Hubspot Marketing

DECEMBER 16, 2024

With automated customer segmentation, you can generate personalized content like emails, videos, and more. As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign.

Marketing Strategy 110

Marketing Strategy Health Marketing Marketers 110

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

AWeber

MARCH 28, 2022

Elizabeth Resnick is a double certified health coach and the owner of Happy, Healthy, and Hot — where she coaches successful women (and some men) on weight loss and fitness, focusing on the building blocks of a healthy lifestyle. By reducing individual prices, Elizabeth can now offer health and happiness to a larger audience.

Health 115

Health eCommerce Price Social Media Marketing 115

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health 93

Health Customer Journey User-Generated Marketing 93

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 135

Email Marketing Analytics User-Generated Marketing 135

Martech

AUGUST 17, 2021

Marketers who succeed now are best able to change gears quickly, from switching products in and out to pulling one campaign and replacing it with another. Along with supply-chain worries and suddenly faltering consumer confidence , the pandemic’s new variants threaten public health in many corners of the world.

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketing Marketers Key Performance Indicator 145

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 128

Email Marketing Price User-Generated Health 128

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 117

Email Marketing Marketing Marketers Health 117

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Keeping track of your unsubscribe rate helps you identify email list health and content performance.

Email Marketing 110

Email Marketing Key Performance Indicator Marketing Marketers 110

Businesses Grow

NOVEMBER 20, 2024

The GPT’s goal is to educate parents on the risks associated with digital interactions—from gaming to social media—and provide proactive guidance to help parents protect their children’s mental health and safety. And, it’s completely free to use with a ChatGPT account.)

Health 115

Health Education Email Marketing Customer 115

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 122

Email Marketing Transform Marketing Marketers 122

AWeber

MARCH 16, 2023

Get feedback from them, and apply it to content across all the marketing funnel stages. In this post, we’ll show you how to build a powerful email marketing funnel. Awareness Awareness is the first of the marketing funnel stages. Start implementing your email marketing funnel in your AWeber account.

Email Marketing 122

Email Marketing Customer eBook Education 122

Martech

JULY 18, 2024

Nearly the same number say they’ll simulate the health impacts of lifestyle changes, while 74% expect to be able to test “their culinary prowess through digital simulations.” Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally. It uses artificial intelligence to optimize marketing messaging.

Shoppers 115

Shoppers Advertisers Advertising Health 115

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 121

Email Marketing Price eCommerce User-Generated 121

Buffer Marketing

OCTOBER 10, 2024

Hit “publish,” and you have a ready-to-use URL for your About Us page on social media profiles, email marketing campaigns, events, etc. icalm Health What is icalm : icalm Health offers a ready-made drink to customers to silence the stress in their nervous system. My favorite part?

Non-Profit 121

Non-Profit Health Food Energy 121

Litmus

NOVEMBER 27, 2020

So, with all of that in mind, I wanted to spend a little bit of time talking about what I’m grateful for as an email marketer and how we can all give thanks to our subscribers and our communities. Despite all of the chaos 2020 has thrown our way, there’s a lot to be thankful for—especially in the email marketing industry.

Email Marketing 99

Email Marketing Marketing Marketers Health 99

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy.

Email Marketing 92

Email Marketing Marketing Marketers B2C 92

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Market Trends 101

Market Trends Email Marketing Marketing Marketers 101

AWeber

JUNE 2, 2024

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. An email open rate measures the number of people who opened your messages.

Email Marketing 98

Email Marketing Analytics Key Performance Indicator Marketing 98

Martech

APRIL 24, 2025

Dig deeper: How generative AI is impacting email marketing software Will people accept it? Dig deeper: AI and email marketing: All hype or real game-changer? You don’t have to do anything right now, but now is a good time to start thinking about where email will go and what could happen in the near term.

Transform 119

Transform Energy Marketing Marketers 119

Exposure Ninja

APRIL 25, 2025

Today, the best marketers are using AI to enhance their process not replace it. As Abigail Daunton-Johns , Head of Content and Email Marketing at Exposure Ninja , puts it, “People are learning to use generative AI tools better to help them create really quality content.”

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. In short, we just can’t quit email. .” — Content Marketing Institute. Let’s get started.

Email Marketing 91

Email Marketing Gen Z Inbound Marketing Education 91

Vertical Response

AUGUST 28, 2023

For small businesses and email marketers, the quest for perfection in email campaigns revolves around content, CTA buttons, and subject lines. Dive in as we unveil the importance of color in email marketing and share insights on selecting the ideal palette for enhanced engagement.

Email Marketing 98

Email Marketing Branding Energy Health 98

Buffer Marketing

JANUARY 19, 2024

Here are the ways I’ve prioritized a personalized feel to my email marketing so my customers feel valued—and want to keep buying from us for years to come. Nobody wants to give up on an email subscriber, but it’s important to think more holistically than that about the health of your program list as a whole. 

Email Marketing 128

Email Marketing Customer Acquisition PR Health 128

AWeber

JUNE 17, 2024

With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals.

Email Marketing 98

Email Marketing Marketing Strategy Marketing Marketers 98

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. We’ve made it easy to get informed in just four lessons.

Email Marketing 101

Email Marketing Law Marketing Marketers 101

Search Engine Land

JULY 11, 2024

National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. Share via social media and email marketing. The Trevor Project: 2024 U.S. Don’t forget to promote your research.

Whitepaper 112

Whitepaper SEO Transform Health 112

Sales Force: CMO

MARCH 21, 2025

One of the first projects Fredrickson and Di Giacinto built on Marketing Cloud was an email campaign explaining why dental insurance is important and how its connected to whole body health. DDAZ used Marketing Cloud to include a survey question in the second email of a journey.

Health 85

Health Marketing Marketers Email Marketing 85

Scoop.it!

MAY 12, 2022

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). Email marketing has not been exempt from these evolutions.

Email Marketing 105

Email Marketing Marketing Marketers Transform 105

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. These are commonly focused on sharing sale or discount information or delivering other content related to their past engagement with you. Image Source 5.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Litmus

DECEMBER 13, 2024

Instead, as privacy concerns continue to evolve, we anticipate to see marketers shift their focus towards the long-term health of their email programs. This is where privacy-proofing comes in: ensuring that your email program is resilient in the face of future privacy challenges.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Adobe Experience Cloud Blog

JANUARY 23, 2019

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Closing The Loop On Email Marketing.

Health 134

Health Thought Leadership Email Marketing Communications 134

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management 96

Management Marketing Marketers CRM 96