SocialPilot

APRIL 20, 2025

But were not just listing whats hot, rather were breaking down why it works and how you can use each trend to grow your reach, boost engagement, and connect with your audience in the moments that matter most. What Brands Can Learn From This Trend? What Brands Can Learn From This Trend? What Brands Can Learn From This Trend?

Energy 103

Energy Fashion Transform Branding 103

Hubspot Marketing

AUGUST 13, 2024

Table of Contents AI Overviews How to Use AI Overviews Google AI Search Tips for Marketers How to Turn AI Overviews On and Off Conclusion AI Overviews AI-powered search used to be the realm of tech elites, coders and engineers, maybe early adopters and tech enthusiasts. A few more tips from the pros: 1. I think about perspectives.

User-Generated 106

User-Generated SEO Management Product 106

Sprout Social

JUNE 12, 2025

What is AI sentiment analysis? This involved teams manually defining keyword lists or simple rules to classify emotions, labeling them as “bad,” “good,” “excellent” or “neutral” sentiment. First, you’ll tell Sprout what to look for. Modern AI gets one thing right: it understands how people talk.

Health 74

Health Branding Transform Management 74

Hubspot Marketing

MAY 29, 2025

Writing with clarity means making your content easy to read and understand. If your audience cant grasp what youre trying to say, whats the point? For years, I turned complex health information into digestible content. For years, I turned complex health information into digestible content. What is my main message?

Health 117

Health Energy Communications Marketing 117

Hubspot Marketing

AUGUST 12, 2024

It was another decade before Google adopted a mobile-first philosophy and content publishers adopted mobile-friendly UX. The Evolution of Search in 2024 Rory Hope , Head of EN Growth at HubSpot, echoes Pan’s exhausted excitement. And that’s “causing a great deal of stress for the SEO community.”

SEO 128

SEO User-Generated Fashion Product 128

Search Engine Land

AUGUST 26, 2024

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. The term “optimization” no longer fits what we’ve been doing for the past 30 years because search engines have always been a sophisticated form of generative AI.

SEO 118

SEO User-Generated Education Search Marketers 118

Backlinko

JUNE 11, 2025

Here’s what the complete HTML code for a clickable link looks like: <a href="[link] target="_blank" rel="noopener">Visit Example.com for more info.</a> The anchor text is what users see and click. Pro tip: Make it clear what will happen when a user clicks the link with descriptive anchor text.

Transform 65

Transform User-Generated SEO Price 65

Hubspot Marketing

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

SEO 145

SEO Customer 145

Backlinko

MARCH 29, 2024

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. This task is easier if your site already provides content in multiple languages—you’ll have the necessary data. While someone in the United States would most likely see the English version.

Shoppers 114

Shoppers User-Generated SEO Management 114

Hubspot Marketing

JANUARY 23, 2024

But first, let’s take a look at what the study actually says. What the Data Shows The claim comes from a longitudinal study by researchers from Leipzig University, Bauhaus-Universität Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence (ScaDS.AI). Okay, I admit that’s not a good look. Joke’s on them.

Affiliate Marketing 140

Affiliate Marketing SEO Education Analytics 140

Hootsuite

SEPTEMBER 21, 2020

Show people what your nonprofit can accomplish. What does community look like? Inquire about TikTok For Good options, including promoted hashtags. TikTok nonprofit resources: Inquire about TikTok For Good account management and analytics assistance. These are the primary benefits of using social media for nonprofits.

Non-Profit 145

Non-Profit Social Media Marketing Food Promotion 145

Hootsuite

JUNE 2, 2022

Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. In this post, we’ll dive into just how to deal with the fallout when your good rep goes wrong. What is a social media crisis? What type of behavior can spark a social media crisis?

Management 145

Management PR Communications Health 145

Hubspot Marketing

JANUARY 1, 2024

What’s Driving The Trend From newsrooms to film studios , the media industry is adopting AI en masse and feeling its impact on their work. Today they’re instilled in the DNA of modern media company cultures – you can’t think about creating and distributing content without the two. in 2023, a number that’s poised to 5x in 2030.

Entertainment 135

Entertainment Price Product Branding 135

Neil Patel

SEPTEMBER 10, 2020

It can be a great way to monetize your content or sell to people outside your local area. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. What Is the Hreflang Tag? Let’s go a step further.

SEO 145

SEO User-Generated Shipping Digital Marketing 145

Neil Patel

DECEMBER 31, 2022

What Are Hreflang Tags, and Where Do Issues Start With Them? As with any other written content, it’s easy to miss a typo or error. Some of the most common are: en for English es for Spanish de for German fr for French it for Italian pt for Portuguese. This article will explain hreflang tags and how to use them correctly.

SEO 129

SEO Customer Place 129

Litmus

JULY 1, 2021

If it looks good in your browser, there’s a decent chance it will look good here. These clients use Webkit or Webkit-based rendering engines, so they provide good HTML rendering and don’t usually break your emails. Neither is really good or bad. So it’s important that you use <table> tags for your content instead.

