Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This can be executed as a “welcome” email. Compliance.

Email Marketing 113

Email Marketing Management Law Marketers 113

SmartBrief - Marketing

JUNE 2, 2025

Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e., paid social, affiliate marketing, a selling focus in email marketing, etc.) Dont ignore them. Give me that ROI! takes precedence over long-term brand building.

Gen Z 111

Gen Z Market Trends Affiliate Marketing Marketers 111

Martech

MAY 13, 2025

Send another email!”? When you hammer out your overarching marketing strategy, take some time to understand why email needs a seat at the table. Dig deeper: Email marketing strategy A marketer’s guide Email is the OG digital push channel Not apps. Not web notifications.

Promotion 108

Promotion Education Food Email Marketing 108

Martech

MARCH 22, 2023

Business email address Subscribe Processing. The post 3 recession-defeating marketing strategies appeared first on MarTech. You have that time now. What’s your plan? Get MarTech! In your inbox.

Marketing Strategy 106

Marketing Strategy Whitepaper Marketers Marketing 106

Backlinko

DECEMBER 6, 2024

Remember the 1% of ToFu website visitors who opted in to email so they could download the free cheat sheet? monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. The companys traffic soared from 0.5M

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. What happens when marketers lose third-party cookies?

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 09:15] Leadership In other words: Vision, direction setting, and aligning marketing strategies with your overarching business objectives. 09:01] Strategy First Lastly, Strategy First!

CMO 84

CMO Customer Journey Transform User-Generated 84

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Email Marketing People don’t sign up for pensions, switch accountants, or choose a mortgage broker overnight they research, compare, and return when they’re ready.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Martech

APRIL 5, 2023

For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Health 123

Health Inbound Marketing Copywriting Education 123

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Time your emails for maximum impact. Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation.

Transform 121

Transform Email Marketing Retail Communications 121

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. For example, Persado uses AI to create higher-performing marketing messages.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Litmus

SEPTEMBER 24, 2024

In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more. With the right holiday email marketing strategy , you can score big.

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Litmus

APRIL 6, 2021

While we’ll certainly miss the heyday of 3P cookies and their wealth of behavioral data, we can use this tectonic shift as an opportunity to accelerate digital transformation through a blend of innovative and time-tested marketing strategies. Here are some things your team can do now to set yourself up for success.

Transform 112

Transform Marketing Mix Performance Marketing Advertisers 112

Rock Content

MAY 5, 2020

Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. Business email address Subscribe Processing.

CMO 98

CMO Event Marketing Education Place 98

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions.

Whitepaper 106

Whitepaper Email Marketing Customer Journey Education 106

Sprout Social

SEPTEMBER 12, 2022

Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more. Industries served: Marketing & Advertising, Nonprofits, Transportation. Drop & Hook. Full Blast Creative.

Management 98

Management Real Estate Branding Food 98

Martech

JUNE 6, 2024

We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. How many emails should we send in an onboarding sequence to move new subscribers to convert?

Email Marketing 123

Email Marketing Law Promotion Customer Journey 123

Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. . What it is.

Direct Mail 113

Direct Mail Customer Acquisition User-Generated B2C 113

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency.

Email Marketing 121

Email Marketing Management Customer Communications 121

Marketing Insider Group

JANUARY 11, 2021

This “undeniable, must-attend lead generation event” is a future-focused conference for anyone hoping to implement strategic growth strategies in 2021. They’ll detail how to navigate lead gen and performance marketing moving forward. Expand your skill set, and network with an incredible digital marketing community.

Digital Marketing 29

Digital Marketing Marketers Marketing Transform 29

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. So we used our performance marketing model to calculate the content’s return on spending.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Martech

MAY 30, 2024

Source: Folderly You can’t just address one issue and hope your email sender’s reputation is safe and sound. Ensuring all components that affect email deliverability are properly configured is the key to achieving 96% or higher inbox placement.

Health 115

Health User-Generated Email Marketing Place 115

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Improving sales and marketing alignment, boosting revenue and sales, and building relationships with customers are also top priorities for marketing leadership going into 2023.

Marketers 112

Marketers Marketing Promotion Management 112

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Email Marketing Your email list is a potential goldmine for your business.

Inbound Marketing 111

Inbound Marketing PR Marketers Marketing 111

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. While running email campaigns, I use AI to transform my email copies and make them more persuasive. But how did I create this guide?

Transform 105

Transform User-Generated Marketers Marketing 105

AWeber

MAY 22, 2024

Landing pages encourage visitors to take only one specific action, such as: Subscribe to your newsletter Schedule a consultation Purchase a product Signup for a service Converting visitors to subscribers, customers, or clients, through the use of a landing page, is a key element of successful digital marketing strategies.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Martech

MARCH 5, 2024

Centralized tracking for offline and partner event performance What’s new: HubSpot launched a new import flow for marketing events, allowing for comprehensive tracking of both online and offline event data directly within the platform.

Transform 110

Transform Management Analytics Communications 110

Martech

MAY 26, 2022

Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation.

Copywriting 113

Copywriting Finance Marketers Marketing 113

Rock Content

SEPTEMBER 23, 2020

As complex and thorough as it may seem, this is one of the most effective ways of performing marketing today. The benefits of using these strategies are many, but some are crucial: improving ROI , getting closer to the public, and achieving the expected financial results. How can brands run personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketers 72

Customers.ai

FEBRUARY 7, 2024

Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies.

Transform 88

Transform eCommerce Non-Profit Advertisers 88

CXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Management 79

Management User-Generated Inbound Marketing CRM 79

Rock Content

NOVEMBER 27, 2020

Bitrix24 is another project management tool that can be very helpful for marketing planning. With Bitrix24, your company will be able to plan email marketing , social media, SMS broadcasting, and much more. Hive9 is specifically useful to help leaders plan their marketing strategies and make better decisions.

Marketing Plan 59

Marketing Plan Marketers Marketing Price 59

verse.ai

OCTOBER 1, 2024

The modern B2C content marketing checklist As the importance of B2C content marketing is well-established, it’s vital that your marketing strategy is up-to-date. Here are six essentials to a successful, modern content marketing strategy. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketers 59

Customers.ai

OCTOBER 17, 2023

Zapier Workflow Automation Teamwork Project Management Software Monday Project Management Software Slack Productivity Platform Calendly Online Appointment Scheduling GrowthHackers Content Marketing Planning Iconosquare Social Media Analytics & Management AgoraPulse Social Media Management Customers.ai is the answer.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 09:15] Leadership In other words: Vision, direction setting, and aligning marketing strategies with your overarching business objectives. 09:01] Strategy First Lastly, Strategy First!

CMO 64

CMO Customer Journey Transform User-Generated 64