The future is niche: a brand guide to popular niche communities
Sprout Social
APRIL 21, 2025
Reddit is full of subreddits related to energy drink heavyweight Red Bull , specifically about its related sports empire. Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. This is particularly true of lifestyle communities.
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