Hubspot Marketing

JUNE 30, 2025

Email Marketing Manager Job Description When it comes to email marketing, there are a lot of moving parts. An all-star email marketer will get jazzed up about optimizing and building a top-notch email marketing program. We‘re seeking an expert email marketer to join our team.

Management

Welcome Software

JUNE 18, 2025

The impact of the BFSG on email marketing On June 28, 2025, the Barrierefreiheitsstärkungsgesetz (BFSG) will come into force. This has far-reaching implications for all digital offerings - including websites, apps, e-book readers, self-service terminals, telecommunications services and email marketing.

Email Marketing

Martech

JULY 16, 2025

Do: End emails by reminding people what they risk by not attending. Don’t: Fake scarcity or manufacture urgency where it doesn’t exist. One that works Better promotions = emails people want to read = webinars they want to attend When you follow this process, you get stronger emails.

Manufacturing

Hubspot Marketing

JULY 31, 2025

Marketing automation: HubSpot's Marketing Hub includes workflow automation capabilities that can trigger actions based on various criteria. The platform supports email marketing and campaign management. Proven results: Companies across manufacturing and distribution see significant improvements with HubSpot.

CRM

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail

Lynton Web

MARCH 26, 2025

In fact, it is essential for maintaining strong relationships and ensuring that marketing initiatives run smoothly. As organizations increasingly look for ways to streamline their processes, email workflow automation has become a key tool in optimizing these interactions.

Transform

Kuno Creative

OCTOBER 11, 2024

Standardization of manufacturing processes allowed market penetration early in the lifecycle of new products and technologies as they emerged. Concepts in rapid mass production can be applied to marketing, as well. Reducing errors ensures consistency and uniformity, especially when working with a brand’s voice and tone.

Manufacturing

Lynton Web

JANUARY 29, 2025

We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot. When developed with the right strategy, these programs can deepen connections, incentivize performance, and create a strong ecosystem where you and your partners thrive.

Transform

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?”

User-Generated

Lynton Web

MARCH 4, 2025

Here's how to ensure your recovery system works seamlessly: Integration Requirements You need to integrate your e-commerce platform with an email marketing or automation tool to set up an effective abandoned cart recovery system. Technical Implementation While a great strategy is important, execution is equally crucial.

Shoppers

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing

Lusha

NOVEMBER 18, 2024

Features : Look for features that support your cold-calling process, such as call tracking, lead scoring, and email integration. Integrations : Ensure that the CRM integrates well with other tools you use, such as your email marketing platform and sales software.

CRM

Hubspot Marketing

JULY 30, 2025

Uponor Asia , a plumbing systems manufacturer, achieved a 400x increase in leads by integrating HubSpot into its marketing workflows, proving how powerful the right plumbing CRM can be. We’ll explore how industry leaders like HubSpot, ServiceTitan, and Jobber can transform your plumbing operations.

CRM

Industrial Marketer

JULY 13, 2021

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company.

Manufacturing

Industrial Marketer

JULY 27, 2021

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before.

Manufacturing

Adobe Experience Cloud Blog

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI. Top performers spend more time on email marketing strategy.

Email Marketing

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing

Industrial Marketer

JUNE 23, 2021

That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in, Read more » The post Top 5 Email Best Practices for Manufacturing Marketing appeared first on Industrial Marketer.

Manufacturing

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. These benefits extend to the management of marketing projects in a big way. Plan-do-check-act in Agile Marketing.

Manufacturing

Hubspot Marketing

OCTOBER 12, 2022

Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Manufacturing. -4%. Manufacturing. +6%. And, in the summer months, we saw email marketing benefit from fewer email sends. 3,404. . +8%.

Manufacturing

Martech

OCTOBER 17, 2023

Think user/customer data, such as attributes collected via campaigns and/or behaviors from email marketing or app usage.) Dig deeper: Product-led growth: 3 important lessons from the front line Growth loops in marketing: An example Most of my professional experience has been in B2B2C companies.

Manufacturing

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing

Hubspot Marketing

DECEMBER 13, 2022

Manufacturing as well as Trade, Transportation & Utilities (which includes the retail industry) lead the pack with 6.3% Manufacturing. Email Opens Hold Steady Despite More Sends. While most email marketers expect to see email engagement drop as the holidays begin in November, there was only a 1.3%

Branding

Hubspot Marketing

AUGUST 10, 2022

Two common areas businesses gain conversions and contacts from are their website and email marketing strategies. If you're a marketer in one of these spaces, it's important to continue aiming for the highest traffic possible, while still taking dips during the summer with a grain of salt. Email Engagement Data Trends.

Manufacturing

Marketing Insider Group

APRIL 20, 2020

An email newsletter works equally well for B2C companies as well as B2B businesses. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent.

Whitepaper

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Users can import data, build segments and triggers, and create relevant marketing campaigns that engage customers on their favorite channels.

Marketing Automation Platform

Industrial Marketer

JANUARY 20, 2023

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business.

Manufacturing

Adobe Experience Cloud Blog

DECEMBER 22, 2014

This quote from an Ocean Spray blog ( insidethecranberry.com ) post states their dedication, out in the open for everyone to see: “At Ocean Spray we are committed to continuing to improve our capabilities; receiving and storing fruit, manufacturing, and distributing products and building an enduring relationship with consumers.”

Customer

Litmus

MAY 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. See the full email here.

Fashion

Litmus

JANUARY 8, 2019

On device screens, DPI refers to the number of pixels a manufacturer can fit into an inch of screen. While ‘Retina display’ is an Apple brand name, the term ‘retina’ is often used to describe high-DPI displays from other manufacturers. As marketers, it’s our job to present our brands in the best light possible. Good question!

Manufacturing

AWeber

NOVEMBER 7, 2023

Best Etsy Seller tools Here are our picks for the top Etsy Seller tools to help you automate, market, and elevate your store and its products. Best Etsy email marketing tool: AWeber Wouldn’t it be nice to email market like a pro without any prior experience? Ready, set, automate? No problem!

Price

Rock Content

MAY 5, 2020

Content Marketing has evolved from being just blog posts and editorial strategies. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers.

Manufacturing

Martech

DECEMBER 5, 2023

Dig deeper: 3 ways email marketers should actually use AI The global development of these tools shows the desire for solutions that natively understand the place they are being used. Next up was the U.K. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% of all AI martech tools.

Manufacturing

Martech

JUNE 13, 2024

4 confessions from email jail 1. Buying a list While purchasing a list for email marketing is technically not against the law in the United States, it violates many email practices, such as permission and consent. The confession As an avid golfer, I was excited to work with a well-known golf equipment manufacturer.

Law