Hubspot Marketing

NOVEMBER 15, 2024

Inform and educate potential customers. PR and earned media. Direct sales conversations and promotions. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS). No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. Central to these needs?

CMO 120

CMO Traditional Marketing Communications Marketing 120

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

PR 104

PR SEO User-Generated Promotion 104

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. This will give you an idea of which publications to focus on for your outreach and PR efforts. That means your content should do any one of the following: Educate and inform them. Inspire them. Entertain them.

PR 145

PR SEO Analytics Shipping 145

Buffer Marketing

OCTOBER 31, 2024

One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging. It's promotion and engagement all in one! If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. You can ask about their opinions (e.g.,

Transform 117

Transform PR Product User-Generated 117

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. The New Rules of Marketing and PR David Meerman Scott's book on digital marketing is an international bestseller and is worth every penny.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Backlinko

JANUARY 23, 2025

Education: Tell me more about this place Booking: Lets go there Inspiration again: After the trip, the traveler dreams of new adventures. So, focus on education and answering users’ specific questions. Use internal linking, partnerships, digital PR, and guest posting. It keeps your content fresh and competitive.

SEO 88

SEO PR User-Generated Non-Profit 88

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Build trust by adding value.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Build trust by adding value.

Gen Z 99

Gen Z Copywriting Real Estate Marketers 99

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. photo credit: Gavin Llewellyn via photopin.

Inbound Marketing 75

Inbound Marketing PR Thought Leadership Health 75

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Adobe Experience Cloud Blog

AUGUST 26, 2014

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.

PR 134

PR Thought Leadership eBook Entertainment 134

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Marketing Insider Group

MAY 16, 2023

The only way we can educate large language models about our work is by creating something called content mass with high quality content. When you’re a notable content creator and dedicated to educating your audience consistently, large language models are going to pay attention. Pick Your Poison Is AI taking over SEO?

SEO 122

SEO PR Thought Leadership Education 122

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertising 45

Adams & Knight Marketing

AUGUST 16, 2021

Travel Association’s 2021 Mercury Awards, honoring marketing excellence and creative accomplishment in state/territory destination marketing and promotion. Travel’s destination marketing conference, ESTO (Educational Seminar for Tourism Organizations). AVON, Conn., (Aug. Digital Campaign Overview. About Adams & Knight.

PR 130

PR Education Digital Marketing Promotion 130

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story. Merchandise?

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Adobe Experience Cloud Blog

JULY 14, 2014

At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. On our blog, however, it’s more like the 10-1-1 rule — we hardly run any promotional content at all. After all, your blog is the voice of your company – not just a voice of your company.

Thought Leadership 134

Thought Leadership PR Entertainment Education 134

Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Educating audiences (79%). Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above.

Education 145

Education Promotion Thought Leadership Finance 145

Sprout Social

JULY 1, 2021

You go through the steps of research, ideation, content creation and promotion. For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” Promote the content. Conduct keyword research.

SEO 144

SEO B2C PR Whitepaper 144

Marketing Insider Group

JUNE 24, 2020

It’s common for SaaS companies to get so caught up with promoting their features that they overlook branding. Investing in content marketing can be a very affordable form of PR too. You don’t need the services of a PR agency. SaaS brands can use these advantages to promote their product. Get Serious About Social.

Branding 131

Branding PR Customer Acquisition Fashion 131

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole. What is PR? What does a PR team do? Education level. What is marketing? Profession.

PR 52

PR Non-Profit Marketing Marketers 52

Hubspot Marketing

JUNE 24, 2022

Nonprofit marketing promotes your services. Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Measurable. Attainable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Hubspot Marketing

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. However, not every creator crafts content to promote a brand or generate income.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Sprout Social

MARCH 18, 2025

Dicks Sporting Goods: Dicks Varsity Team rallies around in-store promotions Dicks Sporting Goods equips athletes of all kinds to achieve their dreams. This promotion was a well-timed effort given their strategic reinvestment in the UK market, helping them grow customer loyalty and expand to new audiences.

Health 62

Health Influencer Marketing Food Retail 62

Sprout Social

DECEMBER 9, 2020

Allowing clients to pick from an extensive list of well-defined social media services to create their customized package will promote transparency, increase alignment and offer flexibility for their clients. It requires ongoing collaboration, education and transparency to create happy clients and convert them into advocates. .

PR 126

PR Price Education Analytics 126

Sprout Social

FEBRUARY 25, 2020

Not to mention the process of strategically promoting and distributing it. In addition to publishing this infographic on their blog, they also submitted it to other authority sites including Egg Marketing PR, Venngage and Smart Insights. Educate your audience. Finally, promote your efforts. Drive high-quality traffic.

Influencer Marketing 144

Influencer Marketing Marketing Marketers Education 144

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. While there is an element of paid content promotion, organic search traffic on the site has grown exponentially. Source: SEMRush. The Forecast Gains Industry Recognition.

Transform 107

Transform Thought Leadership PR CMO 107

Sachs Marketing Group

JANUARY 13, 2025

Whether its a social media ad promoting a sale or a follow-up email reminding customers of an abandoned cart, consistency builds familiarity and reinforces the brands credibility. Immediate traffic generation for time-sensitive promotions or launches. Suppressing negative content with proactive PR efforts.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

MAY 25, 2022

Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Balance your newsletter content to be 90% educational and 10% promotional. Unless you actually have an exciting, big piece of news about your product, service, or company, leave out the promotional parts.

Education 145

Education Promotion PR User-Generated 145

Hubspot Marketing

MAY 13, 2022

guest posts), PR work you've been doing, or the customer experience you've delivered. Promotional channels. Offer free educational resources. To offer free resources, you would create a landing page that offers a single educational resource: an ebook, a guide, a template, or a kit. a blog you publish on Medium).

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Duct Tape Marketing

FEBRUARY 19, 2014

In the information age the most effective form of advertising is advertising that creates awareness for valuable, educational, trust building content. This week’s guest on the Duct Tape Marketing Podcast is Christina Daves, author of PR for Anyone and an inventor whose talent for generating earned media put her business on the map.

PR 76

PR Customer loyalty Fashion eBook 76

Hubspot Marketing

SEPTEMBER 18, 2018

You might’ve heard of these folks — we typically refer to them as marketers , content writers , or PR professionals. There are a variety of reasons to tell stories — to sell, entertain, educate or brag. educational. Don’t forget to share and promote your story! Every member of an organization can tell a story.

Entertainment 145

Entertainment Education Inbound Marketing PR 145

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Hootsuite

JULY 21, 2021

Or would you like someone who is going to promote, engage, and generate leads for your business on Instagram on a regular basis? Research potentials by checking out their followers, following them, and asking yourself how they might be able to promote your brand in unique ways that will grow both of your audiences.

Fashion 143

Fashion PR Promotion Social Media Marketing 143

Buffer Marketing

APRIL 2, 2024

We didn’t have much of a strategy when we posted the first video promoting the Contour Cube. We leaned into the scarcity to build hype After the initial burst of popularity, we were tempted to hold back on promoting the Contour Cube until we could keep enough product in stock to meet demand. contourcube Our business journey!

Product 115

Product PR Manufacturing Retail 115