Buffer Marketing

FEBRUARY 22, 2024

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  I’m a freelance writer who has used DMs to land client work, and I’m certainly not alone in this.

PR 109

PR Management Customer Social Media Marketing 109

Hubspot Marketing

JULY 5, 2022

Although word-of-mouth is still a popular form of marketing, it's not the only way customers will find you. The concept of SEO can sound scary, and there are a lot of opinions out there about whether it's worth the effort. Google has identified four factors that its search algorithm takes into consideration when ranking content.

SEO 113

SEO Customer Journey User-Generated Promotion 113

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing. It makes sense.

Video Marketing 88

Video Marketing Marketing Marketers Retail 88

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands? So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. Myth #3: Sales and Marketing Have Different Goals.

Thought Leadership 130

Thought Leadership B2C Marketing Marketers 130

Sprout Social

MAY 20, 2021

People shouldn’t be miserable or disengaged at work. If folks are leaving your company en masse or your rate is rising year-to-year, chances are you have an engagement problem (among other issues). Keep in mind that this is going to be skewed if you primarily work with contractors or have employees that go on leave.

Health 128

Health Communications Promotion Food 128

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. Topic volume stayed at or near one million messages a day for much of February until the US stock markets declined and topic volume soared to 5-6 million messages a day. No signs of slowing down.

Branding 111

Branding Transform Gen Z Entertainment 111

Rock Content

MAY 31, 2023

Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. In this content, we will teach you how to create your strategy in other countries and conquer unknown markets. What is International SEO for?

SEO 67

SEO Analytics User-Generated Marketing Strategy 67

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Branding 99

Branding Millennials Entertainment Transform 99

Adobe Experience Cloud Blog

AUGUST 26, 2013

Author: Mike Telem Account-Based Marketing (ABM) has been growing in popularity recently and it’s easy to see why. It puts the spotlight on marketing’s ability to land the big “Sales Whales”–those key target accounts that Sales is dying to land. Is your company looking to grow into new markets and/or territories?

Customer Journey 134

Customer Journey Thought Leadership Customer loyalty Marketing 134

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. The only way to go viral is to have other people share your content. Photo Contests.

User-Generated 95

User-Generated Promotion Price Management 95

Rock Content

DECEMBER 28, 2020

Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. In this content, we will teach you how to create your strategy in other countries and conquer unknown markets. What is international SEO for?

SEO 72

SEO User-Generated Analytics Marketing Strategy 72

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Moz

MARCH 2, 2021

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. I used “US-en” for US English. I selected both.

Real Estate 56

Real Estate Food SEO User-Generated 56

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?

SEO 95

SEO User-Generated Marketing Marketers 95

Sprout Social

DECEMBER 27, 2023

Marketers need shortcuts. Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users. What is Facebook automation & how does it work? Respond personally to complex queries and comments and share unique, humanized content that reflects your brand’s voice.

Branding 121

Branding Analytics Social Media Marketing User-Generated 121

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Table of Contents What is programmatic SEO? However, the content fits well with the product, so the team created pages with the same layout and content pattern. “To

SEO 119

SEO User-Generated CRM Manufacturing 119

SMA Marketing

FEBRUARY 22, 2024

By disavowing these harmful backlinks, you can show Google that you don’t endorse them and prevent any associated penalties from impacting your SEO efforts. By focusing on poor quality, you can save time and energy by not wasting effort on every single link pointing to your site. The format of the link file is simple.

SEO 52

SEO Energy Management Communications 52

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Neil Patel

DECEMBER 8, 2021

If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. Yandex is one of the Russian Federation’s leading search engines, making up nearly 60 percent of the Russian search engine market share. If you’re trying to break into the Russian market, Yandex is not optional.

SEO 99

SEO Food Analytics Price 99

Search Engine Land

FEBRUARY 7, 2023

As their documentation says, they may come back to it later without any extra effort on your part. You can also use Google Search Console Inspection API to queue URLs for their coverageState status (as well as other useful data points) en masse. Get the daily newsletter search marketers rely on. Level of supporting content.

eCommerce 92

eCommerce User-Generated SEO Search Marketers 92

Adobe Experience Cloud Blog

NOVEMBER 22, 2017

Like Yelp, Facebook Local relies on user-generated content to organize photos taken at businesses, note busy times, and rank them based on the Facebook user reviews for over 70 million business pages. In their efforts to bring the social into local search, Facebook has tied events and a business directory into a single app.

SEO 134

SEO Thought Leadership User-Generated Food 134

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Search Engine Land

JULY 21, 2023

I was working on a project for a client and needed some expert insight from a sports science expert. Those working on the story or campaign get access to valuable expert insight, and the experts get a plug (or, better yet, a link) to their business. This is what keeps digital PR professionals like me working.

PR 84

PR User-Generated SEO Health 84

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Oreo launched a mobile marketing campaign in China.

Millennials 96

Millennials Gen Z Marketing Marketers 96

Moz

SEPTEMBER 19, 2019

It also starts to build relationships, so not only with your immediate, day-to-day client contact, but people like their bosses and their peers inside their organization who can either be blockers or advocates for the search work that your client is going to try to implement. Finally, you should work with the client to customize the agenda.

SEO 48

SEO Communications CMO Place 48

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. Get an outsider’s buy-in.

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Hootsuite

SEPTEMBER 21, 2020

Get your message out and make every effort count with these timesaving tips. Social media marketing for nonprofits allows you to share your message on a global and local level. You’ll need to be enrolled with Facebook Payments for this to work.). Create a content calendar. Benefits of social media for nonprofits.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

Duct Tape Marketing

JULY 29, 2016

Spam Laws, Email Marketing, and Compliance written by Guest Post read more at Duct Tape Marketing. This act, passed in 2003, establishes guidelines for sending behavior, content, and subscription compliance, while defining commercial email messages (which are different from transactional or relationship-based emails).

Law 44

Law Email Marketing Marketing Marketers 44

Hubspot Marketing

APRIL 13, 2023

They may even choose a competitor simply because that business communicates its value proposition clearly in its marketing campaigns and sales process. Value Proposition vs Slogan A slogan is a short, catchy statement that brands use in marketing campaigns to sell a specific product. Mission Statement: "To help businesses grow better."

Food 143

Food Shipping CRM Branding 143

Kevin Indig

APRIL 19, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. The value of backlinks was undisputable!

PR 122

PR SEO User-Generated CMO 122

Hootsuite

JULY 31, 2020

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Expanded markets for Instagram Shop and Facebook Pay launch. market right now.). New email marketing tools now available for small businesses. Send marketing emails from your page?

Transform 144

Transform Management Shoppers Law 144

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Users can click on a work of art’s title to learn more about it.

B2C 95

B2C Content Marketing Shipping User-Generated 95

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Marketing can be confusing and overwhelming. There are so many marketing terms for things, that all sound like the same thing. Take marketing campaigns and marketing funnels.

CRM 60

CRM Marketing Marketers User-Generated 60

Hootsuite

SEPTEMBER 1, 2020

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Similar to other video content on Facebook, users will be able to comment on, react to, and share across the site. Expanded markets for Instagram Shop and Facebook Pay launch.

Non-Profit 145

Non-Profit Transform Advertising Advertisers 145