Hubspot Marketing

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

SEO 122

SEO Customer 122

Buffer Marketing

FEBRUARY 21, 2024

sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Plus, whereas content on most social channels is fairly temporary, YouTube videos can have lasting effects. My company, Galan Leather Co.

Shipping 90

Shipping Product Influencer Marketing Advertising 90

Hubspot Marketing

MARCH 1, 2024

What we like : The celebratory image and saucy copy are exactly on-brand for Man Crates. What we like : I like how clean and effective Etsy’s shipping confirmation email is. The content is conversational and clear, reminding me of what I ordered with photos of my en-route items.

Shipping 90

Shipping Customer loyalty CMO Food 90

Hootsuite

JUNE 2, 2022

Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. In this post, we’ll dive into just how to deal with the fallout when your good rep goes wrong. What is a social media crisis? What type of behavior can spark a social media crisis?

Management 145

Management PR Communications Health 145

Hubspot Marketing

JULY 12, 2023

Instagram, traditionally a photo-based app, is a place to share visual content. TikTok has a unique hybrid of video and audio content for entertainment. While apps like Mastadon and Bluesky have been on the scene, barriers to entry have prevented Twitter users from migrating to these apps en masse.

Entertainment 81

Entertainment Place Communications Advertising 81

Search Engine Land

SEPTEMBER 15, 2023

Adopting an “action first, planning later” mentality may be tempting – especially for early-stage startups – but this approach will only cause more headaches later when you’re forced to make time-consuming changes to a large number of pages or delete entire projects en masse. Speaks to your target audiences. Start with the company website.

Personalized Marketing 138

Personalized Marketing Marketing Marketers Energy 138

Hootsuite

SEPTEMBER 21, 2020

Show people what your nonprofit can accomplish. What does community look like? Inquire about TikTok For Good options, including promoted hashtags. TikTok nonprofit resources: Inquire about TikTok For Good account management and analytics assistance. These are the primary benefits of using social media for nonprofits.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

Search Engine Land

JANUARY 27, 2023

So what will we be covering in this article? As with virtually every decision we make, when it comes to tools, it’s good to think about the ever-present question – why? So what are they? The usual suspects You can probably guess what my list of usual suspects is now. Why do we use SEO tools? The usual suspects.

SEO 119

SEO User-Generated Analytics eCommerce 119

Neil Patel

DECEMBER 31, 2022

What Are Hreflang Tags, and Where Do Issues Start With Them? As with any other written content, it’s easy to miss a typo or error. Some of the most common are: en for English es for Spanish de for German fr for French it for Italian pt for Portuguese. This article will explain hreflang tags and how to use them correctly.

SEO 90

SEO Customer Place 90

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. AI is a force multiplier for great writers.

Content Marketing 125

Content Marketing Fashion eCommerce Marketing 125

Martech

DECEMBER 13, 2021

Fact 2: You do not know what you do not know! As stated in the last article, “how many of us do not engage, use and reuse content daily.” ” Simply put, most of us engage with content at various levels every day. The question layer is a fundamental part of garnering content-based knowledge operations.

Management 119

Management Transform Energy Communications 119

Hubspot Marketing

MAY 16, 2022

From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. We'll explain what codecs are, why you need them, and how they make streaming high quality content possible.

Inbound Marketing 79

Inbound Marketing Marketing Marketers Video Marketing 79

AWeber

MARCH 17, 2022

Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email. But here’s a writer’s secret: Sometimes you have to write a bit before you’ll get clear about what you want to say and how to say it. So what is a “concise” email, exactly? That’s fine.

Copywriting 131

Copywriting Communications Email Marketing Marketing 131

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Let’s face it - social media marketing in 2023 is harder than ever. Brands with an engaged social media community will win audiences.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Sprout Social

APRIL 11, 2022

What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. So, what should you, as a social media marketer know to get started? What is web3? Consumer capitalism is about the production of identity through brands more so than strictly goods. What makes web3 different?

Branding 91

Branding Finance Entertainment Social Media Marketing 91

Search Engine Land

DECEMBER 6, 2022

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Schieler Mew, admin of the Google SEO Mastermind group on Facebook, posted this video explaining what he saw with over 200 SAB sites.

SEO 101

SEO User-Generated Search Marketers Customer 101

Neil Patel

SEPTEMBER 10, 2020

It can be a great way to monetize your content or sell to people outside your local area. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. What Is the Hreflang Tag? Let’s go a step further.

SEO 138

SEO User-Generated Shipping Digital Marketing 138

Hootsuite

JULY 18, 2023

Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more. What is social media interaction? Follows happen when a user chooses to follow your brand’s account or page in order to see your content in their feed.

