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None of them quite compare to what we’re seeing with GenZ. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. GenZ: The new powerhouse in the consumer market Consider this: GenZ overtook Baby Boomers in full-time roles this year.
Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach GenZ and Gen Alpha is doing themselves a disservice. Which platforms does GenZ use and why? Data backs this up.
Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from GenZ to Baby Boomers. GenZ: The Digital Natives’ Playground Let’s kick things off with the youngest consumer crowd on the block – GenZ.
Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to GenZ is no different. We’ve seen GenerationZ coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to GenZ it’s time to get to know your audience.
General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. Image Source What can you do as a marketer?
I’ve been accused of being obsessed with GenZ! GenZ is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of GenZ elected to Congress! And why not? As marketers, we better pay attention. Faux-stalgia! Reactive social listening.
They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities. That number climbs even higher for GenZ.
I am endlessly fascinated by GenZ. Every generation is different. Connecting in these spaces will require efforts to entertain and captivate far beyond any marketing we’re doing today. The post Why GenZ is hiding out in digital campfires appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
There’s no question about it: GenZ is built different. But the definition of who qualifies as GenZ varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to GenZ vs. Millennials. How to market to GenZ: 7 best practices.
In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
Your boss is about to ask you how to market to GenerationZ. You know GenerationZ is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to GenZ. Everything you need to know about GenerationZ.
To be honest, GenZ can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 GenZ Myths, Debunked. GenZ is obsessed with fast fashion.".
Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. GenZ are hard to please Younger generations are usually a key demographic for retailers. But in 2024 GenZ is a difficult advertising target.
A 2022 study by Spotify found that 80% of GenZ consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to GenZ consumers about their social media habits. Only 14% mentioned Twitter and 13% said Clubhouse.
Further, younger generations are the most impacted, with 90% of GenZ and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of GenZ and 74% of Millennials). Michael is known and beloved among his 2.6
Collaborations with influencers or creators can significantly amplify your reach and resonate with GenZ and Millennial audiences. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5 of its daily users aged between 13 and 24.
After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as GenZ sauntered into the limelight. We built the culture GenZ now thrives in.” That’s why we gravitate toward content that teaches, entertains or makes us feel seen.
For years, Millennials and GenZ sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Every generation in their younger stages finds something to be passionate about. Be digital. Get creative.
Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include GenZ , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many GenZ and millennials with 47% of GenZ and 56% of millennials planning to participate in this trend in 2024.
For many brands today, marketing to GenZ might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: GenZ’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?
From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. The report also found that approximately one in five Australians creates social media content to generate income.
The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.
We surveyed 500 British and Irish consumers comprised of: GenerationZ (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on GenerationZ and social media. As the most tech-reliant group, GenZ and social media are almost synonymous. Be transparent and authentic.
Snapchat predominantly reaches GenZ and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to GenZ and millennials, two groups with a combined $5 trillion in spending power. GenZ users create more content, taking 1.4
Our analysis of additional syndicated data reveals that young Hispanics comprised of GenerationZ and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.
Social media is no longer just a place to connect with friends or scroll for entertainment. Real-time demos and entertaining shoppable content are blurring the lines between entertainment and retail. GenZ is setting the pace for how social commerce evolves. Live shopping and short-form video are skyrocketing.
Reddit TV and Movie Discovery Report Reddit publishes a report on its role in TV and movie discovery within the app, highlighting the platform's influence on entertainment choices. Update your Google Business Profile to include all your active social media links.
“GenZ Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do GenZ, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.
This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. It found that 20% of GenZ expected same-day delivery and that 60% of them were willing to pay extra for it. Social commerce is when e-commerce is facilitated by social media.
The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for GenZ. Note: This method isnt reserved for GenZ. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. In another video, a team member gives a GenZ-inspired tour of their Glasgow office.
These days, its a one-stop shop for everything from entertainment to how-to videos. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily GenZ , YouTube remains a popular platform for users across generations.
Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love. Niche: Comedy, lifestyle, entertainment Liam Dowling is an Australian content creator known for his comedic sketches and lifestyle videos. Male Australian TikTok influencers 20.
Unsurprisingly, video content's current popularity is due in part to millennial and GenZ consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.
With views and engagement climbing, consumers rely on video for information, not just entertainment. The attention span of the GenZgeneration is down to 2.8 Users are consuming more video than ever, with 92% watching videos each week, according to Statista. Educational content. Product reviews.
TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into GenZ audiences and leverage short-form video. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers.
Like QVC for GenZ, brands and influencers can showcase their products via a livestream shopping platform. Entertainment and e-commerce The founder of UK vegan sweets brand Candy Kittens, Jamie Laing, knows how to capture an audience. What is live social shopping? Louise, Doll Beauty and BPerfect acting as co-hosts.
“How do I talk to GenZ?” “GenZ isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ GenZ matters more than Millennials.” After all, being a social influencer and being part of GenZ is often one and the same.
Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. TikTok is expected to reach 35 billion users by 2029.
What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to GenZ or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.
Brands targeting GenZ and younger Millennials may need to prioritise other platforms. Brands targeting GenZ and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach GenZ and Millennials.
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions.
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , GenZ is Pinterests fastest-growing user base in Australia.
And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. This approach allows us to cater to multiple generations simultaneously.
Entertainment was another balm in a complicated year. While these searches can entertain, they can also inform your content strategy, by helping you create content that users are likely to be interested in. How to Use the Search Trends Report to Generate Content Ideas. Even more impactful, GenZ makes up over 40 percent of U.S.
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