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5 ways to get your B2B buyers to care in 2025

Martech

Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. Example Instead of downloading another whitepaper, why not host a live “office hours” session where prospects can ask industry experts real-time questions?

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. For instance, if posts on one platform generate more leads than others, focus more energy there. Video Source Once you have the data, use it to adjust your strategy.

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

But one company sent me a physical mailing that said, you Edelman at this address can save 20% on your annual energy bills. They calculate how much energy those panels can generate based on my longitude and latitude, the east west orientation of my roof. (05:03): 05:03): They even had tree cover examples in there.

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Top 5 Growth Strategies for Agencies in 2025

Set Up

If you are not a specialized Agency, understanding what disciplines are important in your industry could help determine where you invest energy and resources. #2 Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry.

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The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

Hubspot Marketing

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. But if your audience is invested in YOU your unique expressions, humor, and energy an AI clone isnt a real substitute.

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Using AI for social media content: Dos and don'ts

Welcome Software

You can take a blog post, podcast, YouTube video, or a whitepaper and ask AI to transform it into an entirely different piece of content for your different social media platforms. This saves you time, really helps with consistent messaging, and keeps that content pipeline looking very healthy (without having to start from scratch).

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Ways to grow your email list: Giveaways and contests Events: webinars, conferences, networking chats Gated content: Guides, e-books, demos, whitepapers, Free trials Email testing Part of planning out any email campaign should be determining what A/B testing you plan to do.