Scoop.it!

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. In 2023, more and more email clients will support BIMI or consider supporting it.

Market Trends 115

Market Trends Email Marketing Education User-Generated 115

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. Trend 1: Content!

Market Trends 98

Market Trends Email Marketing 2023 Trends Marketers 98

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?

Market Trends 95

Market Trends Email Marketing eBook Marketers 95

Businesses Grow

SEPTEMBER 30, 2022

On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing.

Market Trends 125

Market Trends Influencer Marketing Social Media Marketing Marketers 125

OnPassive Marketing

APRIL 22, 2022

With the massive popularity of email marketing and online shopping, it’s no surprise that email marketers are always trying to find new ways to engage their audience. This article explains key shifts in email marketing trends in 2022. The Importance of Email Marketing.

Market Trends 78

Market Trends Email Marketing Marketers Marketing 78

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. Get your copy ?. The result?

Email Marketing 112

Email Marketing Market Trends eBook Law 112

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. . Learn more.

Retail 90

Retail Market Trends Email Marketing B2C 90

Martech

DECEMBER 23, 2024

For this prompt, try selecting t he email expert persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. You are boosting your email program by linking to content for high-level decision makers.

Whitepaper 108

Whitepaper Key Performance Indicator Thought Leadership User-Generated 108

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. That’s a 4,200% ROI.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Quikly

JUNE 21, 2022

Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.

Market Trends 97

Market Trends Email Marketing B2C Marketers 97

Zumvu

JANUARY 30, 2023

Every year, we see new trends entering the world of email marketing.

Email Marketing 98

Email Marketing Market Trends Marketers Marketing 98

Litmus

JULY 14, 2022

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent.

Market Trends 113

Market Trends Email Marketing Marketers Marketing 113

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

JULY 22, 2024

The key is to gather relevant data and insights about your customers to identify meaningful segments and develop tailored marketing strategies that resonate with each group. Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns.

Email Marketing 110

Email Marketing Customer Journey Education Market Trends 110

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Personalization. Contact us !

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Digital Marketer

SEPTEMBER 23, 2022

With the existing and new digital marketing trends in 2023, you can prepare yourself to take your business to phenomenal heights. Exploring 7 Effective Digital Marketing Trends in 2023. Email Marketing Nevers Falls Out of Fashion. Discover the proven plan for effortless, automated email marketing.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways.

Market Trends 112

Market Trends Transform Marketers Marketing 112

Sprout Social

MAY 25, 2016

No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success.

Email Marketing 111

Email Marketing Copywriting Marketers Marketing 111

Marketing Insider Group

SEPTEMBER 23, 2024

Email marketing platforms, which automate and optimize email campaigns. Analytics software, which provides deep insights into marketing performance. Marketing management software collects and analyzes vast amounts of data, providing valuable insights into campaign performance, customer behavior, and market trends.

Management 123

Management CRM Analytics Marketers 123

Scoop.it!

APRIL 4, 2023

Wouldn’t you agree that with the incorporation of gamification and interactive email elements, email marketing has become more interesting? In order to create the best user experience for readers, marketers are coming up with various engaging elements in their email marketing campaigns.

Email Marketing 104

Email Marketing Real Estate User-Generated Entertainment 104

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Shape trends. Color trends. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Minimalism.

Email Marketing 111

Email Marketing Real Estate User-Generated Marketers 111

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course. Start Today.

Market Trends 103

Market Trends B2C Marketers Marketing 103

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism.

Market Trends 95

Market Trends CMO Transform User-Generated 95

AWeber

MAY 15, 2025

For example, if you sign up for the AWeber Affiliate Program and recommend the best email marketing tools, youll earn money each time someone subscribes using your link. Transparent and simplethe affiliate marketing model rewards those who can connect the right audience with the right offer.

Affiliate Marketing 87

Affiliate Marketing Finance Energy Promotion 87

Marketing Insider Group

MAY 20, 2025

To accomplish this, avoid trying every new marketing trend and put more effort into the strategies you already know drive results. For instance, nurturing leads through email and expanding profitable advertising campaigns is a better use of resources than trying to go viral on TikTok when you dont have a following.

Energy 77

Energy Marketers Marketing SEO 77

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Martech

JANUARY 21, 2025

For example, a whitepaper on marketing trends could become: A blog post covering top statistics. An infographic visualizing trends over time. Monitor key metrics: Use tools like Google Analytics or email marketing platforms to assess engagement, conversions and traffic.

Whitepaper 138

Whitepaper Analytics SEO User-Generated 138

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Zumvu

DECEMBER 18, 2020

Do you want to learn about the latest email marketing trends to fuel your email campaigns? Here are six of the most important email marketing trends for 2021.

Market Trends 52

Market Trends Email Marketing Marketers Marketing 52

Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. Track open rates, click-through rates and conversions to identify areas for improvement, such as subject lines, email copy or CTA placement.

Transform 87

Transform CRM Whitepaper eBook 87

Martech

JULY 18, 2024

Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally. It uses artificial intelligence to optimize marketing messaging. The system uses machine learning algorithms to analyze consumer behavior, market trends, and campaign performance data.

Shoppers 115

Shoppers Advertising Advertisers Health 115

Martech

MAY 5, 2025

Adapt to changing trends : Stay agile and responsive to shifts in consumer sentiment and behavior. Monitor market trends and adjust your marketing strategies accordingly to remain relevant and effective.

Customer loyalty 113

Customer loyalty Marketers Marketing Price 113