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How live social shopping is driving brand results

Sprout Social

You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues. To keep the energy high throughout the event (and make it feel less like a one-sided sales pitch), consider including audience interaction moments like polls, contests and giveaways.

Branding 122
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Nature’s inspiration for transforming your marketing plan

Martech

The innovation and learning that emerges from the top layer drives commerce’s energy. Incorporating major new technologies. Preparing to serve new generations of “buyers and hires.” Commerce’s role to is resource the other layers — above and below. Initiatives for these longer layers include: Brand strategy.

Transform 121
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Why marketing success requires failure (and how to handle it)

Martech

Maybe the boss doesn’t like failure, either, and one failed test could mean the end of trying new things. Whatever the reason, we hesitate to invest time, energy and souls in something new because we think we’ve wasted all those resources. It might not be just their own fear of failure.

Marketing 129
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How to introduce AI into your advertising in 2024 and beyond

illumin

In short, Predictive AI does the un-fun work so advertisers can focus their energy on the parts of their job – creating. When introducing AI into your advertising strategy, it’s important to consider where new technology can add the most efficiency with as little disruption as possible.

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The state of marketing operations professionals is OK, but it’s going to get much, much better

Chief Martec

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. This is a key question when looking to implement a new technology solution or embrace a new philosophy.

Transform 134
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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. The bipartisan bill is the U.S.

Law 130