting metrics and making reporting a breeze. Direct AI to generate and refine email subject lines, and then shortlist the high-potential hitters for A/B testing. 9:15 AM: Dive into creative mode.

Transform 98

Transform User-Generated Marketing Marketers 98

Neil Patel

SEPTEMBER 17, 2021

Choose what your automated response will be depending if the user replies with text message, email, phone number or multiple responses (like yes or no). As Instagram puts it: “The Creator Account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.”

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. There’s a place for every business on social media, but it’s not everywhere. Step 3: Automate marketing with a social media management tool. Gather user-generated content?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

AUGUST 21, 2023

For example, the United Nations Educational, Scientific and Cultural Organization (UNESCO) published the first global standard on AI ethics in November 2021: The Recommendation on the Ethics of Artificial Intelligence. This can stem from lack of research or biased datasets, among other reasons.

Marketing 88

Marketing Marketers User-Generated Education 88

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. This makes it easier for users to find and engage with topics they’re interested in. Your LinkedIn business page is a good place to start. LinkedIn is more than just a networking site. LinkedIn hashtags are keywords or phrases that categorize content.

Analytics 111

Analytics Finance CRM Place 111

Hootsuite

MARCH 11, 2020

LinkedIn general demographics. LinkedIn education demographics. Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. LinkedIn age demographics.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Sprout Social

OCTOBER 11, 2022

If your company’s not in a good place with content, then you’re going to struggle.”. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation. Data reports.

Thought Leadership 130

Thought Leadership Education Communications User-Generated 130

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Why do you need lead generation? Lead Generation Process. Lead Generation Marketing.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

AUGUST 4, 2022

With lead scoring, key attributes of leads will generate numerical values making it easier for you and your team to prioritize working with leads who are most likely to buy from your business. Any social media manager or content creator can tell you how time-consuming social media can be, especially when posting on the fly.

CRM 136

CRM Shipping Logistics Email Marketing 136