Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment. This demand generation strategy drives more high-level visitors (top of funnel).

Thought Leadership 91

Thought Leadership Customer Journey Customer loyalty Marketing 91

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play. “You Create content they actually care about.

Non-Profit 111

Non-Profit Education Analytics Thought Leadership 111

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Lynton Web

MAY 8, 2025

LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

FEBRUARY 23, 2015

Looking at all those aspects together, the action is an analytics strategy that specifies planned metrics, the reports that will be used, how to create these reports in the platform, and the actual creation of these reports. Engagement Marketing b2b Consumer'

Marketing Strategy 133

Marketing Strategy Thought Leadership Marketing Marketers 133

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. Edutainment is entertaining educational content thats quick to watch and easy to understand. The good news? Take Sephora, for example.

Thought Leadership 74

Thought Leadership Education Promotion Entertainment 74

Hubspot Marketing

MAY 7, 2025

Best for: Marketers or businesses who want to take their Instagram presence to the next level. Best for: B2B marketers or business owners who want to reach their audience on LinkedIn. Instagram Marketing and Ads Co urse This free course in the HubSpot Academy will teach you how to build a successful marketing strategy.

Social Media Marketing 109

Social Media Marketing eBook Marketing Marketers 109

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 74

Thought Leadership Whitepaper Transform Marketing 74

Tiecas

JULY 15, 2024

By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. And that’s true for all marketers. Rise of digital education.

Education 91

Education Thought Leadership Non-Profit Transform 91

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. What other tips do you have for a healthier marketing strategy?

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Adobe Experience Cloud Blog

JULY 9, 2018

But, just like life, what you get from email marketing depends on what you put into it. The best way to maximize your gains is to pair a great marketing automation system with a robust email marketing strategy that reflects your customers’ needs and the buyer journey. Personalized and Segmented Emails. Drip Campaigns.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

OnDemand CMO

JANUARY 10, 2025

In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace.

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” What are the lifecycle stages?

Management 96

Management Marketers Marketing CRM 96

Litmus

OCTOBER 17, 2024

Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Marketing Insider Group

JANUARY 2, 2013

10 Steps to a Building a Successful Content Marketing Strategy. You want to be a thought leader? Writing educational, helpful content can be useful in building trust. It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Become an Expert.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketing 111

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What are the staples of a SaaS marketing strategy? Another major understatement.

Marketing Strategy 130

Marketing Strategy Price Marketing Marketers 130

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Besides these thought leadership sources, you can call on your email communities for advice and ideas.

Marketing Strategy 105

Marketing Strategy Whitepaper Thought Leadership Marketing 105

Businesses Grow

MARCH 10, 2025

A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. As I am writing this post, I’m attending the global thought leadership conference SXSW. In the current marketing environment, this might be a hotter topic than AI.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Exposure Ninja

APRIL 25, 2025

Short-form videos, like TikToks, Instagram Reels, and YouTube Shorts, for educational, behind-the-scenes content, case studies, and thought leadership works so, so well. This includes: Posting thought leadership and behind-the-scenes content on LinkedIn. And that’s exactly what drives action.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Table of Contents What is an Industrial Marketing Strategy? Why Document Your Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Hootsuite

APRIL 23, 2025

Updated LinkedIn demographics information can help you understand whos using the platform right now so you can develop a content strategy that speaks to the right people. college graduates use LinkedIn Thats the largest percentage of any educational group. LinkedIn age demographics 1. users on LinkedIn, with 35.8% 54% of U.S.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Marketing Insider Group

JANUARY 23, 2023

In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored to satisfy the needs of your target audience.

Thought Leadership 135

Thought Leadership eBook Promotion SEO 135

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. 📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? You need to show up consistently, refine your strategy, and adapt to what works well.

User-Generated 97

User-Generated Education Analytics Thought Leadership 97

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Your existing customers are the source of the most accurate information about your specific B2B social media marketing.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Adobe Experience Cloud Blog

MARCH 4, 2015

This demonstrates that companies must focus on providing targeted website content to educate their prospects and generate more qualified leads. Delivering the right message, at the right time, to the right person, is a prerogative for any marketer looking to make a meaningful connection with a website visitor.

New Markets 134

New Markets Thought Leadership Education Marketing 134

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. And, if you look at the firm’s blog , you’ll find plenty of long-form educational content. Brand trust and thought leadership.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Marketing Insider Group

AUGUST 31, 2020

If you want to convert more leads, your website must build trust in your brand while educating your audience. Revamp Your Thought Leadership Content. Most marketers take the wrong approach to thought leadership – and the results aren’t great. Thought leadership is: Authoritative. Comprehensive.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 27, 2015

In fact, compared to other marketing initiatives, the ITSMA Account-Based Marketing Survey found that “ABM delivers the highest return on investment of any B2B marketing strategy or tactic. SchoolDude has over 30 Named Account lists, including over 100K different educational institutes for ABM campaigns.

Thought Leadership 134

Thought Leadership Education Customer loyalty Marketing 134

Adobe Experience Cloud Blog

JUNE 9, 2015

Let’s start by breaking down the consumer lifecycle into three buckets: Education and Awareness Building: While most health plans offer the same core services, not all plans are one-size-fits-all. As a healthcare marketer, you need to start the journey by educating health consumers on what their options are.

Health 134

Health Thought Leadership Direct Mail Shoppers 134