Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 85

Product Marketing Product Transform CMO 85

Hubspot Marketing

SEPTEMBER 30, 2024

“I recommend checking out tools like Make.com and Zapier that natively connect with your favorite marketing tools and AI platforms like OpenAI. Top 5 Use Cases for AI Personalization Marketing 1. Email Marketing Sending personalized emails is nothing new.

Thought Leadership 132

Thought Leadership User-Generated Marketing Marketers 132

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales.

Email Marketing 77

Email Marketing Branding Affiliate Marketing Marketing 77

Litmus

MARCH 8, 2016

“How will email marketing change by the end of the decade?”. That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Enjoy this peek at the future of email marketing! Eric Stahl , Senior Vice President of Product Marketing, Salesforce Marketing Cloud, predicts….

Email Marketing 67

Email Marketing User-Generated Marketing Marketers 67

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7

User-Generated 69

User-Generated Entertainment CRM Retail 69

Customers.ai

NOVEMBER 20, 2024

Creative Production: Include expenses for tools like Canva or freelance designers and editors. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. For B2B audiences, focus on LinkedIn ads, webinars, and email marketing for professional outreach.

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

MARCH 25, 2020

In this post, we'll walk you through the steps for writing three different types of product launch emails, include some suggestions for your product launch email subject lines, and outline the ideal product launch email sequence. Featured Resource: Product Marketing Email Templates [Download Now].

Product 138

Product PR Communications Promotion 138

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Klaviyo Klaviyo is an eCommerce marketing automation platform. As a result, crucial data becomes siloed off.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Hubspot Marketing

MAY 14, 2019

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Litmus

DECEMBER 15, 2021

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus. Best B2B Email.

B2C 106

B2C Food Email Marketing Health 106

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

MARCH 18, 2020

Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer. Product marketers identify target audiences to communicate with through product pages and ad copy. Product Manager. Product Marketing Manager. Potential roles.

Inbound Marketing 139

Inbound Marketing SEO eBook Communications 139

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. So all of that needs to be factored into the customer journey, how you view it, and where email fits into it. Going Agile: The New Email Workflow.

Customer Journey 93

Customer Journey Email Marketing Marketing Mix Promotion 93

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Email makes all of your marketing better. Check them out here.

CRM 103

CRM Email Marketing Finance Education 103

Hubspot Marketing

NOVEMBER 11, 2019

As an email marketing software, Constant Contact's course focuses on how to integrate email with social media marketing. There are numerous social media and digital marketing classes, as well as graphic design and email marketing classes. Digital Marketing Courses.

Social Media Marketing 145

Social Media Marketing Price Inbound Marketing eCommerce 145

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Effective SaaS marketing goes beyond generating leads. Something was off.

Customer Acquisition 57

Customer Acquisition User-Generated Customer loyalty Marketing 57

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

Law 115

Law Analytics Email Marketing Communications 115

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Martech

AUGUST 29, 2023

Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” Business email address Subscribe Processing.

Analytics 112

Analytics Digital Marketing Event Marketing Email Marketing 112

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. That’s where CDPs come in. Learn more here.

Transform 122

Transform Analytics Customer Email Marketing 122

Litmus

JANUARY 31, 2022

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . In January, our inboxes were brimming with exciting campaigns that encouraged us to push the envelope as we plan out our own email program. Read on to see the Litmus team’s favorite emails of January 2022. Take another look.

eBook 89

eBook Finance Email Marketing Retail 89

Digital Marketer

JUNE 10, 2022

Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO). Sign up for early access here: [link].

eCommerce 79

eCommerce Customer Journey Product Marketing Product 79

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas. Most B2B companies have a set of personas usually developed by product marketing teams to understand and add context to the buyer. Map Personas to Segments.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Litmus

SEPTEMBER 24, 2024

In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more. With the right holiday email marketing strategy , you can score big.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Martech

SEPTEMBER 22, 2021

. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech. How BIMI will boost brand recognition, email engagement.

Customer 122

Customer Marketing Automation Platform Marketing Marketers 122

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 127

Marketing Marketers User-Generated Social Media Marketing 127

Martech

OCTOBER 29, 2021

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor. The post Welcome to the Metaverse: Friday’s Daily Brief appeared first on MarTech.

Transform 115

Transform CMO Advertising Advertisers 115

Litmus

SEPTEMBER 27, 2023

It can pretty much do it all…except preview and test your emails, of course. Email geeks, we always got your back. And while Salesforce Marketing Cloud (SFMC) is super powerful, we came up with a few ways to supercharge it even more for email marketers and designers. Still need help?

Marketing 101

Marketing Marketers Email Marketing Customer Journey 101

Rock Content

MAY 12, 2023

Image by storyset on Freepik Remote Digital Marketing Jobs There are many titles and roles associated with remote digital marketing, including entry-level jobs like: Social media coordinator – Manages social media accounts Graphic designer – Designs marketing assets like websites, emails, infographics, and banners UI/UX designer – Responsible for managing (..)

Digital Marketing 97

Digital Marketing eBook Marketing Marketers 97

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

User-Generated 112

User-Generated Marketing Marketers CMO 112

Martech

JULY 14, 2021

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. Read more here.

Health 117

Health Marketing Marketers Advertising 117

Martech

JANUARY 15, 2024

Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy). Global Promotion Management and Referral Marketing. I want to work within tools that I know.”

Retail 115

Retail Shoppers Customer Acquisition eCommerce 115

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign.

eCommerce 117

eCommerce Fashion Transform Retail 117

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111