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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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The Do’s and Don’ts of Holiday Email Marketing

Adobe Experience Cloud Blog

It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines. What are your holiday marketing tips? Have you seen an amazing holiday email? Email Marketing b2b Consumer' I have to admit; this is my favorite time of year. But do they work?

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Why your marketing isn’t working — and how an audit can help fix it

Martech

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

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5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. Personalized and Segmented Emails.

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The Case for Email Marketing Metrics: Top 5 Best Practices

Adobe Experience Cloud Blog

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Test and Control.

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Today, the best marketers are using AI to enhance their process not replace it. As Abigail Daunton-Johns , Head of Content and Email Marketing at Exposure Ninja , puts it, “People are learning to use generative AI tools better to help them create really quality content.”

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

9 Marketing Tactics for Manufacturing Companies I’ll break down marketing tactics to try and share examples from the manufacturing industry to spark ideas for your own marketing plan. Video Marketing to Showcase Processes and Innovations Text- and image-based content are great for email marketing and SEO content.