Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 139

Email Marketing Whitepaper Shipping Marketers 139

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Not advertising, not email marketing, but social media maybe a little. For instance, if you have email marketing software, you could partner with Mailchimp or HubSpot to run email campaigns.

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Start an Email Newsletter. Then it’s time to get creative.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Featured Opt-In Incentives.

Email Marketing 139

Email Marketing Whitepaper Marketers Marketing 139

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Adobe Experience Cloud Blog

JULY 12, 2010

A big worry is that social media will hurt email, but the opposite is happening- they are enhancing each other. There are four ways to think about email with social media: 1. Email campaigns that drive people to your social media sites. Social Media campaigns to drive email subscriptions. Goals of Lead Nurturing: Opens.

Email Marketing 103

Email Marketing Whitepaper Marketers Marketing 103

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. Balance your posts between promotional, educational, and conversational content.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. For example, check out how Academic Influence does it on its Resources page. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Neil Patel

OCTOBER 18, 2021

podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers. White papers are informational documents that go in-depth to highlight a specific topic and how your product or service can help solve said problem. Create a Content Promotional Plan.

Whitepaper 140

Whitepaper Promotion Customer Acquisition SEO 140

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services! Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. If your organization blogs a lot, offer a monthly, subscription-based email digest with links to recent, relevant posts. Become a Distributor as well as a Publisher.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketers 98

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. This allows them to promote their shows across a new platform while creating a near-endless well of Instagram content. It’s time to put this misconception to rest.

Whitepaper 141

Whitepaper B2C User-Generated Marketers 141

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Why is Webinar Marketing Important for B2B Businesses? When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Rock Content

SEPTEMBER 16, 2020

It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers. What is Content Marketing and How Can You Get Started? Content Marketing can either be subtle or in your face.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. When you do this, you’re sending the message to potential customers that your business social media page is a go-to source for valuable information, not just another promotional feed. Test your emails.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Tiecas

JULY 23, 2024

Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Hubspot Marketing

AUGUST 11, 2022

You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Search Engine Marketing.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

OCTOBER 21, 2020

Between defining your target audience, promoting your services, and getting the word out, it’s simple to understand why you’d be overwhelmed. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Use free promotional tools and automation where applicable.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership Marketers 145

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. What is content distribution?

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. And what should you have your content marketer working on? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Martech

MAY 15, 2023

“Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? Email on Acid had a nice take on this example in a recent newsletter. The recap to a featured blog post reads, “OK, so your email landing in the Gmail Promotions tab.

Whitepaper 135

Whitepaper Copywriting Promotion B2C 135

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. The key is to send targeted emails with personalized content that your audience actually wants to read. Leads may be less interested or not a good fit.

CRM 52

CRM Whitepaper eBook User-Generated 52

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Timing matters.

Transform 84

Transform Marketers Marketing Gen Z 84

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Sprout Social

FEBRUARY 10, 2020

And this is exactly why brands are embracing inbound marketing. Inbound marketing is a business methodology that focuses on drawing in potential customers and visitors instead of interrupting them with unsolicited promotions and content. So when it’s time to buy, they come to you. More on this in a bit.

Inbound Marketing 145

Inbound Marketing Outbound Marketing Marketers Marketing 145

AWeber

APRIL 15, 2022

This will cause your emails' engagement rates to drop, which can in turn start to suppress the results from your email marketing overall. The best practice we recommend is to remove any subscribers that haven't opened one of your emails in the last six months. Some email marketers use an even tighter timeline.

Whitepaper 130

Whitepaper Non-Profit Email Marketing eBook 130