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How to move beyond performative segmentation and embrace authenticity

Martech

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment.

eCommerce 130
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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Killer Example : Casper keeps it playful and informative, using its welcome series to educate subscribers about its products while staying true to its fun, conversational brand voice. How does segmentation improve trigger-based email marketing? VIP and Loyalty Triggers Everyone loves to feel special.

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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Unlike aggressive sales tactics, newsletters focus on education and entertainment, fostering subscriber engagement and maintaining a strong connection with your audience. Personalizing Your Email Campaigns Personalization is a powerful tool in email marketing. The primary purpose of email newsletters is multifaceted.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. The bottom-up approach can give you a realistic baseline, while the top-down approach offers a broader view of the market opportunity.

Price 52
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11 helpful resources for improving your business skills

Hubspot Marketing

Investopedia Another great place to learn hard skills like investments and accounting is Investopedia, a site dedicated to educating people about finance. When you educate yourself on what an Angel Fund is or how to invest capital back into your business, youll add a lot more value. Learn more here.) Learn more here.)

Finance 88
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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

And here's what really catches my eye: viewers are gravitating toward educational content that tackles actual problems — this type of content now makes up 47% of all business videos out there. This shift reflects a blending of traditional B2B educational content with the engaging storytelling styles often seen in B2C.

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Market segmentation: a complete guide

Welcome Software

This is why it’s so important to get the basics of market segmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy. What is market segmentation?