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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. This shift enables dynamic customer segments to adjust in real-time, making marketing efforts far more personalized and responsive.

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5 hot B2B marketing trends

SmartBrief - Marketing

I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. So, before this piece becomes outdated, lets take a look at five B2B marketing trends.

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Today, the best marketers are using AI to enhance their process not replace it. You’re not alone.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

For this prompt, try selecting t he email expert persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. You are boosting your email program by linking to content for high-level decision makers.

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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

Email marketing platforms, which automate and optimize email campaigns. Analytics software, which provides deep insights into marketing performance. Marketing management software collects and analyzes vast amounts of data, providing valuable insights into campaign performance, customer behavior, and market trends.

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Key marketing lessons from startup to scale-up

Martech

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM
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Segmentation for email campaigns: Best of the MarTechBot

Martech

The key is to gather relevant data and insights about your customers to identify meaningful segments and develop tailored marketing strategies that resonate with each group. Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns.