Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Encourage readers to subscribe, share, or click through to learn more.

Inbound Marketing 117

Inbound Marketing Whitepaper Education User-Generated 117

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. What is content atomization?

Whitepaper 139

Whitepaper Analytics SEO User-Generated 139

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ’ Audience: B2B tech marketers. Dig deeper: Beyond the funnel: A new approach to content marketing 3.

Whitepaper 128

Whitepaper Thought Leadership CRM Performance Marketing 128

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 134

Email Marketing Whitepaper Shipping Marketing 134

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Email Marketing 134

Email Marketing Whitepaper Marketing Marketers 134

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

Email Marketing 137

Email Marketing Transform Whitepaper Marketing 137

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway. Problem solved.

Email Marketing 135

Email Marketing Whitepaper Marketing Marketers 135

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Litmus

OCTOBER 6, 2022

42% immediately unsubscribed from the brand’s marketing content. ? But your email personalization is only as good as the data you have available. But your email personalization is only as good as the data you have available. Chances are, you gather preferences when someone initially signs up for emails. But best of all?

Email Marketing 109

Email Marketing Whitepaper Marketing Marketers 109

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email remains a cost-effective way of reaching audiences and driving outcomes. 3 drivers of email marketing’s evolution.

Email Marketing 127

Email Marketing B2C Law Marketing 127

Adobe Experience Cloud Blog

DECEMBER 16, 2013

They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. As marketers, how can you be like Apple – leveraging data to add value for your users, without scaring them away? As we advise with all of your marketing, keep your ads useful, valuable, and relevant.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertisers 134

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Automated email nurturing acts like an extra team member in your sales funnel. Building efficiency in a B2B sales funnel is no small task.

Transform 94

Transform CRM Whitepaper eBook 94

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Let’s apply this idea to our product demo and marketing plan examples. Sound right?

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

AUGUST 31, 2015

Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. So how do you go about unlocking this mysterious power of email marketing?

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. The post Writing emails that convert appeared first on MarTech.

Whitepaper 113

Whitepaper Digital Marketing Email Marketing Marketing 113

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Marketing Insider Group

MAY 10, 2021

I’m a big advocate of collaboration when it comes to content marketing. That feedback can enable marketers to enrich content with the exact information people want to know. People with sales experience are great at lead generation and nurturing and content marketing. Lead Generation and Nurturing.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketing 145

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Follow-up and re-engagement emails. the customer’s name.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Martech

AUGUST 22, 2024

Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. Register now to secure your spot!

Email Marketing 122

Email Marketing Whitepaper Marketing Marketers 122

Scoop.it!

MAY 25, 2023

In an economy as transient as Cinderella’s carriage, marketers are often the first to witness budget cuts. But does that mean that, as a brand owner, you should let go of your email marketing campaign? The infographic below sheds light on the power of email marketing when deployed correctly and strategically.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Don’t make this mistake!

Whitepaper 130

Whitepaper Transform PR eBook 130

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. Marketers rank video and images as the top two most valuable content formats for achieving their goals.

Whitepaper 139

Whitepaper B2C User-Generated Marketing 139

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketing 98

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

SocialPilot

JANUARY 27, 2025

Do you know that around 77% of B2B marketers say branding is a primary goal of social media, followed closely by lead generation? An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. So, define your goals properly. What are their business goals?

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 138

Whitepaper eBook User-Generated Marketing 138

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Trade Press Services Newsletter

MAY 4, 2023

In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers. When you purchase an annual subscription, the price drops to $24.99

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Customers.ai

DECEMBER 18, 2024

The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert. Get names, emails, phone numbers & more. Moral of the story: Less is more when it comes to email marketing!

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69