Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Emerging markets at the time was a nice term for dotcoms where we provided a full suite of services ranging from naming to identity creation to web site design to public relations and marketing plans and lastly advertising. As short as a few years ago, B2B marketers were limited to search and targeted email marketing.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Adobe Experience Cloud Blog

OCTOBER 23, 2017

The first step in succeeding with your next marketing campaign is to ensure the goals you set for the individual campaign are fully aligned and in keeping with the department as a whole. When do you plan to do it? Whether looking at direct mail , social media, or email marketing, there is significant planning required.

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketers 134

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? Think about all of the various channels—email marketing, social media, your website, and more. Content Marketing' Content Metrics.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. They’ll continually adapt strategies and transform their best practices as insights are gained.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. Tip 3: Email Marketing—Build your List. I’d love to hear about your path in the comments.

Marketers 134

Marketers Marketing Thought Leadership Marketing Plan 134

Buffer Marketing

FEBRUARY 12, 2025

This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth. For example, when someone says beehiiv , I instantly think of email marketing, brand sponsorships, and newsletters.

B2C 88

B2C Social Media Marketing User-Generated Entertainment 88

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Start small with one email, utilize as much data as you can to bring in elements of the cart, and turn those abandoners into customers. How have you incorporated cart abandonment emails into your marketing plan? Tell us about how you’ve done so in the comments.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

MarketingOps

FEBRUARY 26, 2024

Collaborating with the team at MarketingOps.com and other thought leaders (listed below), we discovered our experiences and successes were not isolated. This collective insight led to the development of an updated framework, the new four pillars of marketing operations. Designing Nurtures : Developing automated marketing sequences.

Transform 130

Transform Marketers Marketing Thought Leadership 130

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Thought leadership. Email Marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Pam Didner

APRIL 2, 2021

Having a plan and understanding your audience will help you determine the types of content you should prioritize. The Benefits of Content Marketing. Here are the key benefits of creating content: Build authority: Use content to showcase your thought leadership and expertise. How to Build a Content Marketing Strategy.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Adobe Experience Cloud Blog

MARCH 1, 2016

The data you’ve gathered from scouring relevant forums is actionable, so apply it to your marketing strategies to better reach and engage your audience. Tweak and personalize the content in your automated email campaigns to address specific questions or misunderstandings that are relevant to your audience’s needs and buying stage.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Adobe Experience Cloud Blog

OCTOBER 31, 2016

But Igor was beginning to regret his decision not to invest in the marketing automation platform he was evaluating, which had a top notch marketing calendar that could plan, organize, and communicate marketing plans in real-time across the organization in a single, unified view. Bring it to life!!”.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Lynton Web

MAY 8, 2025

LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Expert guides on fitness, youth development, recreational activities, and wellness topics establish thought leadership while providing practical value that builds trust and credibility with your audience.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

JANUARY 30, 2020

Putting together an effective SaaS marketing plan means understanding the best ways to attract and reach customers. Email marketing. Email marketing might seem old-school but it’s integral to SaaS. What should be the top priorities of my SaaS marketing plan? Let’s break ’em down.

Marketing Strategy 130

Marketing Strategy Price Marketers Marketing 130

Marketing Insider Group

FEBRUARY 3, 2022

Paid media includes paid search ads (PPC), digital display (banner ads), owned media includes content marketing, social media marketing, and email marketing, and earned media includes PR and link building. Pictures: Marketing is becoming increasingly more visual. Any suggestions for some additional Marketing Ps?

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. But they miss out on all those highly targeted offers.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

JUNE 18, 2010

Follow these 6 Content Marketing Tips That Drive Leads. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

JUNE 2, 2010

I completely agree there is tremendous value in providing content such as news, opinion and thought leadership when there is no obvious or throbbing need. You are then well placed when they do have a problem and need a solution. Michael Brenner Jun 3 2010 Great point Daniel. I agree with your point on building trust 100%.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Marketing Insider Group

DECEMBER 7, 2020

SugarCRM – SugarCRM empowers your marketing, sales and services teams to collaborate across the entire customer lifecycle for more meaningful, memorable experiences. ActiveCampaign – ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Hubspot Marketing

DECEMBER 13, 2023

Email Marketing Your email list is a potential goldmine for your business. By using this opportunity to deliver helpful, relevant content to them, email marketing makes it easier to convert lookers into buyers. With dozens of tools available , it’s all about finding the right software for your needs.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketers 103

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. The bolded emphasis is mine to reflect the areas where content marketing often falls short, likely because of the content marketing purpose.

Content Marketing 71

Content Marketing Thought Leadership Branding Whitepaper 71

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. Create email list segments based on actions. people open emails from our businesses.

Marketers 108

Marketers Marketing CRM Law 108

Marketing Insider Group

NOVEMBER 1, 2010

Now you can begin implementing these simple steps: Listen: drive insights across your organization and identify the key themes, topics, tones and influencers in your marketplace Respond: identify what kind of conversations you want to take part in and what kind of thought leadership you can present. Amplify good news. Interaction.

Marketing Mix 81

Marketing Mix Telemarketing Customer loyalty Thought Leadership 81