Martech

FEBRUARY 2, 2024

” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No. 2: Data and technology. It’s all free and available now with no registration required.

User-Generated 103

User-Generated Marketing Marketers CMO 103

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. So all of that needs to be factored into the customer journey, how you view it, and where email fits into it. Going Agile: The New Email Workflow.

Customer Journey 83

Customer Journey Email Marketing Marketing Mix Promotion 83

Kevin Indig

AUGUST 7, 2023

Savvy marketers go after channels where they have a competitive advantage. Product Marketing Manager at Zapier describes the place your audience is as the waterhole : This is where your audience is and where you need to build a brand. Eric Serdar, Snr. Some brands are great online but struggle in brick-and-mortar.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. Account Manager. Head Account Manager. Digital Marketing Specialist. Social Media Team. Potential roles.

Inbound Marketing 129

Inbound Marketing SEO Transform Communications 129

Lynton Web

JANUARY 9, 2024

Your existing customer relationship management (CRM) database or past customer lists give you a solid place to start. Here's how to do it: Content Strategy: Tailor your blog posts, social media, and email marketing to address your personas' problems and interests.

CRM 101

CRM Target Market Education Product 101

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Well, it’s a video streaming SDK provider.

SEO 123

SEO Customer Acquisition User-Generated Customer Journey 123

Martech

JULY 11, 2022

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Marketers also play a part in the AI decisioning by establishing criteria that are specific to their industry or product.

Customer Journey 116

Customer Journey Customer CRM Management 116

Martech

SEPTEMBER 23, 2021

Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers. That’s where CDPs come in. Learn more here.

Transform 113

Transform Analytics Customer Email Marketing 113

Hubspot Marketing

MARCH 25, 2020

In this post, we'll walk you through the steps for writing three different types of product launch emails, include some suggestions for your product launch email subject lines, and outline the ideal product launch email sequence. Featured Resource: Product Marketing Email Templates [Download Now].

Product 122

Product PR Communications Promotion 122

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing.

CRM 80

CRM Customer Journey Management Email Marketing 80

Litmus

SEPTEMBER 6, 2022

But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! The design of the email just made the new color launch stand out and really pop. Jess Materna, Director of Product Marketing. Subject Line: Get 818 Tequila on 8/18.

Email Marketing 81

Email Marketing Product Branding Customer 81

Litmus

MARCH 31, 2020

What started as a way to introduce the women of Litmus, also became an ode of appreciation to you , the email community. Read on to relate to some amazing women and feel inspired to be a part of this wonderful email world. Lauren Kremer , Events Manager. Email found me as a result of organizing and planning events!

Non-Profit 81

Non-Profit Finance Email Marketing Management 81

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Analytics 104

Analytics User-Generated Email Marketing Promotion 104

Hubspot Marketing

JANUARY 20, 2020

According to Maggie Butler, a senior marketing ops manager, the best way to pull yourself out of burnout is to recognize those feelings when they emerge. This has proven to be beneficial to Lisa Edwards, a product marketing manager who logs many of her pleasant work moments in one folder -- which she aptly calls her "Smile File.".

Energy 132

Energy Health Millennials Marketing 132

Duct Tape Marketing

NOVEMBER 7, 2019

Transcript Of Managing Your Modern Marketing Efforts with the Right Software written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript. This is John Jantsch and my guest today is Josh Slone. Josh Slone: Yes.

Management 30

Management SEO Marketing Marketers 30

Hubspot Marketing

MAY 24, 2023

Plus, many of our features use AI, including SEO, call recordings, social media, data management , and more. How do marketers use AI? Automated Email Marketing Campaigns Automated email marketing has also been around for years. HubSpot Content Assistant can help you create marketing emails.

User-Generated 90

User-Generated Non-Profit Marketing Marketers 90

Duct Tape Marketing

AUGUST 28, 2023

The Realities of Entrepreneurial Marketing 5 Effective Goal-Setting Tips Why You Can't (And Shouldn't) Be Everywhere The Power of a Marketing Strategy The Realities of Entrepreneurial Marketing There's no sugarcoating it: today's entrepreneurial world is complex, with an array of marketing channels at your disposal.

