Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The company proves even highly technical brands can find their niche on TikTok when they share product education content thats fun, relatable and approachable, and puts people at the forefront.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort. Recognizing this common pain point, HubSpot built an AI-powered Marketing Plan Generator. How else can you use AI to repurpose content?

User-Generated 135

User-Generated Food Marketing Marketers 135

Hubspot Marketing

JANUARY 8, 2025

And if you need help planning your ad strategy, this kit is great for that.) Learning and development: This includes training new hires, offering continued education courses , and upskilling based on AI best practices or other emerging trends.

Social Media Marketing 136

Social Media Marketing CMO Finance Health 136

Hubspot Marketing

NOVEMBER 14, 2024

“For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. The webinar educates the audience further and helps qualify and disqualify prospects. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

Direct Mail 133

Direct Mail Marketing Marketers Email Marketing 133

Hubspot Marketing

JUNE 30, 2025

Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. X chats, LinkedIn discussions, etc.). the list goes on.

Management 114

Management Inbound Marketing Marketing Marketers 114

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Canva: Blog You know who has terrific organic blog content?

Gen Z 124

Gen Z Social Media Marketing User-Generated Inbound Marketing 124

Buffer Marketing

MARCH 5, 2025

Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.”

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketing Marketers 119

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 68

Customer Acquisition User-Generated Customer loyalty Marketing 68

Hootsuite

OCTOBER 18, 2024

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Buffer Marketing

SEPTEMBER 23, 2024

  With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night. 

Analytics 118

Analytics User-Generated Social Media Marketing Education 118

The Marketing Operations Leader

JUNE 10, 2025

It helps you identify your blind spots, educate stakeholders, and have more informed conversations about where the team is stretched too thin, or where there’s room to grow. The Strategy and Planning Hub This version is more focused and more common. It centers on strategy, budget, and execution planning.

Finance 130

Finance CMO Marketing Marketers 130

Hubspot Marketing

DECEMBER 12, 2024

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. In other words, you know what you need to get your audience to do or feel after consuming it and grasp who they are and what theyre interested in. So, here, you outline your content.

Tentpole 121

Tentpole Gen Z Thought Leadership User-Generated 121

Hubspot Marketing

DECEMBER 24, 2024

That means cornerstone content aids your SEO strategy and your broader content marketing plan. For example, data from HubSpot finds that 63% of marketers say social media drives the highest ROI of all marketing channels, while 43% cite email. Content repurposing (i.e., Together, these become topic clusters (i.e.,

SEO 121

SEO Education Product Place 121

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. They often create educational LinkedIn content and relatable memes that prove how well they understand their potential customers.

Social Media Marketing 96

Social Media Marketing B2C User-Generated Entertainment 96

Backlinko

JULY 1, 2025

Pet supplement brand Adored Beast Apothecary’s newsletter is a great example of how to mix education with subtle promotion. For example, this issue opens with fun, educational content on dog behavior. It’s a smooth transition from education to solution. (So This keeps pet owners engaged and builds trust.

Marketing 85

Marketing Marketers User-Generated Promotion 85

SMA Marketing

FEBRUARY 6, 2025

As student recruitment and engagement strategies evolve, universities must embrace social media as a critical component of their digital marketing plans. For higher education institutions, a social media strategy isn’t just an option; it’s a necessity.

Education 52

Education Marketing Plan Digital Marketing Marketing 52

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. Define big-picture marketing goals. There are two areas I recommend you focus on.

Video Marketing 111

Video Marketing Entertainment Marketing Marketers 111

Lynton Web

MAY 8, 2025

Interactive digital displays enhance the in-facility experience with motion-activated content that educates and engages members about available programs. School and youth organization presentations build relationships with families through educational outreach and program demonstrations.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

SocialPilot

MARCH 26, 2025

You can only tap into this extra reach and visibility if you educate and empower your team to share your brand messages confidently. With a strategic digital marketing plan, you can create experiences that resonate with your audience and spark conversations, thereby, improving your brand’s share of voice. So, get started!

