OnPassive Marketing

JULY 7, 2022

An email marketing strategy is one of the most important aspects of running a successful E-commerce business. Email marketing can be a powerful tool to reach new customers and keep existing customers engaged with your brand. Insightly is a powerful tool that can help you increase your E-commerce sales.

Email Marketing 75

Email Marketing Marketing Marketers CRM 75

OnPassive Marketing

JULY 31, 2022

Email marketing has exploded over the past decade. While it’s still a hugely important tool for many businesses, you can use email to engage your customers in much easier ways than traditional advertising or social media. Here are a few of the benefits of using email. What Are Email Marketing Tools Available?

Email Marketing 65

Email Marketing Customer Marketing Marketers 65

OnPassive Marketing

JUNE 14, 2022

Email marketing has become a popular marketing tactic. This article has a complete guide to Email Marketing tools, a quick overview of Email Marketing, and top free Email Marketing Tools that will assist you in implementing this marketing approach and succeeding in the market.

Email Marketing 60

Email Marketing CRM Marketing Marketers 60

Litmus

MAY 1, 2019

Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. If you’re not watching and paying attention, it’s easy to get your emails blocked or blacklisted and not know it. But how do you know if your email is at risk of being sent to the spam folder?

Email Marketing 98

Email Marketing Marketing Marketers Analytics 98

Zumvu

APRIL 27, 2022

Email marketing is the use of email messages to market a product, service or event. Email Marketing has been around since the late 1990s.

Email Marketing 98

Email Marketing Marketing Marketers Product 98

Sprout Social

MAY 25, 2016

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Choosing the Right Email Service Provider.

Email Marketing 110

Email Marketing Copywriting Marketing Marketers 110

Litmus

APRIL 17, 2019

While many email service providers supply good data on the performance of your emails, they don’t let marketers see the whole picture. In our State of Email Survey, we asked thousands of marketers if they use third-party analytics tools and if so, which ones they use. additional tools on average.

Analytics 54

Analytics Marketing Marketers Email Marketing 54

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. It also helps marketers deliver personalized experiences that really grab customers’ attention. Outside of these marketing circles, the greater trends support this as well.

Thought Leadership 109

Thought Leadership Copywriting Inbound Marketing SEO 109

Duct Tape Marketing

MAY 12, 2016

10 Useful Tools for Email Marketers written by Guest Post read more at Duct Tape Marketing. Email marketing is not dead. While the technologies and rules have changed from 10 years ago, email marketing is still a highly effective medium for communicating your brand’s message via the internet.

Email Marketing 39

Email Marketing Marketing Marketers User-Generated 39

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C 98

B2C Automobile Marketing Automation Platform Retail 98

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. How valuable is a clickthrough rate?

Email Marketing 135

Email Marketing Analytics User-Generated Marketing 135

Zumvu

SEPTEMBER 5, 2020

Email marketing is a strong way of communication between a company and its consumers. It works as a means for the company to convey their offers, information, product details and news to their audience.

Email Marketing 52

Email Marketing Communications Marketing Marketers 52

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

eCommerce 134

eCommerce Price Email Marketing Retail 134

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 96

Email Marketing Marketing Marketers Copywriting 96

Search Engine Land

MAY 16, 2024

Your first instinct may be to panic and just go through the motions of filling out the Appeals tool without thinking too much about the consequences. You violated the terms of service of some other Google tool or service. You have an account violation, like your email account being suspended. Your phone may stop ringing.

Management 111

Management SEO Search Marketers Product 111

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. Dig deeper: Salesforce announces new tools for retail marketers Other announcements Einstein Personalization.

Retail 103

Retail Shoppers CMO B2C 103

Martech

MAY 7, 2024

New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? All new genAI tools will be found in the Ads Manager suite through Advantage+ creative.

Advertising 104

Advertising Advertisers User-Generated Price 104

Martech

MAY 24, 2024

10 crimes that will send you to email jail This incident makes me think about email (of course!). Why should you fear email jail? Here’s my quick list of 10 email fails (some misdemeanors, some felonies) that can put us in email jail and what to do to stay on the right side of the law. Annoyed, no doubt.

Law 103

Law Logistics Promotion Email Marketing 103

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This includes email addresses, loyalty program membership, and other personally identifiable information (PII) that customers have agreed to share. I am trained with MarTech content.

CRM 93

CRM Retail Analytics User-Generated 93

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. This obviates the need to manually upload fonts, colors and images for new emails or other content.

Non-Profit 98

Non-Profit Branding Communications Email Marketing 98

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 105

Analytics Email Marketing User-Generated Marketing 105

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Customer loyalty 88

Customer loyalty New Technology Price Product 88

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Retailers advertising through Google Merchant Center will have new tools for editing images.

Advertising 111

Advertising Advertisers User-Generated Retail 111

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1.

Law 97

Law Email Marketing CRM Customer 97

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing?

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Consider features you want.

CRM 144

CRM Price Email Marketing User-Generated 144

Martech

MAY 23, 2024

The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company.

User-Generated 82

User-Generated Price Analytics SEO 82

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial.

Copywriting 131

Copywriting User-Generated Influencer Marketing Marketing 131

Martech

MAY 7, 2024

Martech growth outpaces martech consolidation The ongoing growth of martech landed this year at 14,106 tools. Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? In the same year, we added 3,068 new tools. That’s only a 2.1%

Management 114

Management Customer Product Marketing 114

Hubspot Marketing

MAY 20, 2024

email from my publisher was a high I hope I'll never forget. Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. Marketing and publicity take time.

Promotion 88

Promotion Marketing Marketers Transform 88

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. Marketing was not really part of this scope until this AI lifecycle. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Transform 95

Transform Logistics Retail Product 95

Search Engine Land

MAY 20, 2024

There has not been a week in 2024 during which I have not received at least one email from a blogger in dire straits, bemoaning the loss of their livelihood due to these recent updates. It’s the same for email marketing. Submit your site to Bing Webmaster Tools, set up a sitemap and take advantage of IndexNow real-time indexing.

Gen Z 122

Gen Z SEO Millennials Energy 122

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means turning to any number of AI-powered tools and features regularly.

Copywriting 125

Copywriting User-Generated CRM Marketing 125

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources. Target users.

Price 131

Price User-Generated Education eBook 131

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Business email address Subscribe Processing.

User-Generated 105

User-Generated Marketing Automation Platform Analytics Product 105