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Where AI falls short in high-stakes B2B industries

Martech

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033. trillion by 2032.

PR 135
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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Hubspot Marketing

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Build your funnel based on the needs and preferences of the people you want to serve, rather than just duplicating what has worked for people in other markets in the past.

Customer 130
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Pulse Report 8.26.24 

Set Up

Catch up on Ketchup Ads Heinz launched its first-ever global marketing campaign with Wieden + Kennedy. “ What can marketers take away from this adaptability + energy? The host will always accept the bottle of wine you bring.” Does providing spec work make you more competitive? It’s a lot of time + money.

Finance 52
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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Here is an interesting take that Jocelyn Chan , the global marketing communications manager at TrusTrace , shared in the Contentoo-HubSpot study. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts.

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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

While quite productive for the book, I had little energy left for blog posts. For this reason, I write about doing business because it is active full of potential for robust and vital energy. It takes too much mental energy to maintain a conscious awareness of differences in products. That was a serious omission.

Energy 59
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Content Diversification Leads to Greater Revenue Gains

Adobe Experience Cloud Blog

The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. Bonus: It saves you and your sales team time and energy, as you won’t have to spend so much time aggressively selling. People are busy.

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Global Expansion Into New Markets | How to Grow Your Business

Adobe Experience Cloud Blog

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.