User-Generated 92

User-Generated Communications Social Media Marketing Management 92

Hubspot Marketing

DECEMBER 29, 2023

Table of Contents What is programmatic SEO? How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO? A good example is Instacart , which allows Google to index all of its category and product pages. He says confusion makes sense.

SEO 115

SEO User-Generated CRM Manufacturing 115

Digital Marketer

JUNE 2, 2022

We all carry in our pockets everything we need to create, edit, and publish our own video content. . We wanted to hear from the consumers themselves what was important to them, so that we could help small businesses better understand where they should focus their limited resources. It makes sense. Why is Video so Effective?

Video Marketing 85

Video Marketing Marketing Marketers Retail 85

Search Engine Land

JULY 21, 2023

This is what keeps digital PR professionals like me working. Morally, it’s not a good idea to advise leukemia patients unless you’re medically trained. You want it to be clear on an About Us page who your experts are, why they are an expert and what part they play within the company, brand or website. First and foremost: links.

PR 89

PR User-Generated SEO Health 89

Hootsuite

APRIL 5, 2021

What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. What are the benefits of Clubhouse?

Social Media Marketing 131

Social Media Marketing Marketing Marketers Thought Leadership 131

Exposure Ninja

MAY 5, 2023

We believe that as marketing changes, every brand that relies on search or content for discovery will HAVE to have an AI marketing game plan if they’re to defend their existing market share. We have integrated generative AI into our digital marketing services on an opt-in basis and are offering this to clients that are a good fit for it.

Transform 52

Transform User-Generated Copywriting Digital Marketing 52

Hubspot Marketing

APRIL 13, 2023

In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props. We'll cover: What is a value proposition? Without it, buyers won't have a reason to purchase what you sell.

Food 144

Food Shipping CRM Branding 144

Search Engine Land

NOVEMBER 17, 2022

Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? For instance, “content marketing” might currently be en vogue. Sounds a whole lot like what we’re all doing today! And why is it important?).

Social Media Marketing 123

Social Media Marketing User-Generated Marketing Marketers 123

Hubspot Marketing

JULY 4, 2022

Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. Good Twitter Name Examples. The Real Madrid handle, with “en” indicates it’s the club’s official account in English, making it easy to remember and search. Do use short names.

Food 98

Food Fashion eCommerce Retail 98

Hootsuite

JUNE 29, 2020

Come in, do your tasting, stock up on your wine, and move en route.” With MSME Day just past us, we’re celebrating small businesses, the people who run them, and looking at the strategies they’re using to rebound from the impact of COVID-19. That was the ritual. Double down on your online reputation. Meet your customers where they are.

eCommerce 144

eCommerce Management Place Customer 144

Sprout Social

MAY 20, 2021

What is employee engagement? If folks are leaving your company en masse or your rate is rising year-to-year, chances are you have an engagement problem (among other issues). . # That said, they can help you understand firsthand what’s working at your company and what isn’t. Calculate your turnover rate.

Health 131

Health Communications Promotion Food 131

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. No signs of slowing down.

Branding 115

Branding Transform Gen Z Entertainment 115

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. What’s wrong is being inconsistent. But what about realise? What your social media style guide should include. That’s the comma before “and” in a list like milk, butter, and eggs.

Branding 145

Branding User-Generated Law Shipping 145

Sprout Social

MAY 11, 2020

Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. Relevant hashtags related to what you’re covering. As a result, it’s important to support other journalists and organizations by sharing and reposting their content. thanks for having me!

Entertainment 121

Entertainment Retail Place Branding 121

Moz

FEBRUARY 28, 2021

After the year we've all had, it's always good to check our sanity. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. What's driving the 40% drop in MozCast and, presumably, more competitive terms?

Finance 60

Finance Health SEO Management 60

Hootsuite

MARCH 28, 2022

The social media app features millions of new videos uploaded every day , and with each piece of content comes a new opportunity for users to react, chime in, go off, build connections, crack jokes, or just get weird. wee-oo wee-oo wee-oo uh oh this vid is so that the fire department is en route. It’s a beautiful thing. tears of joy.

User-Generated 92

User-Generated Social Media Marketing Branding Marketing Strategy 92

Hootsuite

OCTOBER 21, 2020

What about your competitors? Learn what your customers care about by engaging in online discussions. Listen to what people are saying. What other companies/founders are doing the same? B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Getting more engagement on your content will signal to these algorithms that your page is worth recommending. The only way to go viral is to have other people share your content.

User-Generated 96

User-Generated Promotion Price Management 96

Rock Content

MAY 31, 2023

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. It feels like we just heard the sound of a record scratch, huh?

SEO 66

SEO Analytics User-Generated Marketing Strategy 66