Transform 60

Transform Affiliate Marketing Marketing Strategy Marketing Plan 60

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

Law 107

Law Analytics Email Marketing Communications 107

Neil Patel

NOVEMBER 4, 2020

And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? For this, you need to invest in Amazon PPC.

Shoppers 139

Shoppers Transform Marketing Marketers 139

Litmus

APRIL 30, 2021

As email marketers, we see a lot of campaigns in our own inboxes. Some are good, some are bad, but they all serve as inspiration for our own email campaigns. Jess Materna, Senior Product Marketing Manager. I mean… a lot. Sender: Drizly. Subject line: The pumpkin spice of spring.

Thought Leadership 94

Thought Leadership Product Promotion Email Marketing 94

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference.

Customer 81

Customer Customer Journey Communications Email Marketing 81

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 64

Product Marketing Product Transform CMO 64

Digital Marketer

DECEMBER 19, 2022

In analyzing these behaviors, marketers have found the greatest advantages in demographic targeting and customer engagement. 10 Advantages of Ecommerce in Marketing. Why did ecommerce manage to overtake traditional retail and other markets? Omnichannel marketing. Free to use image sourced from Unsplash.

Transform 83

Transform eCommerce Retail Entertainment 83

Neil Patel

MARCH 1, 2021

Additionally, a robust portfolio of productized services could be taken over and managed by someone new if you want to take a step back from being fully in charge. However, with productized services, you know exactly how much you’ll be bringing in once each project is complete. Marketing/B2B Solutions.

Product 141

Product Price Copywriting B2C 141

Duct Tape Marketing

AUGUST 28, 2023

The Realities of Entrepreneurial Marketing 5 Effective Goal-Setting Tips Why You Can't (And Shouldn't) Be Everywhere The Power of a Marketing Strategy The Realities of Entrepreneurial Marketing There's no sugarcoating it: today's entrepreneurial world is complex, with an array of marketing channels at your disposal.

Transform 44

Transform Affiliate Marketing Marketing Strategy Marketing Plan 44

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.

Email Marketing 105

Email Marketing Transform Health Marketing 105

Moz

MARCH 11, 2021

My name is Cody McDaniel, and I'm an SEO manager at Obility. We are a B2B digital marketing agency, and today I want to talk about selecting meaningful B2B SEO keyword targets and the process and steps you can take in your own keyword research. An example that I have here is "email marketing." Video Transcription.

SEO 60

SEO Whitepaper User-Generated B2C 60

Litmus

NOVEMBER 13, 2020

Google’s recent announcements around AMP for Email means every email marketer should be revisiting the question, “Should we embrace AMP for Email?” Litmus is the only platform that helps you send email with confidence, every time. ” Delivering is brought to you by Litmus.

Email Marketing 64

Email Marketing Product Customer Product Marketing 64

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Litmus

JANUARY 13, 2022

When we asked marketers about their top priorities for their email marketing program, the top three priorities were 1) expanding automation, 2) boosting personalization, and 3) enriching customer profiles.

CRM 72

CRM Retail Product Communications 72

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. The email marketing platform MailChimp offers a variety of classes via SkillShare. And many of them do just that.”.

Education 99

Education Marketing Strategy Branding Energy 99

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Email is a permission-based marketing channel. Know there’s not a silver bullet to email deliverability.

Email Marketing 102

Email Marketing Marketing Marketers Education 102

Neil Patel

FEBRUARY 13, 2023

Depending on your industry, this may be a great opportunity to track industry trends and see where your business can solve a need in the market. Some product marketing strategies perform much better than others, depending on your target audience and the perceived product value.

Marketing 84

Marketing Marketers B2C Price 84

Marketing Insider Group

MAY 21, 2014

” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. According to Jo, MarketingProfs benefits from a very large list of subscribers, so (frequent) email marketing comes out on top of our tactics list for direct attendee acquisition and revenue.

Event Marketing 104

Event Marketing Marketing Marketers Fashion 104

Litmus

MARCH 8, 2016

“How will email marketing change by the end of the decade?”. That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Enjoy this peek at the future of email marketing! Eric Stahl , Senior Vice President of Product Marketing, Salesforce Marketing Cloud, predicts….

Email Marketing 65

Email Marketing User-Generated Marketing Marketers 65

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77