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The future is niche: a brand guide to popular niche communities

Sprout Social

Reddit is full of subreddits related to energy drink heavyweight Red Bull , specifically about its related sports empire. Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. This is particularly true of lifestyle communities.

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Visual Storytelling: 10 Stunning Examples to Inspire You

Hubspot Marketing

The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house. Authenticity Whatever story you‘re trying to tell needs to come from a genuine place. Boud took gorgeous photos of an unusually empty Sydney Opera House , a site most people may never see again.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place.

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

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Are AI tools shaping your intentions more than you realize?

Martech

Emotional energy? When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject. For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws. Are there societal or ethical costs?

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How to maintain authenticity in your social media strategy — even with AI

Hubspot Marketing

While she usually uses it in an accounting context because thats her zone of genius, Ive found it applies in so many other places including AI. It usually feels generic and removes all the energy from your voice. Your voice with all its quirks, edges, and energy is what cuts through. Legal, financial, or health claims.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

SEO-optimized articles capture targeted search traffic from community members actively seeking recreation solutions, placing your center in front of high-intent prospects. It directly brings your recreation center's energy, expertise, and community spirit to potential members.