Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Branding 97

Branding Gen Z Fashion Food 97

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Quality content becomes more valuable when people talk about your products, services and brands on social media, and when these conversations and feedback appear in social media search. Search engine results generally provide information. spend ~5 hours per week on Instagram.

Gen Z 127

Gen Z Fashion Food Entertainment 127

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. You don’t have to be an entertainment company to use animation.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Fantastic Furniture .

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Gen Z Transform Retail Entertainment 111

Hubspot Marketing

FEBRUARY 6, 2024

A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Olasimbo says the task was simply to go out and create a fun video without a script or production plan, which is what HubSpot host Medina did. “It You don't need a big budget production. And believe me, trust goes a long way.

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Gen Z Entertainment Education Social Media Marketing 98

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

DECEMBER 26, 2023

In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Rock Content

OCTOBER 20, 2023

Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers. The first influencers, until then mere unknowns, emerged on blogs and vlogs, with authentic and entertaining content that engaged an audience.

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Influencer Marketing Gen Z Marketing Marketers 86

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Lasso by Facebook. Year Launched: 2018.

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Gen Z Entertainment Millennials Marketing 145

Buffer Marketing

DECEMBER 19, 2023

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

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Gen Z Entertainment Education Branding 116

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. The Takeaway Fun, creative, and relatable video marketing efforts generally perform better on TikTok than overproduced or formal videos. So you don’t need an enormous budget to get started.

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Video Marketing Advertising Advertisers Entertainment 104

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Get creative with TikTok.

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Gen Z Entertainment Branding Analytics 131

Sprout Social

MARCH 31, 2022

Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. Hype up announcements (product launches and drops, for example).

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Gen Z Entertainment Law Fashion 119

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

MARCH 5, 2021

A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that Shorts is expected to be released in the U.S. People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". billion cumulative daily views.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Martech

FEBRUARY 22, 2023

What this tells me is that video production quality will be a focus. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. And while many still use Google as their gateway into the web, there is a shift among younger generations toward TikTok.

Gen Z 121

Gen Z Millennials User-Generated Marketing 121

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. This time, this place. My happy place.

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Gen Z Entertainment SEO Social Media Marketing 106

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment.

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Gen Z Transform Entertainment Customer Journey 108

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. The more places you publish the content, the better.

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Customer loyalty Gen Z Customer Key Performance Indicator 72

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. YouTube Shorts isn’t the place for shortened versions of your long videos. billion daily views globally.

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Gen Z Entertainment User-Generated Video Marketing 136

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Product reviews. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. How can it help my business?

Branding 100

Branding Gen Z Transform Education 100

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Let’s get started. Moreover, 47.4%

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. But is it just kids and Gen Z scrolling and buying on the app? Above all else, make entertaining videos.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

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Gen Z Marketing Strategy Real Estate Millennials 77

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

JULY 13, 2022

You can have the best social media strategy in place but without enough staffing resources, it’s going to be difficult to pull off. The #1 way European marketers use social data is to find out how customers use their products or services. Gen Z is turning to TikTok for entertainment.

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Gen Z Entertainment Social Media Marketing Shipping 95

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 74% of users say the app inspired them to discover more about a product or brand. original sound – Turbo Wet. TikTok boasted 1.2

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Sprout Social

AUGUST 2, 2022

Plus, in an era of social distancing, these real-time videos can help take the place of live events. In July 2022, YouTube announced a partnership with Shopify that will make it easier for sellers to manage their products and stores. Nine out of 10 Gen Zers say they watch YouTube videos to feel like they’re in a different place.

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Gen Z Promotion Shoppers Energy 136

Hubspot Marketing

FEBRUARY 16, 2023

For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X. LinkedIn Despite only roughly 10% of marketers rating LinkedIn as their top channel for ROI, LinkedIn is an incredibly effective channel for lead generation and nurturing.

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User-Generated Gen Z Advertising Advertisers 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. For entertainment via memes, humor subreddits, or to discuss TV or movies. It has a unique vibe, which this article will explain.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101