Rock Content

MAY 24, 2024

Generative tools already appear in most marketing routines , filling a number of roles. Understanding Generative AI What is generative AI, and how does it work? As a type of artificial intelligence , generative AI is software that can create brand-new content from user inputs.

Transform 79

Transform Finance User-Generated Energy 79

Buffer Marketing

APRIL 11, 2024

  Unlike software, your staff, board members, interns, and volunteers have finite attention, energy, and emotion. You risk asking for too much time from your talented, generous people, who may eventually switch off their “yes” in favor of a less demanding role. Crankiness. They automate repetitive tasks.

Energy 114

Energy Marketing Marketers Direct Mail 114

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Make sure your site provides an accurate representation of your brand and the products/services you offer.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Buffer Marketing

APRIL 24, 2024

Organic social media is all the freely posted content that any user can post to social networks. That consistent presence is what builds loyalty and helps you generate revenue, as in the case study of Contour Cube. What is organic social media? What is paid social media?

User-Generated 109

User-Generated Health Social Media Marketing Thought Leadership 109

AWeber

FEBRUARY 15, 2024

With leads at a premium, having a lead-generation machine in place is more important than ever. By the end, you’ll have a step-by-step manual for generating Facebook leads to plug into your business. Generating leads on Facebook: common questions What’s the appeal of Facebook Lead Ads? were also regular users of Facebook.

User-Generated 96

User-Generated Advertising Advertisers Finance 96

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Video Marketing 129

Video Marketing Branding User-Generated Millennials 129

Sprout Social

MARCH 30, 2023

The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy.

Energy 113

Energy User-Generated PR Shipping 113

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. They Are Versatile.

Energy 145

Energy Manufacturing Retail User-Generated 145

Use Insider

DECEMBER 16, 2023

Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. That way, you have everything you need to know about your customers in one place, without missing key details. What is customer targeting? The customer’s reachable channels.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Sprout Social

JULY 21, 2022

Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. Users can like, share, comment on posts and follow other users and businesses. Curate and promote user-generated content via branded hashtags. Social networking sites.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Neil Patel

NOVEMBER 19, 2021

How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. Lead generation is a kind of “catch-all” term for the strategies you can use to generate new potential customers for your business. We can break the lead generation process into two parts. A/B Test Your CTAs.

B2C 141

B2C User-Generated Energy Promotion 141

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. Image courtesy of Anita Lettink.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Buffer Marketing

JULY 31, 2023

Repurpose your content on multiple social media platforms Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best social content they may have missed the first time you posted. Give these strategies a try and see how they help you grow your social media presence!

User-Generated 93

User-Generated Social Media Marketing Energy Marketing Strategy 93

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  If you have a personal profile, users will only be able to add you as a friend.   Facebook says that users value accurate, authentic content.

User-Generated 106

User-Generated Social Media Marketing Millennials Analytics 106

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Let me give you an example. That includes: Text.

eCommerce 139

eCommerce Retail User-Generated Pharmaceutical 139

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. They use more energy over a shorter time and yield results and insights fast. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hubspot Marketing

SEPTEMBER 19, 2023

Pro tip: Open up a dialogue to tap into your team’s collective expertise, generate valuable insights, and foster a sense of shared ownership. This helps a team save an immense amount of energy and time, allowing you to hit the ground running with a solid project management plan in place. We’re happy to have you here!

Energy 111

Energy Communications Logistics Management 111

Hootsuite

JUNE 29, 2021

billion active social media users across the globe. With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. Consider that 83 percent of Instagram users say they discover new products on the platform.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hubspot Marketing

DECEMBER 12, 2022

After all, no one wants to dedicate their time, energy, or budget into something with little return. That said, it's hard to ignore the hype around TikTok, its fantastic engagement rate , and its massive user base. Promote products. Generate website traffic. TikTok surpassed 1 billion monthly active users in 2021.