PR 45

PR Whitepaper User-Generated Advertisers 45

Exposure Ninja

APRIL 25, 2025

Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025. According to Wyzowl’s report , 93% of marketers plan to spend the same or more time on video marketing in 2025, and 68% of marketers who don’t currently use video plan to start in 2025.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Neil Patel

MAY 30, 2025

B2B buyers increasingly expect to engage with suppliers across marketing channels, leading to an average of 10 types of interactions across the buyer’s journey. Content Marketing to Generate Leads Blog posts are a key part of content marketing for manufacturers.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

SocialPilot

JULY 16, 2025

Publish “How I did it” or “Why I did this” carousels detailing your growth hacks, productivity tips, or professional milestones to inspire and educate peers. Share educational content about your product to establish authority and guide prospects. Such easy-to-follow guides work well for educating new customers.

Thought Leadership 45

Thought Leadership Transform Industry Insights User-Generated 45

Businesses Grow

JUNE 23, 2025

Meanwhile, the broader ad market is weakening. to 6%, and 54% of marketers plan to reduce traditional ad spending in 2025. The force behind the Age of Influencer Marketing Steve Jobs famously said, “A brand is trust.” ” And trust is sorely lacking in marketing today.

Influencer Marketing 66

Influencer Marketing Marketing Marketers Advertising 66

SocialPilot

APRIL 23, 2025

For instance, heres how Verve Coffee uses Youtube to promote their content mix: They have a mix of how-to content, along with product-related videos to educate their audience. This is where 80% of your posts are informative, educational, and entertaining. Set a realistic posting schedule, even if it’s just once a month. .

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Backlinko

MAY 31, 2025

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. You end up driving attention to different messages.

User-Generated 90

User-Generated Analytics Whitepaper Management 90

Litmus

DECEMBER 2, 2024

While there is no “best” day or time to send an email, look at your previous data and audience demographics to make an educated guess. Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Lusha

DECEMBER 9, 2024

Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.

Price 52

Price CRM Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 27, 2024

As an educator, her LinkedIn Learning courses have inspired over 500,000 learners worldwide. I know with marketing plans and marketing strategy, we always try to align them with business goals. I assume that there's a role for that alignment when you talk customer experience isn't there.

Customer 69

Customer Customer Journey PR Transform 69

DirectMail2.0

DECEMBER 31, 2024

Transcript below: 0:01 Welcome to Behind The Press today I have 0:08 Christiana with me from Planet Direct Mail how is it that you’ve seen the print industry evolve over the last few 0:14 years uh for me the biggest conduit of change that I’ve seen is covid I think 0:20 um seeing how the industry has navigated uh paper shortages staffing (..)

Direct Mail 59

Direct Mail Price Real Estate Place 59

Duct Tape Marketing

APRIL 30, 2025

He's a futurist and the bestselling author of several influential marketing books, including the content code known and marketing rebellion. He's a marketing strategy consultant to many of the world's leading brands and acclaimed keynote speaker and a college educator. And so my marketing plan is add more awe.

Marketing 68

Marketing Marketers Food Marketing Plan 68

Duct Tape Marketing

APRIL 3, 2025

Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast , I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller.

Marketing Plan 48

Marketing Plan Shipping Marketing Marketers 48

Hubspot Marketing

APRIL 2, 2025

In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Im also focused on educating and empowering our employees to build their personal brands while sharing their authentic experiences. Dont believe me?

User-Generated 124

User-Generated Gen Z Retail Food 124

Duct Tape Marketing

SEPTEMBER 25, 2024

I mean, those are all things that are part of really the overarching marketing plan. So the last two pieces in, or the last piece I should say in the growth plan is then your lead conversion plan. (11:06): That should be part of your plan. 14:51): And then what's your customer expansion plan?

Marketing 82

Marketing Marketers Customer Journey Fashion 82

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.

Education 133

Education Transform Copywriting Communications 133

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Marketing Insider Group

MAY 17, 2021

But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. A content marketing plan is necessary to execute your vision, direct your workflows, determine distribution, and define how you’ll measure efforts.

Marketing Plan 144

Marketing Plan Content Marketing Key Performance Indicator User-Generated 144

Martech

OCTOBER 11, 2023

Dig deeper: IAB releases new guidelines as retail media networks mature RMN education. How big is the challenge to educating marketers and getting them to adopt? For instance, 60% of marketers have a general understanding of RMNs, while 40% have a detailed understanding, according to the survey. Get MarTech!

Marketing Plan 124

Marketing Plan Retail Education Advertising 124