Email Marketing 137

Email Marketing Branding Marketers Marketing 137

Marketing Insider Group

OCTOBER 4, 2021

What does this have to do with content marketing? When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. And new content? to follow as they navigate your content. Quick Takeaways. They Give Your Strategy Direction.

Fashion 141

Fashion User-Generated Content Marketing Communications 141

AWeber

MARCH 17, 2022

Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email. But here’s a writer’s secret: Sometimes you have to write a bit before you’ll get clear about what you want to say and how to say it. So what is a “concise” email, exactly? That’s fine.

Copywriting 141

Copywriting Communications Email Marketing Marketers 141

Hootsuite

APRIL 5, 2021

What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. What are the benefits of Clubhouse?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Thought Leadership 145

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. AI is a force multiplier for great writers.

Content Marketing 143

Content Marketing Fashion eCommerce Marketing 143

Martech

APRIL 22, 2024

Rather than promoting your products or services en masse, this strategy involves segmenting your target accounts and prospects into distinct audiences. You can then craft customized messaging, content and channel strategies that speak directly to what each audience cares about most. What messaging is most likely to resonate?

Marketing Plan 134

Marketing Plan Customer Journey CRM Marketing 134

Martech

DECEMBER 13, 2021

Fact 2: You do not know what you do not know! As stated in the last article, “how many of us do not engage, use and reuse content daily.” ” Simply put, most of us engage with content at various levels every day. The question layer is a fundamental part of garnering content-based knowledge operations.

Management 124

Management Transform Energy Communications 124

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users?

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Search Engine Land

MAY 20, 2024

Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months. If there isn’t a rich ecosystem making unique and useful content, what are you putting together and organizing?

Transform 122

Transform User-Generated Food Customer 122

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. No signs of slowing down.

Branding 138

Branding Transform Gen Z Entertainment 138

Sprout Social

MAY 11, 2020

Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. Relevant hashtags related to what you’re covering. As a result, it’s important to support other journalists and organizations by sharing and reposting their content. thanks for having me!

Entertainment 145

Entertainment Retail Place Branding 145

Hubspot Marketing

MARCH 1, 2024

What we like : The celebratory image and saucy copy are exactly on-brand for Man Crates. What we like : I like how clean and effective Etsy’s shipping confirmation email is. The content is conversational and clear, reminding me of what I ordered with photos of my en-route items.

Shipping 131

Shipping Customer loyalty CMO Food 131

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. What is a global content strategy?

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Buffer Marketing

FEBRUARY 21, 2024

sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Plus, whereas content on most social channels is fairly temporary, YouTube videos can have lasting effects. My company, Galan Leather Co.

Shipping 121

Shipping Product Influencer Marketing Advertisers 121

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?

SEO 110

SEO User-Generated Marketing Marketers 110

Hubspot Marketing

JULY 12, 2023

Instagram, traditionally a photo-based app, is a place to share visual content. TikTok has a unique hybrid of video and audio content for entertainment. While apps like Mastadon and Bluesky have been on the scene, barriers to entry have prevented Twitter users from migrating to these apps en masse.

Entertainment 104

Entertainment Place Communications Advertisers 104

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Getting more engagement on your content will signal to these algorithms that your page is worth recommending. The only way to go viral is to have other people share your content.

User-Generated 111

User-Generated Promotion Price Management 111

Search Engine Land

SEPTEMBER 15, 2023

Adopting an “action first, planning later” mentality may be tempting – especially for early-stage startups – but this approach will only cause more headaches later when you’re forced to make time-consuming changes to a large number of pages or delete entire projects en masse. Speaks to your target audiences. Start with the company website.

Personalized Marketing 131

Personalized Marketing Marketing Marketers Energy 131

Sprout Social

APRIL 11, 2022

What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. So, what should you, as a social media marketer know to get started? What is web3? Consumer capitalism is about the production of identity through brands more so than strictly goods. What makes web3 different?

Branding 109

Branding Finance Entertainment Social Media Marketing 109

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. What’s wrong is being inconsistent. But what about realise? What your social media style guide should include. That’s the comma before “and” in a list like milk, butter, and eggs.

Branding 145

Branding User-Generated Law Shipping 145

Hubspot Marketing

MAY 16, 2022

From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. We'll explain what codecs are, why you need them, and how they make streaming high quality content possible.

Inbound Marketing 98

Inbound Marketing Marketing Marketers Video Marketing 98

Sprout Social

MAY 20, 2021

What is employee engagement? If folks are leaving your company en masse or your rate is rising year-to-year, chances are you have an engagement problem (among other issues). . # That said, they can help you understand firsthand what’s working at your company and what isn’t. Calculate your turnover rate.

Health 142

Health Communications Promotion Food 142