Branding 130

Branding Key Performance Indicator Energy User-Generated 130

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Identify repeat problems Complaint management systems allow users to zoom out and identify patterns and repeated issues by organizing complaints in a centralized place.

Management 99

Management Branding User-Generated Energy 99

Hubspot Marketing

JULY 11, 2023

This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. Google’s embrace of experience dovetails nicely with its existing guidelines and approach to providing users with extra details to answer their questions more accurately. What does it mean for publishers?

Branding 93

Branding User-Generated Thought Leadership PR 93

Use Insider

DECEMBER 13, 2023

Generative AI for customer experience: what does it even mean? Generative AI” refers to when you use a prompt (such as “Write a blog post about omnichannel marketing) to get the desired outcome: your finished blog post. Here are the top nine: It helps make your entire team more productive and efficient.

Customer 52

Customer User-Generated Customer Journey Transform 52

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. For e-commerce sites, this meant rewarding those that produced non-product specific content only.

SEO 113

SEO Gen Z User-Generated Advertising 113

Lynton Web

MARCH 7, 2024

HubSpot Reporting Basics Reporting is not merely the act of generating charts and graphs. User-Friendly Interface One of HubSpot's standout features is its user-friendly interface. Automated Reporting HubSpot allows for automated report generation and distribution. Let’s dig in.

Customer Acquisition 104

Customer Acquisition User-Generated Analytics Customer Journey 104

Hootsuite

JANUARY 23, 2024

Before we dive into our list, let’s talk about why you might want to use LinkedIn marketing tools in the first place. Scheduling content Scheduling content on LinkedIn allows you to focus your energy on creating quality posts, articles, and job listings. decision makers who can purchase your product or service) at the right time.

CRM 85

CRM User-Generated Marketing Marketers 85

Sprout Social

FEBRUARY 6, 2023

Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

User-Generated 96

User-Generated Social Media Marketing eCommerce Communications 96

Search Engine Land

JUNE 16, 2023

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Don’t assume your competitors have all the answers.

Whitepaper 97

Whitepaper eBook User-Generated B2C 97

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. So you don’t need an enormous budget to get started.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Sachs Marketing Group

AUGUST 26, 2022

Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. Multichannel marketing is the use of multiple channels to promote and sell products or services. Paid ads: Reach potential customers who are searching for products or services like yours.

SEO 98

SEO Energy Advertising Advertisers 98

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

MAY 21, 2024

I have a crystal clear picture of my target audience, speaking clearly and speaking only to them, treating every piece of content as an experiment, and spending my energy doing things that prioritize long-term income. I used this to create my user personas. The secret? Recognizing which audiences to ignore is crucial.

Fashion 56

Fashion User-Generated Promotion Energy 56

Backlinko

FEBRUARY 15, 2024

As of 2023, TikTok has over 1 billion active monthly users. However, showing up in the right places on TikTok is easier said than done. The algorithm takes into account several key aspects, like keyword usage, content quality, and user interactions. However, good TikTok SEO doesn’t just grow your visibility on the platform.

SEO 94

SEO User-Generated Analytics Gen Z 94

Hubspot Marketing

AUGUST 26, 2022

It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Why This Landing Page Works: Clean Interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial's details and benefits.

eBook 145

eBook User-Generated Transform Health 145

Hubspot Marketing

AUGUST 9, 2023

For instance, don’t make a presentation on the “best lead generation strategies.” Instead, discuss “How companies are using AI technology to implement lead generation strategies without lifting a finger.” Or add your own perspective, “How to seal a 1M deal: Our five best lead generation strategies.”

Neuromarketing 87

Neuromarketing Gen Z Energy Transform 87

Hubspot Marketing

FEBRUARY 22, 2023

The problem is these magnets can take a lot of time and energy to produce. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Picking a broader topic may get you more contacts, but those contacts may not be quality leads interested in your product or service.

eBook 145

eBook Finance User-Generated Transform 145