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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Pepsi’s logo has evolved over the years, but always maintained its core identity.

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3 ways to turn tariff turmoil into marketing gold

Martech

Dig deeper: In a world oftariffsand turmoil, marketing’s insight is a superpower If you aren’t ready to take your product to a new market, sourcing employees globally helps reduce costs without compromising quality. When markets fracture and trade barriers rise, vision separates survivors from thrivers.

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How Content Marketing & PR Combined Can Generate Leads

Hubspot Marketing

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. PR budgets are also growing as companies look to keep existing connections strong — in the U.S. How Content Marketing and PR can Work Together.

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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly. You can also have AI read the tonality of someone’s responses, allowing you to respond at the energy level that someone is inputting.” You can also localize ads, product marketing assets, and SEO content.

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Increase Productivity in Your Workday (Without Losing Your Mind)

Adobe Experience Cloud Blog

It can tank your productivity before you’ve even begun your day. Here are three things you can do as soon as you get into work to increase productivity. The workaround for this is to anticipate a PR crisis before it grows into your worst nightmare. Your calendar is your best friend when it comes to productivity.

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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

The video exudes a welcoming spirit—the kind of energy that makes nervous new students feel at ease on a new campus. With on-site interviews of parents and students, B-roll, drone footage and uplifting music, the production quality is especially impressive and illustrates the campus’ beauty.

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