Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget?

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Education 141

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

SocialPilot

MARCH 9, 2025

Branding Aesthetics: Establish a professional presence and ensure that your logo, colors, fonts, and other aesthetics are consistent across all social media platforms. Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 95

B2C Social Media Marketing User-Generated Entertainment 95

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sachs Marketing Group

MARCH 4, 2023

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you.

Social Media Marketing 110

Social Media Marketing Health User-Generated Marketing 110

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Calvyn Lee Blog

FEBRUARY 2, 2022

Speaking on social media pages, I strongly recommend every business create their company pages at every social media, such as Facebook pages and LinkedIn pages. How are education marketers using LinkedIn pages? How are education marketers using them? I will cover this 3 main topic.

Education 130

Education Analytics Digital Marketing Management 130

Hootsuite

OCTOBER 18, 2024

Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Marketing Channels Your marketing plan should also include a list of your marketing channels.

Marketing Plan 105

Marketing Plan Marketing Social Media Marketing Marketers 105

Hootsuite

SEPTEMBER 27, 2021

Educate your audience. H&R Block offers tax preparation services (say it with me: boooorrring) — but nevertheless, its Instagram account is full of cheery, informative graphics that direct followers to educational blog posts. Promote your company culture. Smart, Kat! You’ve clearly been taking your, um, brain vitamins.

Promotion 145

Promotion Product Branding Logistics 145

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Heres how to increase your YouTube subscribers and promote your YouTube channel. Source: Statista 10. YouTube U.S. There are 65.3

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Turn it into a GIF.

Whitepaper 123

Whitepaper User-Generated Thought Leadership Copywriting 123

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Focus on educational content.

Education 95

Education Logistics Advertisers Advertising 95

SocialPilot

JANUARY 27, 2025

Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

OCTOBER 18, 2024

Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. Live Event Ads : There are two different types of ads specifically designed to promote live events on a company page.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Buffer Marketing

JANUARY 20, 2025

With all that information, Instagram makes a series of “educated guesses” about how likely a user is to interact with a post, Mosseri says.  This is pretty straightforward, and ties in with some of the above points — whether or not the user has engaged with this poster before, and how.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

Thought Leadership 93

Thought Leadership Education Promotion Entertainment 93

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 246

Entertainment Education Promotion Branding 246

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media. See how they engage with their community without fail.

Real Estate 59

Real Estate Transform User-Generated Education 59

Hootsuite

MAY 1, 2025

Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Educational content or tutorials Learning is fun, ok? Cause marketing Because sometimes social media marketing should be about more than just selling products.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Hubspot Marketing

DECEMBER 12, 2024

Blog posts can be turned into videos or social media posts, and podcasts can be transcribed into guides. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Pro tip: AI can make repurposing content even easier for marketers. Why is this great digital content?

Tentpole 112

Tentpole Gen Z Thought Leadership User-Generated 112

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

MAY 5, 2025

Craft marketing messages that resonate emotionally, showing empathy and understanding. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Highlight stories of how your brand supports customers or contributes positively to the community.

Marketing 113

Marketing Marketers Customer loyalty Price 113

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts.

Management 123

Management Entertainment User-Generated Analytics 123

Vertical Response

JULY 7, 2024

Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Types of Social Media Content Creators Not all content creators are the same, and thats good.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services! Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. Design graphics or templates for upcoming promotions. 📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media?

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Buffer Marketing

AUGUST 28, 2024

This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. Instagram Stories are also an excellent way to promote your existing content, engage your existing followers, and use Instagram’s many features like answering questions, running polls, timers, etc.

Entertainment 102

Entertainment Education User-Generated SEO 102

SocialPilot

JUNE 19, 2025

So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster. No matter your goal – educate, entertain, or convert, there’s a content format here to match. Include subtle branding: Like a watermark, logo, or font that’s uniquely yours.

Thought Leadership 59

Thought Leadership User-Generated Transform Gen Z 59