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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. In a typical user flow, prospects arrive at landing pages via ads, and the landing page should convince them to take the next best action in the marketing journey.

Place 117
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How to Get More Google Reviews: 9 Proven Tips

Backlinko

This is a free business listing that appears in places like Google Maps and Search. Share Your Google Review Link Share your Google review link everywhere users may see it so they can easily leave you a review. Alternatively, use Semrushs free Google review link generator. We recommend using the short link, as it looks cleaner.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumptioncomparable to the carbon emissions of the airline industry. Advertising is no exception.

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How live social shopping is driving brand results

Sprout Social

52% of European and 64% of Latin American users attend live shopping events at least once a month. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). Forty-three percent of U.S.,

Branding 122
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.

Branding 109
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Lead generation?

Branding 112