Hubspot Marketing

FEBRUARY 13, 2024

We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Email and SMS are most effective when a finance business sets up audience segmentation. Yap notes that segmenting lists used to be a long process. You can group audiences through interests or types of services.

Finance 91

Finance Transform CRM Price 91

Jeff Bullas

JANUARY 17, 2023

The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. 5 tips to personalize the on-site experience for each visitor. You can also use this information in your email marketing campaigns to send more personalized content to your subscribers. Wrapping up.

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Personalization/segmentation. Product feed recommendations.

Email Marketing 123

Email Marketing User-Generated Marketing Marketers 123

Customers.ai

JANUARY 24, 2024

And if you’re an old pro, we’ve got product-specific tips you’ll need too! Audience segmentation Lead Nurturing Strategy for X-Ray Contacts See Who Is On Your Site Right Now! Audience Segmentation So, what is the valuable data the X-Ray pixel gives you and how do you use it to build an effective lead-nurturing campaign?

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Adams & Knight Marketing

OCTOBER 18, 2022

Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. was created for the sole purpose of breaking up the negative news cycle -- The segment called “Tell Me Something Good About Connecticut,” which airs Tuesday mornings at 8:10 a.m. Excerpt from ProOnTheGo.com.

PR 246

PR Promotion 246

Customers.ai

DECEMBER 4, 2023

Identify who is visiting your site with name, email and more. Digital alternatives like sending cold emails and SMS messages can be just as (or much more) effective. Email Deliverability Hacks: Unlocking Inboxes HOSTED BY Larry Kim Founder and CEO, Customers.ai Convert Website Visitors into Real Contacts!

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Create email body copy and subject lines. Understand frequency with which prospects are being emailed. Get MarTech!

Marketing Automation Platform 119

Marketing Automation Platform Customer Journey Marketing Marketers 119

Customers.ai

DECEMBER 29, 2023

Identify who is visiting your site with name, email and more. Website visitor identification can give you names, emails, business emails, company names, referral sources, pages visited, and more. Segment Early : Not every person who visits your site is a high-value lead. Use the customer data you have to create segments.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Customers.ai

DECEMBER 5, 2023

Tip #1: Identify Your Anonymous Website Visitors We know that a common challenge in the digital landscape is the inability to identify site visitors. You gain instant access to the names, emails, and page interactions of 15 to 20% of your US website visitors. Identify who is visiting your site with name, email and more.

Customer 97

Customer Outbound Marketing Customer loyalty Advertising 97

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. From tips on email deliverability and infrastructure to engagement and frequency, get ready, because our experts are going to help ensure your inbox is insured against these new rules.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. My personal favorite tip?

Outbound Marketing 106

Outbound Marketing User-Generated Email Marketing Copywriting 106

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability.

eCommerce 111

eCommerce Shipping Health CRM 111

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all. Psst: we use Figma.)

Marketing Automation Platform 98

Marketing Automation Platform CRM Email Marketing Analytics 98

Lynton Web

JANUARY 26, 2024

Typically, it involves email marketing. But this process is not just about sending emails — it's about creating a personalized experience that resonates with your leads. In HubSpot, you can treat potential customers this way by enrolling them in appropriate email lead nurtures. Set a Goal for Each Email. A demo signup?

Customer 105

Customer Education Analytics Communications 105

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages. Use actionable language.

Copywriting 140

Copywriting Email Marketing Entertainment Marketing 140

Vertical Response

JANUARY 14, 2024

Email newsletters have become an essential tool for marketers to reach their audience effectively. In today’s digital landscape, where social media platforms constantly change algorithms and organic reach continues to decline, email newsletters provide a direct line of communication with your subscribers.

Communications 95

Communications Entertainment Promotion User-Generated 95

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. The post ranks for the term “LinkedIn ABM tips” and you get a ton of traffic. With Customers.ai, yes, you capture names, emails, etc.,

CRM 107

CRM Outbound Marketing User-Generated eBook 107

AWeber

NOVEMBER 22, 2023

In this guide, we share pro marketing secrets and tips that will help you build a successful coaching practice on a budget in a very small amount of time each day. For example, will you be a thought leader who provides valuable tips in your content, an entertainer who makes people laugh, a muse who inspires people, or -- something else?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Hubspot Marketing

SEPTEMBER 8, 2023

I guess email marketers have a penchant for meat products. Graymail vs. Spam Graymail vs. How does graymail affect email marketers? Graymail is an email you opt to receive but never open or click through. Graymail can include newsletters, promotional emails, announcements, or continuously ignored advertisements.

