Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Try using a Facebook or Instagram ad to send users into a private conversation with your business. Automate the easy stuff.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Many Chat

JULY 13, 2022

The good news is that there’s a way to counter almost every reason why users no longer find your account interesting enough to follow. million Instagram users in the US alone. That’s a huge audience with massive potential, but attracting a genuine audience takes time and energy. Now let’s dive into how to fix these mistakes.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Buffer Marketing

JANUARY 11, 2023

We received a great user question on this very topic and will try our best to answer it in this edition of # AskBuffer. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Gen Z 127

Gen Z User-Generated Energy Education 127

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), The era of disregarded data is behind us, as we now possess the means to analyze information and generate personalized content simultaneously effectively. 64%), the U.K. (59%)

Gen Z 111

Gen Z Customer loyalty Transform Shoppers 111

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users. The information you provide needs to be user-centric, however.

SEO 113

SEO Gen Z User-Generated Advertising 113

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. Image courtesy of Anita Lettink.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Instead, discuss “How companies are using AI technology to implement lead generation strategies without lifting a finger.”

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

SocialPilot

APRIL 13, 2024

At a personal level, it enables users to maintain ties with friends, family, and acquaintances, irrespective of their location. Here, users can connect with peers, potential employers, and industry specialists. Connectivity and Networking Social media serves as a conduit for establishing personal and professional ties across the globe.

Health 112

Health Gen Z User-Generated Customer loyalty 112

Search Engine Land

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), The era of disregarded data is behind us, as we now possess the means to analyze information and generate personalized content simultaneously effectively. 64%), the U.K. (59%)

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Backlinko

FEBRUARY 15, 2024

As of 2023, TikTok has over 1 billion active monthly users. The algorithm takes into account several key aspects, like keyword usage, content quality, and user interactions. The FYP is TikTok’s dynamic homepage that constantly updates to provide users with new content every time they swipe. That’s around 17.5%

SEO 113

SEO User-Generated Analytics Gen Z 113

Faraday

APRIL 16, 2021

So, if you’re in the business of home renovation, DIY tools, residential energy efficiency, or HVAC, consider the following when marketing to millennials — a generation eager to take you up on your services. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Unbounce

APRIL 18, 2024

These tests focus on user experience and behavior to help identify which on-page elements encourage users to take action and which discourage them. This might mean swapping out page content for fresh messaging, changing design elements for greater appeal, or cutting unnecessary sections to get users to take action faster.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Hubspot Marketing

MAY 5, 2025

Generative AI tools like ChatGPT, Claude, and Gemini consume most of the oxygen in the AI discussion today. And in marketing, youre probably already experimenting with those models or AI marketing bots to generate specific content. These AI use cases have generated customer-facing benefits for some companies. But an AI agent?

Price 87

Price PR Gen Z User-Generated 87

Businesses Grow

DECEMBER 16, 2024

I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Neil Patel

NOVEMBER 26, 2019

Instead, I want you to focus your energy on how you can leverage these changes before your competition. And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Change #2: Future generations are more likely to be hooked on Google devices. So, what are these non-algorithm changes?

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145

Marketing Insider Group

JUNE 20, 2023

More and more users are asking TikTok and Instagram to answer their questions. But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? Gone are the days when Google reigned supreme, because social media search is on the rise.

Gen Z 105

Gen Z SEO User-Generated Shipping 105

Hubspot Marketing

AUGUST 18, 2022

GoPro doesn't just sell portable cameras, and Red Bull doesn't just sell energy drinks. To get out ahead of its competition, MasterCard became the first credit card company to allow its users to store their credit and debit cards on Apple Pay. Users can choose from their own playlists to determine what they'll listen to.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. So you don’t need an enormous budget to get started.

Video Marketing 111

Video Marketing Advertising Advertisers Entertainment 111

Martech

JUNE 8, 2023

Its value has also generated an ongoing debate among email marketers. Generation Z consumers and men are more likely to take brands up on their opt-out offers. But most preference centers aren’t terribly user-friendly. Or does it end up doing what you tried not to do? Now, guess what the top opt-out events are.

Gen Z 106

Gen Z Logistics Finance Energy 106

Duct Tape Marketing

MARCH 22, 2023

I mean, just the, you know, go back a generation and you never talked about mental health issues, right. And then along the way that anxiety becomes our activating energy, it becomes our oxygen. Plus, HubSpot's user-friendly interface sets you up for success from day one. Is there a real challenge cross-generationally? [18:00]

Health 94

Health Transform Gen Z Management 94

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 90

Marketing Strategy Gen Z Finance Social Media Marketing 90