Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Enhanced virtual reality: Immersive VR experiences indistinguishable from reality. User-generated content curation: Curating and enhancing user-generated content in games.

Transform 92

Transform Entertainment User-Generated Education 92

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. Many martech users may not benefit from using a given platform. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work.

Marketing 93

Marketing Marketers Communications New Technology 93

Martech

FEBRUARY 14, 2024

Meanwhile, third-party data is set to go extinct as tech companies and regulations limit its availability. Dig deeper: Alternatives to third-party cookies: The state of play As a result, identity resolution is critical to marketing success and essential for compliance with data privacy laws.

Law 105

Law Personalized Marketing Branding Marketing Strategy 105

Search Engine Land

APRIL 9, 2024

After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn: Opt for multi-image posts for maximum engagement. Key findings. Prioritize video content to increase the likelihood of your posts being shared on LinkedIn. Why we care. Video posts. Poll posts.

Analytics 113

Analytics Branding Management Search Marketers 113

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Increased ROI.

Copywriting 121

Copywriting User-Generated CRM Marketing 121

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Let’s dig into it. This was previously a huge challenge.

Shipping 100

Shipping User-Generated CRM Promotion 100

Search Engine Land

APRIL 26, 2024

Dive into your data SEO often overlooks the valuable data gathered by customer-facing departments like sales and support. Platforms such as Salesforce and Microsoft Dynamics offer rich insights into customer needs and behaviors, making them essential tools for SEO. One way to do this is through review platforms.

Product 89

Product SEO Gen Z Transform 89

Search Engine Land

FEBRUARY 16, 2024

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). What is Foshpa? Getting started. What Snapchat is saying.

Advertising 101

Advertising Advertisers Analytics Management 101

Search Engine Land

MARCH 27, 2024

By analyzing historical data, these models assign numerical values to each component of the marketing mix in relation to total sales, requiring statistical methods to assess individual marketing activities and external factors. This makes it a highly effective tool for enhancing measurement strategies.

Marketing Mix 108

Marketing Mix Marketing Marketers Price 108

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it.

SEO 105

SEO Gen Z User-Generated Entertainment 105

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. In what ways can AI enhance personalization efforts? Personalization.

Transform 103

Transform Analytics CMO CRM 103

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. What is Data Portability API?

Digital Marketing 112

Digital Marketing Marketing Marketers Advertising 112

Search Engine Land

FEBRUARY 14, 2024

Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. They provide personalized interactions through data analysis, ensuring consistency and accuracy in information. Take Coca-Cola, for example. See terms.

User-Generated 114

User-Generated eCommerce Social Media Marketing Copywriting 114

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

SEO 128

SEO User-Generated Transform Market Trends 128

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Looking to take control of your data? Click here to download!

Customer 90

Customer User-Generated CMO Analytics 90

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Each plays a critical role in enhancing decision-making, optimizing operations and driving innovation.

Transform 120

Transform User-Generated Analytics Market Trends 120

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Transform 111

Transform Manufacturing Pharmaceutical Analytics 111

Search Engine Land

FEBRUARY 8, 2024

Manual source platform. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience analysis. Dimensions are characteristics or properties of your data. Manual medium. Manual source / medium. Manual term.

Analytics 134

Analytics Search Marketers Marketing Marketers 134

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g., monthly, quarterly or bi-annually).

Customer Acquisition 117

Customer Acquisition User-Generated Marketing Marketers 117

Martech

FEBRUARY 7, 2024

AI is incredibly good at gathering and analyzing huge volumes of customer data. But the competitive value of AI in business lies in how it meshes with your existing tools and processes, transforming data and technology architecture into competitive assets. Take HubSpot and Lavender AI, for instance.

Transform 121

Transform CRM Finance Communications 121

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust.

Customer 97

Customer Finance PR CMO 97

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Gen Z 111

Gen Z User-Generated SEO Millennials 111

Search Engine Land

APRIL 18, 2024

You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Third-party cookies, which pass data from your website to external parties (like ad platforms) to your site to paint a picture of the user and user behavior, are what’s disappearing. Data collection is changing.

Transform 91

Transform CRM Analytics Advertising 91

Search Engine Land

OCTOBER 12, 2023

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. Multiple data source connections.

CRM 125

CRM Management Communications Place 125

Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. Why we care. Why we care. Filter performance metrics by audience segment.

Analytics 111

Analytics Advertising Advertisers Search Marketers 111

SmartBrief - Marketing

FEBRUARY 20, 2024

By prioritizing mobile optimization, companies can significantly increase their engagement, conversion rates and enhance user experience. The essence of mobile strategies is precisely leveraging the ubiquity of mobile devices to enhance every aspect of the user experience.

Marketing Strategy 100

Marketing Strategy Marketing Marketers SEO 100

Search Engine Land

FEBRUARY 23, 2024

Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Predictive analytics. Real-time campaign optimization.

Finance 119

Finance Health CRM New Technology 119

Customers.ai

JANUARY 26, 2024

By capturing site visitor data, marketing and sales teams can build warm lists, expand and enhance remarketing campaigns, and reach high-intent shoppers in ways they never could. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform.

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Key Performance Indicator 104

Key Performance Indicator Transform Marketing Mix Marketing 104

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. The strategic use of GA4 is crucial in this process.

Transform 109

Transform Finance Marketing Marketers 109

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. The outcome?

CMO 111

CMO Marketing Marketers Analytics 111

Set Up

APRIL 23, 2024

AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights. From optimizing ad targeting to delivering personalized content, AI empowers marketers to make data-driven decisions quickly. The right tools help marketers dive deeper into consumer data and uncover valuable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Scoop.it!

APRIL 11, 2024

5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy Image sourced from ON24 ALT: Percentages of businesses and audiences leveraging webinars Enhanced Audience Engagement Enhanced audience engagement is the biggest benefit of a content marketing webinar strategy.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Search Engine Land

OCTOBER 24, 2023

While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget. Here’s an example: Prompt : “Let’s say you’re a startup that helps people quickly enhance old slides and old photographs using AI. Include any special days and/or holidays you would also like for the spreadsheet to include.

Content Marketing 123

Content Marketing User-Generated Marketing Marketers 123

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. Looking to take control of your data? Click here to download!

Copywriting 98

Copywriting User-Generated Customer Product 98

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. The introduction of a dedicated post-only feed could help brands enhance their reach. Post only feeds. Product tagging. Why we care.

Product 124

Product Promotion Branding Search Marketers 124

Search Engine Land

DECEMBER 11, 2023

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced conversions. Enhanced conversion integration. Why we care.

Analytics 116

Analytics Advertising Advertisers SEO 116