Martech

MAY 13, 2025

It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. When you hammer out your overarching marketing strategy, take some time to understand why email needs a seat at the table.

Promotion

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels.

Digital Marketing

Businesses Grow

JULY 28, 2025

It’s a spectrum of strategies, and trust is just one part of the picture. The Two Faces of Marketing At its core, marketing is about creating customers. Performance Marketing This is transactional. Most companies employ a blend of these two marketing strategies.

Customer loyalty

Businesses Grow

JANUARY 20, 2025

The Real Job of Brand Marketing Today: Stop trying to control the narrative (you can’t) Start creating experiences worth talking about Give your customers something so amazing they become volunteer marketers The customer is the brand marketer. Loyalty to a brand enables consumer brand advocacy and influencer marketing.

Branding

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. So we used our performance marketing model to calculate the content’s return on spending.

Thought Leadership

Lusha

NOVEMBER 18, 2024

Provide Training and Education: Invest in training to help your team members develop their data skills. It’s the lifeblood that fuels the entire operation, providing the insights needed to make informed decisions and drive continuous improvement.

CRM

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Set Up

MAY 20, 2025

In a conversation with Nate Bigger , Founder + CEO of MONPURE and the leader behind the brands marketing strategy, we heard firsthand how the company is navigating the beauty landscape with authenticity, science-led storytelling, and a deep understanding of the emotional side of self-care. Brands like MONPURE are ahead of the curve.

Gen Z

Exposure Ninja

JULY 24, 2025

Thought Leadership Top agencies in this space are educating their clients and audiences on how AI is reshaping search. NP Digital (Global) NP Digital is a performance marketing agency with offices in North America, LATAM, Europe and APAC. Agencies with evidence of client visibility across AI platforms were scored higher.

Thought Leadership

Animalz blog

OCTOBER 1, 2024

But you don’t want to overdo it with educational content, because then it comes across as too salesy. Especially as a leader of a company like ours, educational posts are okay, but people want to know more about client relationships and how you do what you do — not “7 Steps to Do X.” ” I really did SEO.

Copywriting

Duct Tape Marketing

APRIL 30, 2025

While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding. Word-of-mouth marketing remains massively underutilized. And I mean, it's important.

Marketing

SocialPilot

JULY 14, 2025

It puts your brand inside topical streams where HCPs, educators, and partners are already scrolling and engaging. Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” They’ll get ignored algorithmically and by users alike.

Real Estate

Martech

JULY 18, 2025

Source: SimilarWeb Income/education X/Twitter users in the U.S. Video posts perform significantly better for influencers (0.42% engagement rate). are the top-performing markets for X influencer engagement. tech news, politics, trending topics) can improve appeal and algorithmic performance. million to 70.9

Gen Z

Orbit Media Studios

MAY 27, 2025

But from this small space, Chris reaches an enormous audience with a ton of high-value AI education videos and the longest running marketing podcast, Marketing Over Coffee. It lets me focus on getting my marketing strategy work done efficiently so I can get on with life faster. It saves space and Chris needs it.

Marketing

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail

Martech

JANUARY 13, 2022

Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Educate your team and higher-ups about the necessity of organic search. Read next: What do SEO platforms do and how do they help marketers get found on search engines?

Marketing Strategy

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation. Click here to view more MarTech webinars.

Marketing Strategy

Martech

MARCH 22, 2023

This can help you find gaps and other weaknesses in your messaging strategy. Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Watch the news every day.

Marketing Strategy

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C

Rock Content

MAY 5, 2020

Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

Manufacturing

Martech

APRIL 5, 2023

If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your ideal prospects Improve your metrics and increase email revenue. But could you benefit more from inbound tactics instead?

Health

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO

Duct Tape Marketing

OCTOBER 16, 2023

Their wide-ranging expertise means they can pivot effortlessly between crafting go-to-market strategies and driving revenue growth – all while nurturing high-performing teams within your organization. The first key responsibility of good fractional CMOs is to create and implement effective marketing strategies.

CMO

Marketing Insider Group

JANUARY 10, 2022

Content marketing world is the largest four-day content event in the world and one of the only marketing events that focuses exclusively on content marketing. You’ll learn why content marketing matters. You’ll see examples and frameworks of how to develop a content marketing strategy (my workshop on day 1).

Non-Profit

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing

Sprout Social

SEPTEMBER 12, 2022

Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more. In their own words: The performance marketing partner for modern brands. Headquarters location: Manhattan Beach, California, US.

Management

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy

Neil Patel

AUGUST 28, 2020

You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And the outcome? And you’ll need one with proven results in helping other companies achieve similar results: Example #2.

SEO

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. Whether it’s inviting them to download a resource or sign up for a free trial, make sure your CTAs are easy to find and align with your overall marketing strategy.

Whitepaper

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies.

Inbound Marketing

Sprout Social

SEPTEMBER 26, 2024

The 2024 Influencer Marketing Report found that trust in influencers is holding steady, and growing in some pockets. As Revis describes, “People trust people , and they want to be entertained and educated. According to Scavuzzo, this harmony leads to campaigns that perform. This is a sign the media has become democratized.

PR

Businesses Grow

OCTOBER 23, 2023

Many case studies show increasing the marketing budget in recessionary times can change a company’s fortunes for years to come. Brand marketing versus performance marketing There are two different kinds of marketing expenditures, and budget discussions get cloudy if we don’t clearly differentiate our marketing spend and the goals.

Customer Acquisition

Martech

MARCH 22, 2022

Thus, B2B marketers focus on lead nurturing and qualifying for sales contacts through education, becoming a trusted industry news source and microtransactions like whitepaper downloads, webinar and conference registrations, information requests, how-tos, Q&A, etc. Account-based marketing.

Email Marketing

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Marketing Strategy Here, you'll discuss how you'll acquire new customers with your marketing strategy.

Price

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z

AWeber

MAY 22, 2024

Landing pages encourage visitors to take only one specific action, such as: Subscribe to your newsletter Schedule a consultation Purchase a product Signup for a service Converting visitors to subscribers, customers, or clients, through the use of a landing page, is a key element of successful digital marketing strategies.

Whitepaper