Businesses Grow

OCTOBER 12, 2022

I am endlessly fascinated by Gen Z. Every generation is different. Connecting in these spaces will require efforts to entertain and captivate far beyond any marketing we’re doing today. The post Why Gen Z is hiding out in digital campfires appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Gen Z 141

Gen Z Entertainment Customer Acquisition Branding 141

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 115

Gen Z Entertainment User-Generated Retail 115

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Only 14% mentioned Twitter and 13% said Clubhouse.

Gen Z 135

Gen Z Influencer Marketing Entertainment Marketers 135

illumin

NOVEMBER 19, 2024

Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). Michael is known and beloved among his 2.6

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” That’s why we gravitate toward content that teaches, entertains or makes us feel seen.

Millennials 74

Millennials Gen Z Entertainment User-Generated 74

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Every generation in their younger stages finds something to be passionate about. Be digital. Get creative.

Gen Z 59

Gen Z Millennials Entertainment Health 59

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 111

Gen Z Millennials Shoppers Price 111

Sprout Social

MAY 14, 2025

From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. The report also found that approximately one in five Australians creates social media content to generate income.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5 of its daily users aged between 13 and 24.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.

Gen Z 118

Gen Z Fashion Entertainment Marketers 118

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z 70

Gen Z Millennials User-Generated Advertisers 70

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z 96

Gen Z Millennials Health Entertainment 96

Buffer Marketing

OCTOBER 16, 2023

Reddit TV and Movie Discovery Report Reddit publishes a report on its role in TV and movie discovery within the app, highlighting the platform's influence on entertainment choices. Update your Google Business Profile to include all your active social media links.

Gen Z 126

Gen Z Health User-Generated Entertainment 126

Marketing Insider Group

JUNE 24, 2025

Social media is no longer just a place to connect with friends or scroll for entertainment. Real-time demos and entertaining shoppable content are blurring the lines between entertainment and retail. Gen Z is setting the pace for how social commerce evolves. Live shopping and short-form video are skyrocketing.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

illumin

AUGUST 27, 2024

This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. Social commerce is when e-commerce is facilitated by social media.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. In another video, a team member gives a Gen Z-inspired tour of their Glasgow office.

Gen Z 89

Gen Z Branding Retail Education 89

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations.

Gen Z 100

Gen Z User-Generated Marketers Marketing 100

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

JULY 1, 2025

Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love. Niche: Comedy, lifestyle, entertainment Liam Dowling is an Australian content creator known for his comedic sketches and lifestyle videos. Male Australian TikTok influencers 20.

Branding 87

Branding Fashion Food Gen Z 87

Search Engine Land

AUGUST 8, 2024

With views and engagement climbing, consumers rely on video for information, not just entertainment. The attention span of the Gen Z generation is down to 2.8 Users are consuming more video than ever, with 92% watching videos each week, according to Statista. Educational content. Product reviews.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Entertainment and e-commerce The founder of UK vegan sweets brand Candy Kittens, Jamie Laing, knows how to capture an audience. What is live social shopping? Louise, Doll Beauty and BPerfect acting as co-hosts.

Branding 118

Branding Gen Z Energy Shoppers 118

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 132

Gen Z Millennials Branding Transform 132

Hubspot Marketing

JUNE 24, 2025

This can lead to a lot of waste and unused products, which is a problem for Gen Z and other sustainability-minded consumers. Will it entertain them, or offend them? Social commerce means consumers are buying trendy items they see on TikTok or Instagram, only to have them fall out of favor weeks later.

Gen Z 78

Gen Z Branding Pharmaceutical Fashion 78

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Influencer Marketing 77

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98