Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. No coupon code needed!

Email Marketing 135

Email Marketing Food Marketing Marketers 135

Social Media Examiner

AUGUST 15, 2024

In this article, you'll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales.

Email Marketing 144

Email Marketing Marketing Marketers Social Media Marketing 144

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” Whatever the reason, it leads to burnout, distrust and a team that spends more time putting out fires than creating great email marketing that benefits the company. Dig deeper: Email marketers: What’s on your vacation to-do list?

Email Marketing 119

Email Marketing Logistics Marketing Marketers 119

Martech

NOVEMBER 15, 2024

Dig deeper: 6 tips for creating a winning email marketing calendar 3. Dig deeper: Email excellence: The top 10 traits of highly effective email marketers Email: Business email address Sign me up! The post 4 tips for helping your email marketing team stay organized appeared first on MarTech.

Email Marketing 135

Email Marketing Retail Marketing Marketers 135

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 122

Email Marketing Copywriting User-Generated Promotion 122

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Email: Business email address Sign me up! Dig deeper: Email marketing strategy: A marketers guide 2.

Email Marketing 126

Email Marketing Marketing Marketers Price 126

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing 108

Email Marketing Marketing Marketers Transform 108

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Gen Z 129

Gen Z Email Marketing Marketing Marketers 129

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 116

Email Marketing Transform User-Generated eCommerce 116

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. This guide will walk you through the steps to set up a CRM email marketing system that generates results. Integrated CRM campaigns improve tracking and analytics.

CRM 109

CRM Email Marketing Analytics Marketing 109

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 105

Email Marketing Marketing Marketers User-Generated 105

Litmus

AUGUST 1, 2024

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 105

Email Marketing Customer Journey Marketing Marketers 105

Martech

DECEMBER 10, 2024

Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Dont wait until January to improve your marketing strategy. The post Start 2025 with smarter, more impactful email marketing appeared first on MarTech.

Email Marketing 123

Email Marketing Marketing Marketers Marketing Strategy 123

Vertical Response

JANUARY 4, 2025

an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Want More Email Marketing Tips?

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Hubspot Marketing

APRIL 25, 2025

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal.

Marketing Plan 107

Marketing Plan Email Marketing Logistics eBook 107

Aspiration Marketing

NOVEMBER 13, 2024

In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.

Email Marketing 264

Email Marketing Traditional Marketing Marketing Marketers 264

Martech

NOVEMBER 18, 2024

Email: Business email address Sign me up! The post Use conversion rate as your key email marketing metric appeared first on MarTech. Bottom line? Don’t underestimate the value of conversion rates. Processing.

Email Marketing 121

Email Marketing Key Performance Indicator Marketing Marketers 121

Hubspot Marketing

MARCH 17, 2025

Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics it's good business. 5 Inclusive Email Marketing Strategies 1. Youll reach a lot more people that way.

Email Marketing 97

Email Marketing Marketing Strategy Law Communications 97

Aspiration Marketing

FEBRUARY 10, 2025

When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn't align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation.

Customer 262

Customer Email Marketing Branding Marketing 262

Aspiration Marketing

APRIL 24, 2025

Email marketing offers a direct line to your audience, a channel where personalized messages can truly resonate. Yet, crafting emails that convert requires more than just hitting 'send.' It's about understanding what compels readers to engage.

Transform 222

Transform Email Marketing Marketing Marketers 222

AWeber

MAY 18, 2025

Personalized email marketing uses subscriber data to tailor messages specifically for each recipient. If you're wondering how to create a personalized email that actually resonates, you're in the right place. What Is Personalized Email Marketing? Test and Refine Personalized email marketing isnt one-and-done.

Email Marketing 56

Email Marketing Shoppers Food Marketing 56

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Email Marketing 56

Email Marketing Retail Marketing Marketers 56

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. What Does Email Marketing Do?

Email Marketing 66

Email Marketing Shoppers eBook Education 66

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. blocklist providers. Dig deeper: U.S.

Law 131

Law User-Generated Email Marketing Education 131

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 130

CMO Email Marketing Influencer Marketing Promotion 130

Martech

AUGUST 14, 2024

Dear Boss, Don’t be so hard on your email marketers! As a 25-year veteran in the email space, I know you should invest in email. It’s highest in email. Thanks for your time, Ryan Wrapping up Email marketing is at a crossroads. ” We need to take email seriously.

Email Marketing 133

Email Marketing Marketing Automation Platform Branding Customer 133

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Martech

AUGUST 22, 2024

It’s iOS update season again, and email marketers need to get ready. Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. It will take time for email marketers to fully understand how to prepare.

User-Generated 126

User-Generated Email Marketing Promotion Marketing 126

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Despite what 83% of email marketers do, I don’t see copywriting at the top of the list.

Copywriting 136

Copywriting Entertainment Marketing Marketers 136

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 126

Price Email Marketing eCommerce Place 126

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Is the content all about your organization?

Whitepaper 121

Whitepaper Promotion Email Marketing Education 121

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

JULY 22, 2024

Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns. For this prompt, try selecting the email marketing persona. Context) You are an email marketer for a financial services company.

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Email Marketing Customer Journey Education Market Trends 114