This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. Example Instead of downloading another whitepaper, why not host a live “office hours” session where prospects can ask industry experts real-time questions?
Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. For instance, if posts on one platform generate more leads than others, focus more energy there. Video Source Once you have the data, use it to adjust your strategy.
But one company sent me a physical mailing that said, you Edelman at this address can save 20% on your annual energy bills. They calculate how much energy those panels can generate based on my longitude and latitude, the east west orientation of my roof. (05:03): 05:03): They even had tree cover examples in there.
If you are not a specialized Agency, understanding what disciplines are important in your industry could help determine where you invest energy and resources. #2 Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry.
You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. But if your audience is invested in YOU your unique expressions, humor, and energy an AI clone isnt a real substitute.
You can take a blog post, podcast, YouTube video, or a whitepaper and ask AI to transform it into an entirely different piece of content for your different social media platforms. This saves you time, really helps with consistent messaging, and keeps that content pipeline looking very healthy (without having to start from scratch).
Ways to grow your email list: Giveaways and contests Events: webinars, conferences, networking chats Gated content: Guides, e-books, demos, whitepapers, Free trials Email testing Part of planning out any email campaign should be determining what A/B testing you plan to do.
Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. So, yeah, we’re at the place where I think a lot of our creative energy and a lot of our production energy is now turning toward the enterprise motion just because of foundation is been laid so well.
Basically, the tools help you identify what is working and where your energy should be. Identify your target audience and their behaviors, and meet them where they are at, investing in your energy where it matters most. Having comprehensive data will allow you to make informed decisions on budget allocation and optimize ROI.
Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. As much as I can be a positive energy exchange. And to me, like, if I can go four out of five days where everything is a positive energy exchange, there’s gonna be a negative energy exchange. And it just.
While many content leaders get frustrated by complex organizations, she finds energy in working through these challenges. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Letting, like, the energy follow. It’s the thing most people hate.” (05:37) Tim Metz [00:42:04]: Yeah.
Value-driven content: Share relevant articles, case studies, or whitepapers that demonstrate your expertise and provide solutions to their pain points. By identifying patterns and trends, you can make smart decisions about where to focus your energy, which tactics are working, and where there’s room for improvement.
Listen — map the buyerverse A prospect from a national food packaging company visited the website and browsed several product pages, including energy-efficient case erectors and modular conveyor systems. The sustainability lead was sent a whitepaper on how the same systems reduced emissions by 30% in a similar facility.
If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, whitepapers, and videos that reference it. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy.
That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. What used to take a full day now takes two hours, allowing our team to redirect energy into strategy. AI systems can analyze and summarize internal data sets, too.
Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. whitepapers and find out how to set the new benchmark for your industry. 13:00 ) Heike focuses Microsoft Advertisings content on the middle and bottom of the funnel. Book a consult now at animals.co/whitepapers
Writing a book takes a monumental investment of time, energy, and resources. Making It Happen Our latest whitepaper offers tips for breaking into the publishing industry and becoming a published author. Have you ever dreamt about writing and publishing a book? Would you like to chat more about becoming a published author?
We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. But most people don’t have the time or energy to commit to something that requires too much upfront. Or, if you’re promoting a whitepaper, offer an executive summary that’s easier to skim for key insights.
Assets created by public relations teams — such as press releases, whitepapers, or eBooks — are often posted on news sites or shared with industry publications to reach an audience that’s already listening. Consider a whitepaper used by PR teams and then reposted as a blog and social media link by content marketers.
For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a whitepaper for a medical equipment manufacturer. When you outsource content production, the agency takes on these costs. Tightly regulated content.
billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right?
Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. The same approach to spring cleaning your home also works for your marketing efforts. Make sure your home page clearly communicates your corporate distinction.
Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. At Marketo, we post to our company blog every single business day – usually, that means five times a week.
Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing whitepaper or blog post will disappear. Now you need to make sure it reaches them!
Your content expertise goes far beyond whitepapers and blogs, and includes the ability to manage video and webinar programs. You have lots of energy and get excited by being a revenue champion for the organization. Qualifications: Marketo is a high-energy, hard-charging, high-performance company!
How can small companies with a very limited budget, time and energy on their hands compete with complete in-house content marketing departments? If you create a whitepaper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. A: I think everyone is doing content marketing.
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a whitepaper, or a how-to video. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. And many of them do just that.”.
Leverage, a paid research report, whitepaper, or an e-book to collect on your customers’ relationship currency. They’ll consume a lot of interesting content; however, they’ll waste time and energy to avoid sharing their personal information. Offer Only High-value Gated Content.
It doesn’t have to take a huge amount of time and energy to create content that generates leads. If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or whitepaper. Are you feeling your well of content marketing inspiration running dry?
This could include: Templates Webinars Videos eBooks Whitepapers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, whitepaper, or an eBook to collect on your customers’ relationship currency. Hungry for more?
All your energy, time, and effort invested into the relationship are about to pay off spectacularly. One of the biggest deal killers (aside from timing of course) is being blindsided late in the sale cycle without a solid game plan. Imagine this, after months and months of dating, the time has come for you to propose. Know When to Move On.
This frees their time and energy to focus on more strategic and higher-level tasks, ultimately leading to a more efficient and effective marketing team. Use AI to stay focused on strategy — not busywork AI technologies like ChatGPT are making significant progress in addressing the MOps talent shortage.
Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. He hosts the Social Media Marketing podcast and is the author of Launch and Writing WhitePapers.
The Capital Group puts love (aka time and energy) into its Friday email newsletters – and it has over 30,000 subscribers to show for that love. The takeaway: If you’re going to launch a newsletter as part of a content brand, be prepared to invest enough time and energy – over and over – to make it outstanding.
Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences. Whitepapers. Quick Takeaways. Content/channels for the awareness stage: Blog posts. Social media.
Using form-protected content like ebooks, webinars, or whitepapers that sit behind a “gate” helps you collect first-party data. Invest energy into understanding engagement. “This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”. Reimagine your preference center.
You’ll only focus your energy and resources on platforms that could give you a good return on ad spend (ROAS). A few ways to help you establish your authority include: Create valuable resources: Resources like blog posts, case studies, and whitepapers can showcase your expertise and build authority.
Lead magnets can include: Ebooks Whitepapers Infographics Reports or studies Webinars Pick a type of email campaign There are several types of email campaigns marketers can run, each with benefits and drawbacks. This content should be relevant to your product and industry and offer value to your potential customers.
So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Another option is Gartner , a site that has research and predictions on IT, infrastructure, and enterprise architecture for insurance, manufacturing, media, banking, and energy industries, to name a few.
In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.
For example, Emerson A/B tested two subject lines for a free trial email with a whitepaper: Control: Free Trial & Installation: Capture Energy Savings with Automated Steam Trap Monitoring. Variable: [WhitePaper] The Impact of Failed Steam Traps on Process Plants. Preview text.
For example, we can spin up landing pages with forms that provide access to an ebook, guide, or whitepaper. But there is a rule-of-thumb that we can pull from this example: If your product is simple with super easy setup and low energy commitment , aim for direct acquisition and use supporting content for activation and retention.
Whitepapers and case studies. It can take a bit of time and energy to get the ball rolling, but once you set up a system with a blogging service, you’ll never want to go back to writing your own content again. Aggregated industry information and studies that save readers time by not having to hunt it down.
Content Creation Blogs, social media posts, whitepapers, YouTube instructional videos, and more are all examples of content you can create to get organic (free) traffic to your website. Create a Strategy that Works For You The best SEO strategy is one that you have the time and energy to implement now and consistently work at.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content