Buffer Marketing

JULY 23, 2025

In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨  platform. Source But don’t mistake that for a Gen Z monopoly. Instagram isn’t just a photo-sharing app anymore. 25–34: 30.6% In the U.S.,

Gen Z

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information.

Gen Z

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5

Gen Z

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. 56% have shared an ad with someone.

Gen Z

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z

illumin

NOVEMBER 19, 2024

Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target.

Shoppers

Sprout Social

AUGUST 4, 2025

Yet, there’s a misconception of sorts that TikTok is only for entertainment, or for creating content that appeals directly to consumers. Whilst it remains a crucial platform for Gen Z in the UK, per social media statistics , it’s becoming just as popular for other demographics, making TikTok B2B marketing and sales just as relevant.

Gen Z

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers.

Gen Z

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Consider incorporating both entertaining and informative content to cater to the diverse usage patterns within this demographic.

Gen Z

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. LinkedIn users are millennials Millennials are the largest generation of U.S. falling into this generation.

Gen Z

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. For brand posts, we focus on content that resonates with millennials and Gen X.

Gen Z

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes. Gen X: six hours and five minutes. With over 8.5

Gen Z

Sprout Social

MARCH 26, 2025

Users may be sharing weekend updates or seeking entertainment before the start of a new week. So it makes sense that 63% of Instagrams large and active UK user base seek entertainment, follow trends and explore their interests when they use the network. Overall, Saturdays have longer periods of low engagement on average.

Entertainment

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. TikTok is expected to reach 35 billion users by 2029.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 respectively.

Gen Z

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. A recent survey from McKinsey & Co.

Retail

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. Then deliver value—whether through entertainment, education, or inspiration. This is your guide to building one. Lead with the hook.

Marketing Strategy

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 respectively.

Gen Z

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z

Power Digital Marketing

JUNE 8, 2025

Want Gen Z? Millennial moms? Paid social is where people get inspired to want something they didn’t know they needed. Visual platforms like TikTok and Instagram are made for storytelling and product education. Lifestyle-driven brands. Think carousels for fashion, Reels for CPG, video ads for fitness gear. Demographic precision.

Gen Z

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Gender Distribution: More than half of Bluesky users are male.

Gen Z

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Are they millennials who love travel? Always ask yourself, "Would my target audience find this valuable or entertaining?" But if you're looking to grow your followers, it's crucial to understand who you're creating content for.

User-Generated

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership

SocialPilot

JUNE 26, 2025

People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise. It has a dominant hold on Gen Z and millennial audiences globally.

Gen Z

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR

SmartBrief - Marketing

NOVEMBER 26, 2024

Fashion, beauty, entertainment and food trends are heavily influenced by multicultural audiences, with over 75% of Generation Z and millennials reporting that they seek brands that reflect their cultural values. Collage Group ) Influence on consumer spending. Media Tool ) Brand loyalty.

Non-Profit

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X?

Gen Z

Neil Patel

JULY 22, 2025

Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. Great trendjacking does more than entertain. But you can’t force it.

Branding

Martech

JULY 18, 2025

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. Sources: Hootsuite , Data Reportal , Sprout Social Reasons for using X Entertainment is the main reason (81% of American users).

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. For example, 21.7%

Gen Z

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

Gen Z

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z