Email Marketing 111

Email Marketing Retail Promotion Advertising 111

Customers.ai

FEBRUARY 14, 2024

Here are Kim’s tips for gathering and stockpiling your first-party data. Website Visitor ID X-Ray can help you not only identify up to 20% of your visitors but will also allow you to retarget, email, and add these visitors directly to your CRM. Here are Fenstermaker’s tips for doing just that: 1. A pixel like Customers.ai

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Vertical Response

FEBRUARY 28, 2024

Using VerticalResponse for Effective Pop-Up Forms In the sprawling digital landscape where the average online user is bombarded with countless messages, one question remains at the forefront of any email marketer’s mind: how do I cut through the noise and capture my audience’s attention? The answer, for many, is pop-up forms.

Email Marketing 82

Email Marketing Fashion Entertainment Retail 82

Search Engine Land

FEBRUARY 14, 2024

With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience. Segmentation: Using social media platforms to save time AI can segment audiences more accurately based on demographics, interests, behaviors, and other psychographic factors.

User-Generated 114

User-Generated eCommerce Social Media Marketing Copywriting 114

Rock Content

MARCH 14, 2024

Personalized content targets specific segments within your audience (e.g., Reaching Your Right Audience: Cut Through the Noise – Personalization techniques Content Segmentation: divide your audience into groups and tailor content for each. Personalization allows you to target your content to specific audience segments.

Whitepaper 100

Whitepaper User-Generated eBook Health 100

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Health 109

Health Copywriting Inbound Marketing Education 109

Martech

APRIL 5, 2024

personalizing emails or SMS) and internal challenges (e.g., automating personalized email communication to eliminate manual efforts). Start by picking one process, like segmenting paid media campaigns or personalizing email campaigns. Can platforms automate paid media segmentation? In your inbox.

Marketing 92

Marketing Marketers Communications New Technology 92

Campaign Monitor

MAY 17, 2023

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Knowing which email clients your subscribers use can be helpful, but this isn’t always possible.

Email Marketing 110

Email Marketing Advertising Advertisers Branding 110

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Segment the data by traffic source.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. Why it’s important to plan your move carefully An 8-step ESP migration checklist Tips to warm up your new IP What is ESP migration? You don’t want to accidentally delete subscribers, mix up audience segments, or scramble data formatting.

Communications 90

Communications Email Marketing Promotion Place 90

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Image Source: ChatGPT Tip: When you get the list, don’t just use it verbatim. Tip: Use the AI-generated draft as a foundation. Tip: Use the AI-generated outline as a skeleton. Get ready to dive in.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Search Engine Land

APRIL 9, 2024

Business email address Subscribe Processing. CTAs like “Start your Free Trial” or “Subscribe to Our Email List” are perfect for the consideration stage. Consideration : Email list subscriptions, free trial sign-ups. CTAs like “download brochure” or “learn more” are great here. Conversion : Purchases, quote requests.

Marketing Strategy 107

Marketing Strategy Marketing Marketers Shipping 107

Customers.ai

MARCH 19, 2024

Identify who is visiting your site with name, email and more. With website visitor identification, you can get data on each individual visitor – names, emails, domains, etc. Example: Let’s say someone comes to your site through Google and lands on a blog post featuring tips for running in the heat. THIS IS GOLD!!!

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. Real-time personalization.

Customer 105

Customer Gen Z User-Generated Analytics 105

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 88

Email Marketing Marketing Marketers User-Generated 88

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. Luckily, email marketing is both cost-effective and less time-consuming than other NPO marketing strategies. Why does email work for nonprofits? Email Marketing Best Practices For Nonprofits. Table of Contents.

Email Marketing 144

Email Marketing Marketing Marketers Key Performance Indicator 144

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

Shoppers 88

Shoppers Millennials Customer loyalty CRM 88