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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content.

SEO 126
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How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team

Hubspot Marketing

Further, 60% of marketers see AI tools as helpful assistants in their jobs. Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay? Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. hours per day with AI.

SEO 136
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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106
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High-Performing Social Media Content Strategy (2025)

SocialPilot

You need a content strategy that’s sharp, scalable, and rooted in results. This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. But here’s the truth: showing up isn’t enough anymore.

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Measure brand health accurately with AI sentiment analysis

Sprout Social

And if you’re still relying on outdated tools, you’re not listening. While everyone is debating whether AI can think or create, it’s quietly mastering human language in ways older models never could. This advanced approach can analyze sentiment more accurately than older, rule-based tools. You’re guessing. The result?

Health 74
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The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]

Hubspot Marketing

It was another decade before Google adopted a mobile-first philosophy and content publishers adopted mobile-friendly UX. The Evolution of Search in 2024 Rory Hope , Head of EN Growth at HubSpot, echoes Pan’s exhausted excitement. And that’s “causing a great deal of stress for the SEO community.”

SEO 128
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HTML Link Code: How to Create Hyperlinks on Your Site

Backlinko

So, understanding how to code HTML links properly is key if you want to create links that help (not hinder) your website’s performance. The Components of an HTML Link You create an HTML link using the anchor element: You then use attributes and values to change how the link functions. It tells browsers “this is a clickable link.”